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Digital Marketing Analytics – Why It Is Important To Understand Your Metrics
 
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Are you tired of not being able to track your digital marketing results? And do you wish there was an easy way to quickly figure out what’s working, and what’s not, so you didn’t waste your time and money on ineffective marketing tactics? If so, then you’re in the right place, as on this episode we’re going be diving in head first to take on the mistakenly overly complicated world of digital marketing analytics, so you can quickly learn what you need to watch and measure, and what you can leave behind. The truth behind digital marketing analytics is that they can be as simple or as complicated as you want them to be. So here are 5 easy to use and easy understand digital marketing metrics that you can start tracking today. 1: Website Visitors The easiest place to start is by taking a look at your website traffic and it’s number of visitors. While this is somewhat of a vanity metric, meaning that it may not directly relate to the bottom line, it is helpful in measuring and tracking how many people are visiting your businesses virtual store front. 2: Bounce Rate Your bounce rate is the number of people who visit your site and then quickly leave, or bounce off. Here is where we want to see a low number, as this means that people are sticking around and having more of a look through your content. 3: Number Of Email Subscribers Just like with website visitors, you want to see a steady increase of email subscribers over time. It doesn’t matter what business you’re in, the odds are good that you could benefit by using an email marketing strategy. 4: Click Through Rate (CTR) Your click through rate refers to how many people took action and clicked on one of your posts or advertisements. CTR is a valuable metric to watch anytime you’re creating an ad for any of the social or search engine platforms, as a high click through rate means that what your ad is saying is relevant and interesting enough for someone to want to click and learn more. 5: Lifetime Customer Value Lifetime customer value can be one of the most challenging, but also one of the most valuable metrics to watch and track. While there are a number of pretty fancy and expensive software tools and services out there that can help, even having a rough, general idea of the lifetime value of a customer to your business is still beneficial to your digital marketing campaigns. ► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan #LINKS Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: http://instagram.com/adamerhart Snapchat: snapadamerhart
Views: 16236 Adam Erhart
The Three Most Simple (and Effective) Tools for Business Analysis | Two Minute Tuesdays
 
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Ready for a dose of Business 101? Check out these truly effective business analysis tools, including: SWOT Analysis, Porter's 5 Forces and The 5 Cs of Marketing. Using these models to analyze your business will help you craft a sound strategy to help grow your overall presence and competitiveness. Visit http://www.volusion.com/ecommerce-blog for more business tips and tricks from our ecommerce experts.
Views: 50934 Volusion
Benchmarking (Business Performance Management)
 
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What is benchmarking? This short video introduces the concept of benchmarking and illustrates it with a simple example. The objective of benchmarking is to understand and evaluate the current position of a business or organisation in relation to best practice and to identify areas and means of performance improvement. The search for best practice can exist inside a particular industry and also in other industries - are there lessons to be learned from other industries? Benchmarking involves looking outward (outside a particular business, organisation, industry, region or country) to examine how others achieve their performance levels, and to understand the processes they use. In this way, benchmarking helps explain the processes behind excellent performance. When lessons learned from a benchmarking exercise are applied appropriately, they facilitate improved performance in critical functions within an organisation or in key areas of the business. The application of benchmarking involves four key steps: Understand in detail existing business processes Analyse the business processes of others Compare own business performance with that of others analysed Implement the steps necessary to close the performance gap Benchmarking should not be considered a one-off exercise. To be effective, it must become an integral part of an ongoing improvement process, the goal being to abreast of ever-improving best practice.
Views: 9820 tutor2u
Marketing Performance Metrics - Profitability Metrics
 
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Introduction to three core marketing profitability metrics: Net Marketing Contribution (NMC), Marketing ROI, and Marketing ROS
Views: 5638 Roger Best
How to Develop Key Performance Indicators
 
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Your Key Performance Indicators are the vehicle to tell the story of your organization’s strategic performance. Learn how to develop your Key Performance Indicators to manage the performance of your strategic plan. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download a FREE Complete Guide to Strategic Planning - http://onstrategyhq.com/complete-strategy-guide/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 121830 virtualstrategist
How To Analyze Facebook Advertising Data. Learn What Facebook Ad Manager Data Means & How To Scale
 
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Setting up the Facebook advertising campaign is easy... Analyzing the data and knowing if you have a profitable or failing campaign is tough... See exactly how I analyze my Facebook ads data, now! There are follow up videos to this one where I continue to grow this campaign with more $5 facebook ad sets and also analyze the different interests and ad sets. Check out the next one in the series, here: https://www.youtube.com/watch?v=Fp5CMGO64dM&index=2&list=PL0sOKzn__yK1uMYzAwJwIMMT5WDF46Qcl Last Monday I published a video where I show you how I setup a full Facebook retargeting ad campaign. I also added a second facebook ad campaign based on a look alike to show you how easy it is to set up multiple advertising campaigns in Facebook. If you missed it, that video is here: https://www.youtube.com/watch?v=DluuQ952900 The second Facebook ad campaign is an explanation of "how to run a $5 per day facebook ad campaign" where I show you how easy it is when duplicating out the ad sets... This video covers that approach and theory for $5 facebook ads in more detail: https://www.youtube.com/watch?v=fceh6_UZz8A This video now looks into the data and helps you understand how I monitor and adapt to what happened in Facebook from the advertisement. I explain not only what to do, but what I'm thinking and also what I'm looking at ad monitoring to make sure that my Facebook ads are in the right place. I explain the parameters for when I scale my facebook ads and when I turn them off. I cover the most important metrics to track, which are covered deeper in this video: https://www.youtube.com/watch?v=YVOEcxIZ7u0 If you want more content about Facebook advertising, check out my free case study where I show you how I generated about 14,000 leads in
Views: 31214 Miles Beckler
Module 10: Measuring Performance - ASU's W. P. Carey School
 
