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4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1734461 Brian Tracy
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1480076 Evan Carmichael
Marketing Strategies(MBA)
 
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Dr Varsha Choudhary Assistant Professor Biyani College Explained about three types of marketing strategies out of six. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Best girls college Biyani college jaipur Girls college jaipur
Views: 47893 Guru Kpo
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 765238 GaryVee
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 415860 ThoughtCatalyst
Top Marketing Strategies 2019
 
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Learn Digital Marketing(Offline Course) Or Make Your Business Digital With Lapaas- Digital Marketing Institue and Agency. Join Our Most Advanced Digital Marketing Course. That will cover 26 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Identity Creation, Blogging, Advanced Analytics, Blogging, Video production, Photoshop, Business Knowhow, etc To Know More, Call +919540065704(11AM-6PM) or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455, Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Follow Intellectual Indies- Instagram- https://www.instagram.com/intellectualindies/ Twitter- https://twitter.com/intellectualins Facebook Page- https://www.facebook.com/IntellectualIndies Our Top Rated Playlist- Digital Marketing - https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/playlists?view_as=subscriber Face Reading -https://www.youtube.com/watch?v=caklzGqiGKg&list=PLd9tDukllEerOalFrFKhfIAlvphXQt76C Case Study- https://www.youtube.com/watch?v=d213u36SR70&list=PLd9tDukllEerp-eIuJVlVwZCEmd6fAo2q Sales Training - https://www.youtube.com/watch?v=aM61r0NzHlM&list=PLd9tDukllEepN-4WYflD_PMJFFLfgyrTR Email Marketing - https://www.youtube.com/watch?v=rPAN7mEmIhY&list=PLd9tDukllEep-Us2j6cYgIgnM_9S6NuOA Master your Chakras - https://www.youtube.com/watch?v=7LXB3dBapeI&list=PLd9tDukllEeo2a8CvYM7coGhsQtEnXMb7 Power Principle - https://www.youtube.com/watch?v=7x-w6ZP_2UA&list=PLd9tDukllEeqcY7e83YfynLad3pdSrHtd Follow Me (Sahil Khanna) on Website- Sahilkhanna.in Instagram - https://www.instagram.com/intellectualindies/ Linkedin - https://www.linkedin.com/in/princesahilkhanna Youtube Channel - https://www.youtube.com/channel/UCC4qPALwst9b7Lpj1h4spYw For Bussiness Enquiry or Collaboration, Mail Us at [email protected] About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 80370 Intellectual Indies
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 49566 Pepijn Schoemaker
13 Small Business Marketing Strategies For 2019
 
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Check out our video with 13 Marketing Strategies For Small Businesses - We go over how to get more customers to your small business by using Online Marketing. Small business marketing strategies are not always easy to implement, but if you can focus on using these marketing tips for your small business just one at a time, you will get your website, products, and services out to more customers in no time. We have all of our tips below in the video description in case you wanted any additional detail beyond the video. Surfside PPC URL: https://surfsideppc.com/small-business-marketing/ Small Business Marketing can be difficult when you are getting started, which is why you need to know the top small business marketing strategies, ideas, and tips for 2019. Many small businesses struggle to grow because they don't use the best strategies and ideas that are available. In addition, it can be difficult to know everything you need to do to land more clients and customers for your business. So learn how to grow your business today with some of the top Online Marketing strategies for 2018, 2019, and beyond. 1. G Suite By Google G Suite is perfect for small business owners to collaborate, share files, store files, and for communication. The pricing is very inexpensive and there are a variety of tools that will help you grow your business. https://gsuite.google.com/solutions/small-business/ 2. Create a Useful and Helpful Website A helpful website will allow your small business to increase customers because it is easier for them to understand your products and services and also contact you. 3. Create Online Content Online content creation and content marketing will help you get more people to learn about your business. The only reason people know Surfside PPC is because of our content creation strategies. 4. Be Active on Social Media Channels Where Your Customers Are Social media channels like Facebook, Instagram, Twitter, Pinterest, and more will help you grow your small business. 5. Implement Search Engine Optimization 6. Use Google My Business https://www.google.com/business/ 7. Optimize For Search Engines Where Your Customers Search 8. Use Email Marketing https://mailchimp.com 9. Use PPC Advertising like Google Ads and Facebook Ads https://ads.google.com/home/ https://www.facebook.com/business/ads 10. Learn About Your Industry and Attend Conferences 11. Copy Your Competitors Small Business Marketing Strategies 12. Outsource Your Weaknesses to Employees or Freelancers https://www.upwork.com/ 13. Focus on Consistency Rather than Branding
Views: 5976 Surfside PPC
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 742675 London Business Forum
5 Social Media Marketing Tips to Dominate in 2019
 