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Part 10 of 12 Supply chains are tasked with being effective, efficient, and adaptable. While the best companies on earth claim to have strong supply chains, it is only via performance measurement that managers and executives can truly prove the strength of their supply chains. Also, since continuous improvement is a business imperative, managers are constantly being asked to demonstrate positive outcomes and consistent improvement quantitatively. This module introduces the multi-layered world of performance measurement and its relationship to world-class supply chain management. This is the 10th installment in Arizona State University's twelve-part introduction to supply chain management video series developed by Eddie Davila, Jeff Hough, Randy Cates, Dawn Feldman, Dan Ichikawa, Ian Schmoel, and Matt Hardy. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to [email protected]
How to Measure Marketing Effectiveness
 
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http://geek-freemarketing.com/how-to-measure-marketing-effectiveness This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided spreadsheet and start trimming the fat from your marketing!
Views: 4765 The Fletcher Method
The 4 Most Important Financial Metrics
 
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Financial metrics are the key numbers that you can focus on in financial statements. There are three financial statements, the balance sheet, the income statement and the cash flow that we like to look at to find important metrics. http://bit.ly/2xOCmRl Were going to look at some of the most important financial metrics that you as investors can use to evaluate a company. The first important number we look at on the balance sheet is liquidity. Can the company you’re looking at really cover everything that they need to cover in the next year? Or have they somehow overloaded themselves with short term debt and obligations that they could really run out of cash in the next year? In order to evaluate this, we want to look at the current ratio. Essentially it is a measure of working capital. It compares the current assets, which are assets that can be turned into cash in the next year, with current liabilities, which are obligations that have to be paid in the next year. What you want to look for when evaluating a company is a 2:1 ratio of liquidity to debt. Some companies are very well run that have a lower ratios than that, because they are controlling their cash very well, or they are in an industry that isn’t growing fast so they don’t need as much liquidity. These companies work their capital down so they don’t need as much cash on hand all the time and they can give that money to their shareholders. You will know that these companies are very well run because, they are really big companies. Most companies, particularly smaller companies need at least a 2:1 ratio between current assets and current liabilities. That’s a great measure of liquidity. We call that the liquidity metric. To sign-up for my Transformational Investing Webinar, visit: http://bit.ly/2xOCmRl _____________ Learn more: Subscribe to my channel for free stuff, tips and more! YouTube: http://budurl.com/kacp Facebook: https://www.facebook.com/rule1investing Twitter: https://twitter.com/Rule1_Investing Google+: + PhilTownRule1Investing Pinterest: http://www.pinterest.com/rule1investing LinkedIn: https://www.linkedin.com/company/rule... Blog: http://budurl.com/9elj Podcast: http://bit.ly/1KYuWb4 _____________ finance metrics, key metrics, financial ratios, learn to invest, investing, trading, free cash flow, growth rate, key financial metrics, key financial ratios, top financial metrics,
5 Analytics Tools for Tracking and Measurement
 
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You would need these five essential analytics tools in your tracking stack to be successful with taking your data to the next level. Mentioned Tools: Google Analytics - https://analytics.google.com Google Tag Manager - https://www.google.com/analytics/tag-manager/ Adobe Analytics - http://www.adobe.com/marketing-cloud/web-analytics.html Adobe DTM - https://dtm.adobe.com/sign_in Kiss Metrics - https://www.kissmetrics.com/ Mixpanel - https://mixpanel.com/ R Language - https://www.r-project.org/about.html SurveyMonkey - https://www.surveymonkey.com/ SurveyGizmo - https://www.surveygizmo.com/ Tableau - http://www.tableau.com/ Optimizely - https://www.optimizely.com/ Drip - https://www.drip.co/ Free GTM GTM Beginner course: https://gtmtraining.com/emailcourse Course: http://gtmtraining.com/products Learn more about measurement: http://measureschool.com Follow us…. https://twitter.com/measureschool https://www.facebook.com/measureschool . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear
Views: 39182 Measureschool
Big Data, Big Opportunities for Marketing
 
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http://ibm.co/16MDdZR Big Data & Analytics is enabling companies to deliver the right message, to the right person, at the right time, for the right price. Leading marketers are using this advantage to deliver greater value and relevance to their customers. Learn how in this video from IBM.
Views: 38047 IBM Analytics
MS Excel 2010 Tutorial: Employee Sales Performance Report, Analysis & Evaluation - PART 1
 
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http://www.excelfornoobs.com http://www.subjectmoney.com http://www.subjectmoney.com/articledi... What we have built here is a Microsoft Excel template that can be used to analyze the performance of sales representatives with a focus on restaurant servers (waiters and waitresses). In this example we are analyzing the quarterly performance of the restaurant as a whole, and each sales unit (the servers). We will also take a deeper look into each month that the quarterly sales report consists of: January, February and March. Our goal in analyzing this sales report is to improve the sales performance of our servers.
Views: 85902 Surfwtw
Market Sector Performance Analysis 2014 | Market Measures
 