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Discover five ways to grow your business in 2019 with social media marketing. Learn proven strategies to help you use social media for business in 2019 with five tips. Find out how to effectively use Facebook ads in 2019 to reach your target customers. Discover how to use Twitter and Instagram for business in 2019 to make money and find clients whether you're B2B or B2C. In this video, you will learn how to improve your SEO and gain more organic engagement without relying on Facebook ads by posting on third-party sites like LinkedIn and Medium. Watch to find out the best social media marketing strategies to help you in 2019 and beyond. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on "Real Talk" in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing in 2019,5 Ways to Dominate Social Media Marketing in 2019,grow your business in 2019,grow your business in 2019 with social media marketing,social media for business in 2019,Facebook ads in 2019,social media 2019,social media marketing 2019,social media strategy 2019,carlos gil #socialmedia #socialmediatips #socialmedia2019
Views: 33188 Carlos Gil
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services)
 
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My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services) // Have you ever marketed your company and just found that everything you're doing isn't working? Today I'm going to share with you my marketing planning process, six steps to marketing any company. RESOURCES & LINKS: ____________________________________________ My (Daring) 5 Year Business Plan For The Neil Patel Brand (video): https://youtu.be/IXb_b9JbmkA Ubersuggest: https://neilpatel.com/ubersuggest/ CrazyEgg: https://www.crazyegg.com/ SurveyMonkey: https://pt.surveymonkey.com/ ____________________________________________ Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan. The first thing you need to do, is to define your goals. Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales? You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them. The second thing you need to do is understand your customer. I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level. I'm talking about really understand your customer. Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them. It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages. If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads. The third step you need to do is assess key strengths. Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once. Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first. Step four, pick one marketing channel. You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength. You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results. Now, it's time for you to do competitive research, look at your competitors, what's working for them? Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid. The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money. So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages. When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for. This will all give you ideas on what you should be focusing on and what you shouldn't be. Step six, this last but not least, define how you're going to make money. Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you. But the thing is, getting traffic is only half the battle. You got to convert those people. You need to figure out how you're going to make money. And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path. Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages. Or whether it's through things like Crazyegg, where you can run AB testing. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ #Marketing #NeilPatel #DigitalMarketing
Views: 27368 Neil Patel
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
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http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 460911 Victor Holman
THE THREE BEST MARKETING STRATEGIES | DailyVee 216
 
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THE THREE THINGS I WOULD SPEND YOUR MARKETING BUDGET ON & BUILDING BUSINESSES FOR 2020 WHILE LIVING IN 2017 watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD watch clouds&dirt HERE: https://www.youtube.com/watch?v=S4bAVgMJo8w -- ♫ "Man in Transition" by Jaymison - https://soundcloud.comjaymisonband ♫ "Victoria" by Sonder - https://soundcloud.com/sonder 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-3 -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 178727 GaryVee
how to write a marketing plan? step by step guide + templates
 
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how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. download your marketing plan template |https://app.box.com/s/ch81gi95ztzohhj0yfrczujcf78ozc6x plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different. Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition. You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short! What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 393975 Tyson Zahner
4 Different Marketing Strategies: How to Increase Your Reach and Influence
 
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In this video you'll learn four different marketing strategies and "levels" your marketing can be at. Discover how reach and influence work in your marketing and how to use them effectively.
Views: 3388 Till Boadella
Biggest Marketing Strategies for 2017
 