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Find out how the market sectors have performed throughout 2014! See more videos from the Market Measures Series: http://ow.ly/FKnAS Now that the year is coming to a close, we thought it would be a good idea to look back and see how some of the individual sectors have performed relative to one another. Tom Sosnoff and Tony Battista discuss all of the market sectors and their equivalent ETFs. The guys find out that Healthcare (XLV) has been the best performing sector this past year while Energy (XOP) has been the worst performing. Next, the guys take the study one step further to find out the correlation of the most tradable ETFs to the S&P 500, Oil and the 10yr US Treasury Note. They find out some interesting information such as the fact that the energy sector (XOP) is more correlated to the S&P 500 (0.68) than it is to crude oil (0.56). They also find out that due to the large dividend that the utility sector issues, it is the only sector with a positive correlation to the 10yr Note. Finally the guys look at one last study examining the top and bottom performing sectors against their respective benchmarks. They compare how the Healthcare sector has performed when the S&P moves 1% and how the Energy sector compares when Oil moves 1%. For Energy, they find that the ETF will have a smaller move than Oil and when there is a 1% **down** move, the ETF moves considerably more than if Oil move 1% up. This is different for the Healthcare sector as XLV tends to have a move that is slightly larger that 1% when the S&P 500 moves 1% in either direction! It's not always easy to take the measure of a market, whether you've been trading for a day or a decade. On this segment we look under the hood—options probabilities, volatility, trading strategies, futures, you name it—so your trading mechanics are built to manage more winners. You can watch a new Market Measures episode live and check out all previous episodes everyday at http://ow.ly/EoyGW! ======== tastytrade.com ======== Finally a financial network for traders, built by traders. Hosted by Tom Sosnoff and Tony Battista, tastytrade is a real financial network with 8 hours of live programming five days a week during market hours. From pop culture to advanced investment strategies, tastytrade has a broad spectrum of content for viewers of all kinds! Tune in and learn how to trade options successfully and make the most of your investments! Plus, access our visual trading platform, dough, to learn the basics of options trading and manage your portfolio! With hours of tutorial videos and unique tools on a simple, easy-to-use trading interface, dough.com is here to make learning how to trade options fun! Subscribe to our YouTube channel: http://goo.gl/s2bAxF Watch tastytrade LIVE daily Monday-Friday 7am-3:15pmCT: https://goo.gl/OTv3Ez Follow tastytrade: Twitter: https://twitter.com/tastytrade Facebook: https://www.facebook.com/tastytrade LinkedIn: http://www.linkedin.com/company/tastytrade Instagram: http://instagram.com/tastytrade Pinterest: http://www.pinterest.com/tastytrade/
Views: 1878 tastytrade
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 308697 Marketing 360
What Is Marketing Analytics and Why It Matters – The SAS Point of View
 
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http://www.sas.com/en_us/insights/marketing/marketing-analytics.html The video defines the SAS point of view for Marketing Analytics. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing. LEARN MORE ABOUT MARKETING ANALYTICS http://www.sas.com/en_us/insights/marketing/marketing-analytics.html LEARN HOW SAS CUSTOMER INTELLIGENCE CAN HELP YOU http://www.sas.com/en_us/software/customer-intelligence.html SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL http://www.youtube.com/subscription_center?add_user=sassoftware ABOUT SAS SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. VISIT SAS http://www.sas.com CONNECT WITH SAS SAS ► http://www.sas.com SAS Customer Support ► http://support.sas.com SAS Communities ► http://communities.sas.com Facebook ► https://www.facebook.com/SASsoftware Twitter ► https://www.twitter.com/SASsoftware LinkedIn ► http://www.linkedin.com/company/sas Google+ ► https://plus.google.com/+sassoftware Blogs ► http://blogs.sas.com RSS ►http://www.sas.com/rss
Views: 45738 SAS Software
The Metrics that Matter: How to Build Performance-Driven Marketing Campaigns
 
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Presented by Paul Roetzer. Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to: drive digital marketing transformation within your business; align marketing KPIs with overall business goals; bring structure and meaning to numbers; devise integrated marketing strategies; and, adapt campaign strategies in real time based on results (or lack thereof).
What is Gap Analysis?
 
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Gap analysis is a tool that financial managers and investors can use to determine if there is a difference between desired financial performance and actual financial performance. This can be a valuable tool for not just understanding gaps in financial performance, but for overcoming them. By Barry Norman, Investors Trading Academy.
Product Guide :: Campaign Performance Analysis
 
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What are the top campaigns in your industry, and how did they perform?
Views: 389 ZuumSocial
How to do a GAP Analysis
 
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Check out other Business Training Videos at http://www.business-online-learning.com/business-training-library.html For more on Business Analysis Methods, see our collection on http://www.business-online-learning.com/business-analysis-tools.html And If you like my videos, check out this library: http://www.business-online-learning.com/business-training-library.html Or for more on the training material I offer, look at http://www.business-online-learning.com/free-downloads-and-resources.html
Views: 78983 Martha Begley Schade
Conjoint Analysis in 10 minutes - Business Performance Management
 
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Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research. The presentation explains the principle, using a simple example. It shows, how to calculate the part-worth utilities and how to derive the relative preferences from individual attributes from there. A full factorial and a fractional factorial design is used. An Excel template for this example is available from the author.
Views: 90476 BPMSG
How to Perform a SWOT Analysis
 
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SWOT simply stands for Strengths, Weaknesses, Opportunities, and Threats. The purpose of a SWOT analysis is to create a synthesized view of your current state. Watch our Virtual Strategist Whiteboard session to learn how you can perform and use a SWOT analysis for your organization. Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 308675 virtualstrategist
What are the biggest challenges in driving marketing performance?
 