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UPDATED: Get the 2018 marketing tips here: https://www.youtube.com/watch?v=xaU09TNwaok Noah's tips on how to market in 2017 to grow your company. ----- check out my podcast on iTunes, or at: http://www.okdork.com/podcast ----- ► subscribe to my channel: http://www.youtube.com/subscription_center?add_user=crxnamja ----- website traffic solutions: http://www.sumome.com products to help you work: http://www.appsumo.com Personal blog: http://www.okdork.com instagram & twitter: http://www.instagram.com/noahkagan snapchat: https://www.snapchat.com/add/noahkagan skip around: 0:32 free software as lead gen 0:54 paid marketing on untapped channels 2:20 cross promotion will continue 3:15 aquisition as marketing 3:41 more advanced content marketing 5:17 market internationally
Views: 103065 Noah Kagan
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 373499 Soma Datta
Harvard i-lab | Startup Secrets: Go to Market Strategies
 
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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 127528 Harvard Innovation Labs
14 Marketing Strategies For Small Business 2016
 
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14 marketing strategies for small business 2016 - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, I will talk about 14 marketing strategies you should use for your small business, whether it is internet based or a traditional brick-and-mortar. These tactics will help you get more traffic online, get more visitors to the store, and increase sales overall. I'll mention strategies like blogging, setting up local business pages with major search engines, advertising on Facebook or Bing, and much more. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 133382 Justin Bryant
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 355560 Marketing 360
Effective Facebook Marketing Strategies For 2019 (Live on Stage)
 
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Video on my presentation at Digitalium in Romania: Effective Marketing Strategies for 2019. Watch and learn tips & best practices to use for your business to grow. Thank you for watching. Enjoy! 🔔 Subscribe for more tips & videos: https://www.youtube.com/antoinedupont?sub_confirmation=1 🚀 To put a date on hold for your next event: https://www.antoinedupont.com/ 📢 Let's connect: https://www.facebook.com/antoinedupontspeaker https://www.instagram.com/adupont65/ https://www.linkedin.com/in/dupontantoine/ https://www.katapult.marketing/ About Antoine Dupont Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Views: 54368 Antoine Dupont
Top 7 marketing strategies for 2019
 
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7 marketing strategies for your clients for 2019. The top 7 marketing strategies for your clients, that they want to buy and that you can sell in 2019? ***Find customers training: http://bit.ly/2JZva7d If you're a marketing business and you want to provide the best marketing strategies in 2019 to your clients and customers, we're going to explore the 7 most effective marketing strategies that will get them amazing results and make you look like a marketing rock star! The blog: https://sellyourservice.co.uk/blog/ The Facebook Group: https://www.facebook.com/groups/sysmastermind/ My webcam: https://amzn.to/2zMgljM Camera: https://amzn.to/2QDpL8v Lens: https://amzn.to/2QDpG4x Smartphone microphone: https://amzn.to/2B532wV Desk mic: https://amzn.to/2zV9ep8 Tripod I use: https://amzn.to/2QFqLsH
Views: 1522 Sell your service
Marketing Techniques Used by Big Corporations(Hindi) - 22 Immutable Laws of Marketing in Hindi
 
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Click here for more gyan: https://goo.gl/7ROpgP Get the book: http://amzn.to/2s1cTxC (Click on paperback) In this video I will show you the 22 immutable laws of marketing in hindi. If you want to be in business, you have to know how to market yourself. And how you have to know how to do it well. A lot of people think that a good product is all that matters, that if you build a good product, then people will come of their own. Click here for more gyan: https://goo.gl/7ROpgP Subscribe to my email list: https://goo.gl/qvKZUK Facebook page: https://goo.gl/B6r4HU Instagram: https://www.instragram.com/lifegyan How I record my voice: http://amzn.to/2mvDAbc My laptop: http://amzn.to/2r7yI1H That is not true. A lot of companies have an incredible success just due to their marketing strategies, apple and nike being notable examples. Using effective marketing, you can anchor your product in your customers mind, and turn them into loyal fans. That's all business really is at the end of the day, understand people's psychology. Al ries and jack trout have over 40 years of marketing expertise, and using all the knowledge they had at their disposal they created these 22 laws of marketing that have stood the test of time. It is imperative that you know these laws if you're in business. Contact: [email protected]
Views: 634997 LifeGyan
Best Marketing Plan PowerPoint Presentation Template
 
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This template contains all the slides you need to make an amazing marketing plan presentation!! This template is easy to use and update. We built this presentation based on the best guides to create marketing plan presentation such as Forbes guide. This template has a modern and clean design, 40 Color schemes each one with two backgrounds (dark and light), 3 aspect ratios and more than 140 useful marketing slides that will help you tell your company story easily! ► Marketing Plan PowerPoint Presentation Template: http://bit.ly/2TFIMZ8 ► Marketing Plan Keynote Presentation Template: http://bit.ly/2Ha3oHD ► Marketing Plan Google Slides Presentation Template: http://bit.ly/2Cr7m8Z Save days of hard work, these presentations are so easy to edit, just few clicks and you will be ready! The slides: - Cover Slide. - Presenter Slide. - Executive Summary. - About Our Company. - Who we are?. - What we do?. - Company Overview. - Our Mission. - Our Vision. - Our Values. - Our Goals. - Our Awards. - Employee Hierarchy diagram. - The Founders. - Our Professional Team. - Our Services. - Our Projects. - Our Happy Clients. - What our client say? (Testimonials). - SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). - Pricing Table. - Market Segmentation. - Marketing Research. - Marketing Process. - Marketing Strategies. - Marketing Strategy. - Online Marketing Strategy. - Product-mix Pricing Strategies. - Product Line Pricing Strategy. - Pricing Strategies. - Positioning Strategy. - 7 P’s of Marketing Strategy. - 4 P’s of Marketing Strategy. - Marketing Objective. - Target Market. - Target Customers. - Unique Selling Proposition. - Offers Strategy. - Unique Selling Proposition. - Distribution Plan. - Partnerships. - Joint Ventures. - Referral Strategy. - Promotions Strategy. - Increase the Average Transaction Amount. - Customer Retention Strategy. - Customer Loyalty Cycle. - Financial Projections and Key Metrics. - Lead Conversion. - Marketing Materials. - Marketing Solutions. - Growth Strategy. - Business Growth. - Ansoff Matrix Growth Strategy. - Sales Strategy. - User Growth. - Sales Process. - Sales Process. - Sales Methods. - Competition Landscape. - Competition Analysis. - Potential Acquirers. - Market Share. - Social Network. - Financial Highlights. - Basic Pyramid. - Inverted Pyramid. - Segmented Pyramid. - Horizontal timeline. - Column Chart. - Clustered Column Chart. - Column & Pie Chart. - Clustered Column Chart. - Bar Chart. - Clustered Bar Chart. - Pie Chart. - Doughnut Chart. - Area Chart. - Data Driven. - Mobile Mockup. - Tablet Mockup. - Laptop Mockup. - Screen Mockup. - Vector Maps (World, United States Of America, China, Australia, Africa, Asia, Italy, South America, Canada, North America, Netherlands, Denmark, Europe, Mexico, Brazil, India, France, Turkey, Germany, Austria, Spain, Sweden, Switzerland, UK, Russia). - Text Slide. - Icon Slide. - Social Network. - Contact us. ===================== ► Our Portfolio on Graphicriver: http://bit.ly/2PxHT7q ===================== ► For new PowerPoint, Keynote and google slides templates and tips, subscribe here! http://bit.ly/2K60gu2 ► Follow us on Twitter: https://twitter.com/Sprite4it ► Like us on Facebook: https://www.facebook.com/sprite4it ► Website: https://www.spriteit.com #PowerPoint #Keynote #GoogleSlides #PresentationTemplates #PPT #MarketingPlan #PitchDeck #SpriteIT
Views: 7298 SpriteIT
Marketing Strategies - Know your target market!
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! "I have a question? I have a crochet business that's doing OK but wish it was doing better. But I think the reason why I'm not doing so good is because I don't know what my niche market is. I love to crochet but I think it I do one thing and get known for that my business will grown. what do u think. Shona"
Views: 25461 Evan Carmichael
Marketing के 7 Strategies जो एक Sales Manager को जरूर जानना चाहिए | Dr. Amit Maheshwari
 