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The right product and content, in the right place, at the right time will get the best outcome. Simple, right? Watch the latest in our 'get connected' video series and hear experts from Unilever, Facebook, WPP and more talk about the biggest challenges in driving marketing performance. Find out more at www.tnsglobal.com/get-connected or join the conversation #GetConnected
Views: 462 Kantar TNS
Strategic Planning: SWOT & TOWS Analysis
 
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http://www.driveyoursuccess.com/2011/09/strategic-business-planning-use-tows-to-move-swot-to-an-action-plan.html - Link explains how to use TOWS to move SWOT to an action plan. http://www.driveyoursuccess.com Video explains both the SWOT analysis and TOWS analysis in strategic planning
Views: 190109 Ian Johnson
5 PPC + SEO Competitive Analysis Tools - Marketing Tools to Analyze Your Competition
 
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We listed 5 Pay-Per-Click and Search Engine Optimization Competitive Analysis Tools that you can use for your business. SEO + PPC Competitive analysis tools are important because you can understand what your competitors are doing to drive traffic and conversions. There are hundreds of marketing tools so we listed 5 different tools that we have used before and that we enjoy using. In addition, you will find SEO tools, PPC tools, and more so you can monitor keywords, track your rankings, track your organic search traffic, track your backlinks, and more. PPC & SEO Competitor Analysis Tools: SpyFu.com - https://www.spyfu.com/ SEMRush.com - https://www.semrush.com/ Ahrefs.com - https://www.ahrefs.com/ iSpionage.com - https://www.ispionage.com/ Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/ You always want to know what keywords your competitors are ranking for and what keywords they are targeting in their PPC Advertising campaigns in Google Ads. You can spy on your competitors search engine traffic and Google AdWords account to see what they are doing to drive traffic and conversions. Sometimes you need more information and that's where a premium tool comes in handy. There are so many tools that will show you competitors keywords, ad copy, ads, landing pages, ad groups, and more. We have used the 5 above and they are all very useful, although the Google Keyword Planner has plenty of limitations. Competitor analysis is important because it can help you uncover and learn about opportunities you are not taking advantage of. Imagine you can see a list of your competitors top search engine keywords to see how much traffic you are missing out on. Sometimes you focus so much on creating the content you think is important or optimizing your existing Google AdWords and Bing Ads campaigns that you forget to see what your competitors are doing. Since PPC Advertising and Search Engine Optimization involves competitors, you need to use competitive analysis tools. You don't need to copy everything that your competitors are doing, but you will find a ton of ideas. When you are really drawing a blank and struggling to improve your account, you can see where you are falling behind competitors. In addition, you can find competitors that might be spending a lot more or driving a ton of traffic that you are not taking advantage of. Your main focus needs to be on your Return on Ad Spend, so don't just focus on competitive analysis for SEO and PPC. SEO competitor analysis tools are vital to growing your business and your organic search engine traffic. PPC competitor analysis tools are vital to improving your Google Ads campaigns.
Views: 1029 Surfside PPC
What Can Conjoint Analysis Do for You?
 
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This video is a fun introduction to the classic market research technique, conjoint analysis. Help Jane figure out how to build and market a better "bazoogle" to beat her competitor Bob. This white-boarding video explains how conjoint analysis tools (especially choice-based conjoint, CBC) are used to design and price near-optimal products and services. Presented by Sawtooth Software.
Views: 92612 sawtoothsoftware
Facebook Ads Performance - How To Analyze Your Ads
 
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How to tell if your Facebook ads are working or not? This video discusses the steps in analyzing your Facebook ads. You can apply these steps to your ad campaigns to see what is causing them to underperform or to scale them up. **MY LINKS: Twitter: https://twitter.com/VentureDCS Facebook: https://www.facebook.com/VentureDigital Academy: http://www.venturedigitalacademy.com/ **LIVE TRAINING SESSION: If I have any live training sessions booked this month, they will be listed at this link. Check it out to see if one is scheduled right now: http://join.venturedigitalacademy.com **RECOMMENDED PRODUCTS (*includes affiliate links below): Google Apps For Work (free trial): http://bit.ly/venture-google Freshbooks accounting & invoicing (30 days free): http://bit.ly/venture-fresh Mailchimp (free for 2000 subs): http://bit.ly/venture-mailchimp Elegant Themes (WordPress Themes): http://bit.ly/venture-ethemes Leadpages (landing page tools): http://bit.ly/venture-lp GoToWebinar (save 10%): http://bit.ly/venture-gotoweb Adobe Stock (free 10 images): http://bit.ly/venture-adobestock Adobe Acrobat Pro: http://bit.ly/venture-adobeacrobat Adobe Creative Cloud: http://bit.ly/venture-adobecc
Views: 11071 Venture Digital
6 BEST Digital Marketing Tools to Grow Your Business Online
 
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What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.
Views: 95117 Neil Patel
What Is A Metric Analysis?
 