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#amitmaheshwari , #mettasclub #marketingtips #businesstips In this video, Dr. Amit Maheshwari is describing the 7 Marketing Strategies for your Business or your Job Positions. you should learn about the marketing strategies to increase your business or sales of your company. Hello friends! Today video is important for marketing executives, marketing directors and the companies who are willing to appoint them for the rapid growth of sales and marketing. If you want to flourish as a marketing executive, you will have to pay close attention to these 7-parameters: 1. PRE SALES CHECK- Before placing any product in the market for sale you must first take a full account of the number of products, its weight, variants, quantity, packages, price, and features. 2. GREET AND RESPECT YOUR CLIENTS/CUSTOMERS-Always respect the other as the value you give is the value that you earn. 3. GROWTH MAPPING AND STOCK CHECK-Trace the company’s growth before you are presenting it to your customers as a marketing executive and keep a keen eye on the demands of the regular customers so that you can provide needful. 4. PRESENTATION SKILLS-Your grooming decides the level of your confidence which directly affects the way how you represent your company and make the most out of the first 20 seconds to impress your customers in an agreeable manner of presentation. 5. DETERMINE YOUR ORDER-Make sure which product you want to introduce to your client and give a proper description of the upcoming products in your industry. 6. MERCHANDISING-A product rarely sells itself so you have to make sure that you advertise your product properly. 7. RECORD AND ADMINISTRATION-Keep a record of the consumer and keep it in front of your administrative department to make sure that your customer gets what he needs. Share this video to hit the sales and marketing of your company. About Speaker:- Dr. Amit Maheshwari is an award-winning Global Business Trainer, Corporate Trainer, Keynote Motivational Speaker, Mentor, and Consultant, and travels the globe sharing his insights on Business Growth, Sales generation, Leadership, Team Work and Management. He has been working In the Training Industry since last 16 Years, with a complete experience of 750+ Training Workshop In India. https://www.facebook.com/MettasClub https://www.facebook.com/amitmaheshwa... https://www.youtube.com/MettasClub https://twitter.com/MettasClub https://vimeo.com/amitmaheshwariji http://www.dailymotion.com/DrAmitMahe... For Training Program Registration Call Us at 8882989694, 9911473894, 8882610799 If you want to invite Dr. Amit Maheshwari as Keynote Speaker for your next Event at your Organisation Call 8882-98-96-94 or Click https://www.dramitmaheshwari.com, http://www.amitseminar.com
Views: 13893 Mettas Club
Marketing Strategies for Online Business | Girl Boss Marketing Tips
 
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DON’T FORGET TO SUBSCRIBE FOR MORE VIDEOS http://bit.ly/2mZaKSJ Hey, Ladies! I hope that you enjoyed this video where I share my top tips for marketing your business online. Remember, having a clear picture of your audience and consistently adding value are the two most important elements of any marketing strategy. Make sure to leave any tips of your own in the description below. Thank you so much for watching. Shine Bright Ladies! ✨✨ ________________________________________­ 👩🏻💻 Want to be a girl boss? Check out these videos 👩🏻💻 HOW TO BE A GIRLBOSS + CREATE YOUR OWN SUCCESS | GIRLBOSS 101 https://www.youtube.com/watch?v=5Zp5loJOObI&list=PL6Sxrmh0Hc5aKV6LnZbrGDb8fgvLuLGPS&index=3 HOW TO SET GOALS FOR 2017 & ACTUALLY ACHIEVE THEM | GIRLBOSS 101 https://www.youtube.com/watch?v=d5nYO1_mXig&t=6s HOW TO HAVE THE BEST YEAR IN 2017 | FINALLY LOSE WEIGHT OR BE SUCCESSFUL https://www.youtube.com/watch?v=Qrnx2-JneDs&index=2&list=PL6Sxrmh0Hc5aKV6LnZbrGDb8fgvLuLGPS MORNING ROUTINE OF A SUCCESSFUL GIRLBOSS https://www.youtube.com/watch?v=ua0KaFqtIno&t=3s BULLET JOURNALING 101 | A SIMPLE HOW TO BULLET JOURNAL TUTORIAL https://www.youtube.com/watch?v=YcRz37zy-x4&t=79s 5 TIPS TO BE MORE PRODUCTIVE AND ORGANISED https://www.youtube.com/watch?v=Xh0ETErHn_g ________________________________________ My Business Coaching http://www.themaycollective.com.au IG: @themaycollective.coaching Facebook: https://www.facebook.com/themaycollectivecoaching MAILING ADDRESS Erin Henry PO BOX 204 Highpoint City VIC 3032 Email for Collaboration: [email protected] ________________________________________ Hi everyone, welcome to my YouTube channel! My name is Erin, and I am an entrepreneur and business coach from Melbourne Australia. My passion in life is helping others break through their personal barriers to achieve success beyond their wildest dreams. This video is not sponsored.
Views: 18070 Erin May Henry
Small Business Marketing 101: Creating a Marketing Plan
 
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Elmore Networks - http://elmorenetworks.com Table of Contents: Smart Marketing Tip #1: Asking the right questions: (2:20) Smart Marketing Tip #2: You're not selling a product feature, you're selling a product benefit (11:44) Smart Marketing Tip #3: Your channels should support each other (22:17) Smart Marketing Tip #4: Relevant messages = better response (23:23) Smart Marketing Tip #6: Marketing is about profitability, not sales (26:02) If you'd like a link to the presentation, you can find that here: http://www.slideshare.net/Vistaprint/...
Views: 52208 Dragons Awakening
14 Guerrilla Marketing Tactics for Entrepreneurs
 
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First 100 people to use the code PATBET will get 20% off Fiverr services. Click here: http://bit.ly/2tZAFdN 14 Guerrilla Marketing Tactics for Entrepreneurs. Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment Posting Schedule: Monday- Motivation for Entrepreneurs Tuesday- How to Video with Patrick Bet-David Wednesday- Life of an entrepreneur vlog Thursday- How to Video with Patrick Bet-David Friday- Case Studies with Biz Doc Tom Ellsworth About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment. Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S. To reach the Valuetainment team you can email: [email protected] Follow Patrick on social media: Website: http://www.patrickbetdavid.com Snapchat: https://www.snapchat.com/add/patrickbetdavid Facebook:https://www.facebook.com/PatrickBetDavid.Valuetainment/ Instagram:https://www.instagram.com/patrickbetdavid/ Twitter:https://twitter.com/patrickbetdavid Linkedin:https://www.linkedin.com/in/patrick-bet-david-3731553
Views: 313844 Valuetainment
Local Business Marketing Strategies to Dominate Small Businesses in Your City
 
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More local business marketing resources below: When you own a brick and mortar shop, it's tough to come up with local business marketing strategies that will truly leave a lasting impact on your small business. Direct mail and signage can only go so far. The world has moved to online marketing and as a small local business, you need to move with the trends or get left behind. This video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Whether you're a new shop or one that is considered a historical landmark, you need to stand out from the crowd by making yourself visible online where your customers are. A few of the strategies discussed in this video include building social proof, local SEO, and Facebook advertising. You'll learn how local business marketing is actually much easier than marketing to a global audience due to weak competition. Put these tactics into action and you might just become the next big thing in town. ★ ★ Additional Resources ★ ★ The Definitive Guide to Creating the Perfect Local Lead Generation Campaign - http://www.moneyjournal.com/local-lead-generation/ The Ultimate Local SEO Checklist to Dominate The First Page of Google - http://www.moneyjournal.com/local-seo-checklist/ ★ ★ Stay Connected ★ ★ Show Notes, Resources and Newsletter ➜ http://www.moneyjournal.com/episode28 How to Do SEO step-by-step ➜ https://www.youtube.com/watch?v=-Kqe6lhLv3A Subscribe For More Marketing Videos ➜ https://www.youtube.com/channel/UCO615lzGQP_9lVXc7lBs1pA?sub_confirmation=1 Twitter ➜ https://twitter.com/Money_Journal Facebook ➜ https://www.facebook.com/MoneyJournal/
Views: 48501 Sam Oh
Go-to-Marketing Strategies for Startups [HubSpot]
 