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Strategy based metrics for measuring business performance 6 to track when you measure marketing effectiveness. Lam, an iiba 29 oct 2012 to measure and, ultimately, improve your content marketing efforts, you need know which metrics track and analyze, how do so. Googleusercontent searchyou can analyze metrics from multiple perspectives to gain an understanding of past and present performance forecast future a metric measures organization's behavior, activities. What is business metric? Definition from whatis searchcrm10 metrics every growing must keep an eye on forbes. Metric analysis ibm c_cmm_mntrng_pfmnce_metric_analysis. Million? That's how many views a video our organization, 57 minutes ago. Gwant to 18 jun 2015 business metrics are facts and figures that represent key in store or other types of analysis order improve service offerings 21 apr while analytics related used prove you need measure analyze brand campaign performance 28 sep 2011 what i'm talking about here is a level discipline skill necessary collect the relevant data, known as sales metrics, also referred indicators (kpis) per prior activity actions indicate prospects most likely convert translating customer value attributes into measurements. It should support a range of stakeholder needs from customers, shareholders to employees metrics are parameters or measures quantitative assessment used for measurement, comparison track performance production. Metrics, measures and indicators carebot meaningful analytics what are business metrics? Definition 25 examples klipfolio. Metric analysis definition of metric by the free dictionary. Webster's revised unabridged dictionary, published 1913 by c. Analysts use metrics to compare the performance of different companies, despite many variations between firms 22 may 2007 analysis is done once trend plotted7 points on one side mean line, 5 with an ascending each metric npv, irr, roi, tco, payback or eps has its own meaning and measurement in case results from applying a given data sw 4 mar 2013 how views make youtube video success? How about 1. Know the difference between your data and metrics. Analysis by volumesee also metric. Html url? Q webcache. Six metrics every business should track the data point. Financial metrics defined, purpose explained, and calculated. What is a metric analysis? Youtube. What are sales metrics? A look at key metrics, benefits of metrics a practical examplecapital perspectives. Metrics investopediaperformance metric wikipediawhat is metrics analysis? Geekinterview. The customer value analysis may have identified reliability as critically important for your performance metrics are a way to keep strategic planning activities honest, says justin lachance, senior vice president, financial & 29 apr 2016 having shared understanding of what and we mean by them helps teams focus on questioning the insights they take away business metric is quantifiable measure that used track assess status specific process. It's import
Views: 15 Marisol Moran Tipz
How to analyze a case study?
 
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This presentation describes an approach to analyze a case study - especially case studies from management discipline. Dr. Pradeep Racherla, Program Director & Associate Professor Marketing, Woxsen School of Business, elucidates different components of a case study and offers a framework to analyze a case study.
Views: 169688 Sanjay
Balanced Scorecard
 
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A visual summary explaining the Balanced Scorecard is and how it relates to business. Published by http://www.intrafocus.com
Views: 502306 IntrafocusUK
How to track a marketing campaign (3:35)
 
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This video from the Analytics Academy demonstrates how how to track a marketing campaign in Google Analytics. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 374500 Google Analytics
The Top 5 Technical Indicators for Profitable Trading
 
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Click here to talk to us on WhatsApp: https://traderoomplus.com/s/wa Click here to talk to use on Telegram: https://t.me/traderoomplus In this video, we look at the top 5 technical indicators successful spread betters create their trading strategies from. We look at what the indicators mean and how they should be applied to the markets. We look at real-world examples as to how the signals and indications can lead to profitable trades. This video is best for: Traders looking for profitable technical indicators. Traders wanting to learn how to use technical indicators. Traders wanting to see examples of how to use indicators to identify trades. Beginners looking for an understanding of how to use technical analysis. Contents: -Most common mistakes with technical indicators -Types of indicators -Indicator 1: RSI -Indicator 2: MACD -Indicator 3: Bollinger band -Indicator 4: Supertrend indicator -Indicator 5: Indicator confluence -Trading examples -Summary We will teach you how to spread bet and trade with profitable trading strategies. We trade Forex, indices, stocks and equities in our live day trading room. To join Trade Room Plus for free, click here: http://traderoomplus.com/offers/ To join the next free live training session, click here: http://traderoomplus.com/s/2d Free membership: http://traderoomplus.com/offers/ Welcome to the top five indicators of profitable trading.By the end of this video you have a good understanding of how people use technical indicators a trade with example to provide. Technical indicators can be very daunting for beginner traders, though have to be and by then does video you have an understanding of the most common technical indicators and how they can be used to support your trading. Firstly all the indicators are going to show you are created from basic candlestick data. The auto information from the open high low and close the basic price action. If you need to learn more about the basics candlesticks and please click here three-part candlestick series. Here are some of the most common mistakes traders make the technical indicators. Don’t overload your screen with indicators and display the indicators that you actually use on your charts a lot of traders overload their charts with indicators as excuse to over trade.Remember indicators are just an indication of something happening in the market they are crystal ball trying to predict the future. Don’t blame the indicators where traders and workout no matter what indicators you use your still have to take losses in trading. Two types of indicators. There are two types of markets trending and range bound or cyber to markets. A trending market looks like this but the market is moving in one direction arrange panel Cyprus market looks like this were the market is moving up and down within a specific range indicators tend to be either suited trending or range assignment markets. Indicator one RSI. The relative strength index compares the magnitude of recent gains to recent losses in the attempt to determine overbought and oversold conditions of instrument as you can see from the chart the RSI ranges from 0 to 100. Insurance is deemed to be overbought once the RSI approaches the 70 level mean that it maybe getting overvalued and is a good candidate for pullback likewise if the RSI approaches 30, then the instrument is oversold and therefore like to reverse. Traders will often use the RSI coming back out of overbought or oversold conditions as a signal to enter the market. A trade using RSI should be whether large rallies and drops in price will affect the RSI by potentially creating false buy or sell signals traders often come by the RSI such as the MACD. Indicator two MACD. Moving average convergence divergences is one of the most well-known unused indicates in technical analysis this indicator is made of two exponential moving averages which help measure momentum henchmen. These moving averages and the changing distances between them become the MACD. Convergence means the moving averages moving closer together, divergence means they’re moving away from one another. Indicator three Bollinger bands. A Bollinger band starts off as a simple moving average and has two standard deviations plotted away from it that sounds a mouthful but the important part is because standard deviation is a measure of volatility Bollinger bands adjust themselves to current market conditions. When markets become more volatile markets widen and move further away. Enjoying less volatile periods the band’s contract moving closer together. The typing of the bands of news by technical traders as an indication there may be volatility to follow. Profitable indicators for trading Biggest mistakes made with indicators How to use indicators Technical analysis for Forex Technical analysis for trading
Views: 976702 Trade Room Plus
What is conjoint analysis?
 
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What is conjoint analysis and how can it be used to greatly improve the New Product Development process? Here, Gerry Katz of Applied Marketing Science explains how to conduct feature trade-off analysis and build the products with the features your customers want.
Views: 23599 michellerharris
Customer satisfaction and business performance: a firm-level analysis
 
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Earl Naumann is Professor of Marketing and Paul Williams an Associate Professor of Marketing, both working at the School of Business and Management at the American University of Sharjah, United Arab Emirates. Featured in the Journal of Services Marketing, their article sets out to examine the relationships between customer satisfaction and a variety of company performance metrics at the firm-level of analysis. Numerous experts have noted that marketing needs to document the financial impact of marketing activities. Unlike most studies in this area, this study investigated these associations at the firm level, rather than at the aggregate or industry level where some relationships are potentially masked. Download the article: http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=25&issue=1&articleid=1906302
Views: 842 Emerald Publishing
Conjoint Analysis in 10 minutes - Business Performance Management
 
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Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research. The presentation explains the principle, using a simple example. It shows, how to calculate the part-worth utilities and how to derive the relative preferences from individual attributes from there. A full factorial and a fractional factorial design is used. An Excel template for this example is available from the author.
Views: 4994 Jack Miller
Performance Marketing Association
 
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Performance Marketing Association. In this episode of Performance Marketing Insider TV, Murray Newlands speaks with Rebecca Madigan, Executive Director of the Performance Marketing Association about the performance marketing industry, and what the PMA is working to accomplish in Washington to benefit affiliate businesses. This is the official TV show of Performance Marketing Insider with Pace Lattin and Murray Newlands. It is the largest publication of its kind and publishes daily with news and advice about the performance marketing industry. http://performinsider.com/ Keywords: "Performance Marketing Association" "Performance Marketing" "Affiliate Marketing" "Affiliate Marketing Guide" "Affiliate Marketing 2012" "Performance Marketing Insider" "Performance Marketing Insider TV" "Murray Newlands"
Views: 3554 Pace Lattin
Choosing which statistical test to use - statistics help.
 
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Seven different statistical tests and a process by which you can decide which to use. The tests are: Test for a mean, test for a proportion, difference of proportions, difference of two means - independent samples, difference of two means - paired, chi-squared test for independence and regression. This video draws together videos about Helen, her brother, Luke and the choconutties. There is a sequel to give more practice choosing and illustrations of the different types of test with hypotheses.
Views: 715353 Dr Nic's Maths and Stats
Facebook Advertising: How To Analyze Your Facebook Ad Data In The Ads Manager - Advanced Analysis
 
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Watch over my shoulder as I go through my live Facebook advertising campaign results and share how I review the data in the Facebook Ads Manager to decide whether to scale the ad or not. The first video in this Facebook advertising data analysis series is here: https://www.youtube.com/watch?v=mcAE1CX-09Q The third video... Where you see what happens after I make these changes inside of the Facebook ad manager is here: https://www.youtube.com/watch?v=hhsjV0zdDw4 The original video where I setup the first ads in this ad set is here https://www.youtube.com/watch?v=DluuQ952900 Since that video, I added approximately 15 additional ad sets using the $5 Facebook Ads process I outlined in this video: https://www.youtube.com/watch?v=fceh6_UZz8A In this ad campaign, every ad set points to the same exact ad and landing page.... So the only variable I'm working with here is the audience at the ad set level. A very important part in knowing when to turn off a Facebook advertising campaign or ad set is to know your KPIs... or your "Key Performance Indicators"... For me, the two numbers I track are my cost per lead and my cost per new customer acquisition... I cover these in detail in the Facebook advertising math video you can find here: https://www.youtube.com/watch?v=YVOEcxIZ7u0 And the funnel math video, here: https://www.youtube.com/watch?v=mAsr-kO2G6E The ultimate goal is to scale your ad campaigns but only the ones that are proving they can be profitable over time based on the adertising data. The 'how to scale your facebook ads' video that goes deeper into the philosophies how to do this are here: https://www.youtube.com/watch?v=L6s9_zFK8l4 If you like this video and you want an exclusive Facebook advertising video where I show behind the scenes of my funnel that generated 14000 leads in 30 days for $888, go here: http://www.milesbeckler.com/fbads
Views: 14696 Miles Beckler
क्या है MLM की सच्चाई ? Case Study on  Network Marketing | Dr Vivek Bindra
 
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In this Video, Dr. Vivek Bindra unfurls in detail the business, scope, opportunity and fitment of network marketing business. He helps the viewers to identify, whether he/she is fit for the MLM business at all or not. He asserts the importance of a psychometric assessment analysis on an individual to identify the fitment. He further states how to distinguish between a scam, scheme, scandal and the right company. He equips the viewers with the tools to learn to chose the right company. He diligently gives the details of the pitfalls associated with the MLM business and how to avoid them. He also states how the MLM professionals are always self motivated and are capable to write their own pay cheques. In his award winning Leadership Funnel program, he explains in details, the other details of the MLM business and fully equips and arms all the participants to be ready. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How To Read Stock Charts
 
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A-Z Guide on Reading Stock Charts http://bit.ly/WHStockCharts Understanding how to read stock charts as a beginner is one of the most basic functions of a stock market investor. You will never make money if you can’t learn to recognize when is a good time to buy and a good time to sell stocks in companies. There are a few important concepts to know as well as a few particularly easy stock patterns to keep an eye out for in the charts. This video discusses price channels, support and resistance, and head and shoulders patterns. You will see these patterns appear on stock charts dozens of times a day throughout different markets and with different companies stocks. The video also explains how to read candlestick charts, one of the most useful ways to view a chart today. The candlestick charts are packed full of data that can help a beginning stock trader understand what they need to do in order to make the best investing decisions possible.
Views: 295728 Wealth Hacks
Performance Analysis
 
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Exanple analysis of team performance and the importance of performance analysis
Views: 170 Loucoll HESport
Business Strategy: Kaplan & Norton's Balanced Scorecard
 
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Learn more about the Balanced Scorecard here on the tutor2u website: https://www.tutor2u.net/business/reference?q=balanced+scorecard The Balanced Scorecard approach encourages businesses to analyse and report performance based on four key perspectives - financial, customers, internal processes and organisational capacity. This revision video provides an overview of the Balanced Scorecard model and approach.
Views: 119285 tutor2u
How to Analyze a Client's Website to See What They're Doing Wrong
 
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When it comes to closing deals with new clients, it's extremely helpful to be able to make well informed decisions on how to fix their website. You don't have to have a developer's education to get access to the best tools to analyze a website. In this video, Eric Siu shares his top analyzing website tactics and helps you learn how to find client opportunities. If you're looking to start your own agency, this video will help you have the right tools and insights to know how to pitch clients like a pro. When starting a digital marketing agency, you'll have to be ahead of the curve with opportunity analysis. The website analysis tools in this tutorial will give you the advantage you've been looking for! —— ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: • What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast - http://www.growtheverywhere.com/ • Marketing School Podcast - https://www.singlegrain.com/marketing... • Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu -~-~~-~~~-~~-~- Please watch: "The 6 Biggest Marketing Trends for 2019 (And How to Use Them!)" https://www.youtube.com/watch?v=1ccaSiT7QsU -~-~~-~~~-~~-~-
Views: 1249 Growth Everywhere
What is CONJOINT ANALYSIS? What does CONJOINT ANALYSIS mean? CONJOINT ANALYSIS meaning
 
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What is CONJOINT ANALYSIS? What does CONJOINT ANALYSIS mean? CONJOINT ANALYSIS meaning - CONJOINT ANALYSIS definition - CONJOINT ANALYSIS explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Conjoint analysis, also called multi-attribute compositional models or stated preference analysis, is a statistical technique that originated in mathematical psychology. It is used in surveys developed in applied sciences, often on behalf of marketing, product management, and operations research. It is not to be confused with the theory of conjoint measurement. Conjoint analysis is a particular application of regression analysis. There is no precise statistical definition of it. Usually two or three of the following properties are applicable: data are collected among multiple individuals (respondents) whereas there are multiple data points for each individual, which makes it a layered model the dependent variable reflects a choice or trade-off situation; the independent variables are categorical, thus coded as binary numbers (0,1). One practical application of conjoint analysis in business analysis is given by the following example: A real estate developer is interested in building a high rise apartment complex near an urban Ivy League university. To ensure the success of the project, a market research firm is hired to conduct focus groups with current students. Students are segmented by academic year (freshman, upper classmen, graduate studies) and amount of financial aid received. Study participants are given a series of index cards. Each card has 6 attributes to describe the potential building project (proximity to campus, cost, telecommunication packages, laundry options, floor plans, and security features offered). The estimated cost to construct the building described on each card is equivalent. Participants are asked to order the cards from least to most appealing. This forced ranking exercise will indirectly reveal the participants' priorities and preferences. Multi-variate regression analysis may be used to determine the strength of preferences across target market segments. Federal courts in the United States have allowed expert witnesses to use conjoint analysis to support their opinions on the damages that an infringer of a patent should pay to compensate the patent holder for violating its rights. Nonetheless, legal scholars have noted that the Federal Circuit's jurisprudence on the use of conjoint analysis in patent-damages calculations remains in a formative stage.
Views: 1500 The Audiopedia
SMART Goals - Quick Overview
 
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FREE Online Course https://www.udemy.com/goal-setting/ Learn more at www.decisionskills.com. When setting or evaluating goals, consider using the acronym SMART. Using SMART provides structure that helps ensure goals are specific, measurable, achievable, relevant and time bound.
Views: 784144 DecisionSkills
Analyze AdWords Performance in Google Analytics - Google Best Practices
 
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Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ Google Analytics offers limitless insight, but we’ll talk about some highlights when it comes to AdWords analysis. In other videos we’ve covered what to do with GA metrics within AdWords. Now we’re covering what AdWords analyses to run within Google Analytics itself. What we’ll cover in this video: (1) Auto-tag your ads (2) Segment user behavior (3) Use GA Secondary Dimensions on AdWords reports (4) Use AdWords Secondary Dimensions in GA reports Check out the full video series: The Importance of linking accounts https://goo.gl/aZAEUm) Optimizing with Analytics goals and audiences (https://goo.gl/JYwUJQ) Using GA metrics in AdWords reporting (https://goo.gl/5S15NU) Want more? Get the full guide and checklist here: https://goo.gl/FkcJyt Ready to link AdWords and Google Analytics? Go here: https://goo.gl/bCs6Gw Want to get Google's official Best Practices right in your inbox? Sign up here: https://goo.gl/TpsXyP --------------------------------------- TRANSCRIPT: 00:06 Hello the Internet, welcome to our ongoing series all about how Google Analytics and AdWords are better together. My name's Sean Quadlin, I'm a product marketing manager here focusing on SEM best practices. 00:15 Now, you probably already know that Google Analytics offers tons of insights, but we're going to talk about some specific highlights when it comes to AdWords analysis. In other videos we cover what to do with GA metrics within AdWords. Now, we're covering what AdWords analyses to run within Google Analytics itself. What we'll cover in this video: (1) Auto-tagging your ads, (2) Segmenting user behavior, (3) Using GA secondary dimensions on AdWords reports, and then (4) Using AdWords secondary dimensions in GA reports. 00:45 Now to start, auto-tag your ads. It's just a quick bit of technical advice. Plan on auto tagging, it simplifies your life. Some people have specific reasons not to, but it's very specific, like I said, so just plan on doing it. 00:57 The second bit of advice is to segment behavior to understand your AdWords target audience. Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component's parts and understand how each part interacts with your site. Then, you can bid, message and direct traffic accordingly. 01:18 Here's an example: How do users coming from AdWords react to your site on their first visit? To find out, run a destination URL report in Google Analytics then segmented it by new and returning users. In this case, you may also learn which pages on your site could double as good landing pages for AdWords traffic. Segments are great and you can even create custom segments for even deeper analysis. 01:42 Next, layer GA's secondary dimensions onto your AdWords-specific reports. Want to know where your most profitable customers come from? Try layering Google Analytics' flexible secondary dimensions on to your AdWords-specific GA reports. Secondary dimensions in GA work just like AdWords segments, except that there are more of them and they're even more flexible. To start, pick a question, any of them, and investigate the right dimensions to find the answer. There are loads of secondary dimensions to add to your reports, so find the ones that can lead to insight for you. 02:14 And finally, use AdWords secondary dimensions in your Google Analytics reports. Put your AdWords account performance into perspective by layering AdWords secondary dimensions on a Google Analytics report. No matter which report you run in analytics, you can add AdWords dimensions on to that report for a deeper level of understanding of your AdWords traffic. These reports will not only be insightful, but helps show you what to do directly in AdWords. Determining bid adjustments through a geographic report is just one example. Think about the reports that you value most in Google Analytics and then see what that report can teach you about your AdWords account. What you learn from those secondary dimensions will show you how to message to AdWords Users and where to send them on your site. 02:57 So to recap, when you're running AdWords reports right in Google Analytics: (1) Auto-tag your ads just to make your life easier. (2) Segment user behavior. (3) Use GA secondary dimensions on AdWords reports. (4) And use AdWords secondary dimensions in GA reports. 03:12 Thanks for watching this video and please check out the rest of our series all about how Adwords andGoogle Analytics are better together.
Views: 18494 Google Ads
The Best Laptops You Can Buy For 2018
 
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The latest generation of laptop computers provides excellent battery life, brilliant display quality, and outstanding performance. So how do you decide between all the laptops out there? Our list of the best laptop computers for 2018 features the best MacBook for Apple die-hards, the best Chromebook for those who desire an affordable laptop with a super-light OS, and the best laptops if you’ve little money to spend. We’ve also selected the best 15-inch laptop, best 2-in-1, and the best gaming laptop. ARTICLE: https://www.digitaltrends.com/computing/best-laptops/ SUBSCRIBE FOR THE LATEST VIDEOS http://bit.ly/DTYouTubeSub VISIT DIGITAL TRENDS http://www.digitaltrends.com/ DT Daily: https://www.youtube.com/playlist?list=PL8110CBCACD741FEC DT Originals: https://www.youtube.com/playlist?list=PLEA870D36335F60D2 DT Podcasts: https://www.youtube.com/playlist?list=PLZEIwIHCxaFVemFMYm9Uqixqt7RxRJnhf FOLLOW US! https://www.facebook.com/digitaltrends https://twitter.com/digitaltrends https://www.instagram.com/digitaltrends https://plus.google.com/+digitaltrends/posts
Views: 648144 Digital Trends
An Introduction to Linear Regression Analysis
 
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Tutorial introducing the idea of linear regression analysis and the least square method. Typically used in a statistics class. Playlist on Linear Regression http://www.youtube.com/course?list=ECF596A4043DBEAE9C Like us on: http://www.facebook.com/PartyMoreStudyLess Created by David Longstreet, Professor of the Universe, MyBookSucks http://www.linkedin.com/in/davidlongstreet
Views: 688050 statisticsfun
What is Logistics Management? Definition & Importance in Supply Chain | AIMS Lecture
 
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http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 629754 AIMS Education - UK
Predicting Stock Prices - Learn Python for Data Science #4
 
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In this video, we build an Apple Stock Prediction script in 40 lines of Python using the scikit-learn library and plot the graph using the matplotlib library. The challenge for this video is here: https://github.com/llSourcell/predicting_stock_prices Victor's winning recommender code: https://github.com/ciurana2016/recommender_system_py Kevin's runner-up code: https://github.com/Krewn/learner/blob/master/FieldPredictor.py#L62 I created a Slack channel for us, sign up here: https://wizards.herokuapp.com/ Stock prediction with Tensorflow: https://nicholastsmith.wordpress.com/2016/04/20/stock-market-prediction-using-multi-layer-perceptrons-with-tensorflow/ Another great stock prediction tutorial: http://eugenezhulenev.com/blog/2014/11/14/stock-price-prediction-with-big-data-and-machine-learning/ This guy made 500K doing ML stuff with stocks: http://jspauld.com/post/35126549635/how-i-made-500k-with-machine-learning-and-hft Please share this video, like, comment and subscribe! That's what keeps me going. and please support me on Patreon!: https://www.patreon.com/user?u=3191693 Check out this youtube channel for some more cool Python tutorials: https://www.youtube.com/watch?v=RZF17FfRIIo Follow me: Twitter: https://twitter.com/sirajraval Facebook: https://www.facebook.com/sirajology Instagram: https://www.instagram.com/sirajraval/ Instagram: https://www.instagram.com/sirajraval/ Signup for my newsletter for exciting updates in the field of AI: https://goo.gl/FZzJ5w
Views: 515548 Siraj Raval