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To attend one of our AWS Loft events, visit us at one of our many locations – https://amzn.to/2G4xYQc Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve. You'll learn: - How to create and measure a go-to-market operating model - A better understanding of value propositions and how to discover unrealized sales opportunities - How to test your concepts as you search for a repeatable and scalable sales model - Insights on pricing and sales model strategies for startups
Views: 1309 Amazon Web Services
How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices
 
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April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 18845 Justin Bryant
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
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Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 75429 Neil Patel
What Are the Most Successful Marketing Strategies for Startups?
 
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Q: Which marketing vehicles are working best to grow the businesses of the startups you have invested in? Watch the full #AskGaryVee Show Episode 96 here: https://www.youtube.com/watch?v=4K0rlwjKCz8 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 46231 GaryVee Archives
10 Business Marketing Strategies That Made Coca-Cola Worth Billions
 
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10 business marketing strategies you should model that made Coca-Cola worth billions. - http://selfmadesuccess.com Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn 10 business marketing strategies used by Coca-Cola that turned them into a multi-billion dollar company. You'll learn how they came up with the right formula, how they kept the same experience worldwide, how they expanded, and even a few strategies they've used to keep consistent success for so many decades. All of which can be modeled for your own small business. Enjoy the video! https://www.facebook.com/mrjustinbryant
Views: 23653 Justin Bryant
3 Proven Marketing Strategies For Growth | #TomFerryShow Episode 71
 
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The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. In this episode of the #TomFerryShow I show you: -3 Strategies For Growth -A Sample Marketing Plan -How To Follow Through With Your Marketing Plan Learn more and get a sample marketing plan here: http://bit.ly/1UAPOuY ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email http://bit.ly/TomFerry-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - http://facebook.com/CoachTomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/RealEstateTrainingTF Instagram - http://instagram.com/CoachTomFerry YouTube - http://youtube.com/RealEstateTrainingTF Instagram - http://instagram.com/CoachTomFerry
Views: 14221 Tom Ferry
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 55783 IgniteVisibility
The Marketing Strategies That I Use To Find Motivated Sellers
 
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The Marketing Strategies That I Use To Find Motivated Sellers Hit SUBSCRIBE for more insane value! FREE Wholesaling Contracts: https://www.wholesalingasap.com/contract Real Estate Wholesaling Free Training: http://bit.ly/wholesalinglive My Wholesaling Course: https://wholesalingasap.teachable.com/p/wholesalingasap/?product_id=952496&coupon_code=LIVE Investor Carrot Websites: http://bit.ly/OnCarrotLeadGeneration How To Get 3 Motivated Seller Leads / Day: http://bit.ly/3leadsperday Free Wholesaling Guide: http://bit.ly/3partguide ------ How I did my first wholesale deal and made almost $9k: https://bit.ly/2Kk2XqL ------ What Is Real Estate Wholesaling?: https://bit.ly/2IypCiF SUBSCRIBE To The Channel ► http://bit.ly/2TZxgYN Follow Me On Instagram ► http://bit.ly/2FAae7m Snapchat ► devoncnp
Views: 1320 Devon Canup
Fitness Marketing Strategies - 11 Tips To Grow Your Business
 
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Do you own a gym or a fitness center? Want to grow your business and increase signups? Check out these 11 Fitness Marketing Strategies & Tips! Tip #1) Build a highly convertible and professional website (mobile first). Take pride in your content - your website is your 24/7 sales person that never calls in sick! When people are researching gyms and/or trainers, they compare websites Tip #2) Build a strong presence on social media! Social proof is huge with a gym, people want to see you’re posting good content and your members are engaged and passionate about your brand. Instagram, Facebook and YouTube would be among the most popular social platforms for gyms. Tip #3) Create lots of videos! One idea is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email or SMS tips series people can subscribe to and get tips via email or text! Also tell your client’s stories, feature a member of the week Tip #4) Use a CRM! Keep detailed notes on your clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! This CRM is free for life! https://www.marketing360.com/small-business-crm/ Tip #5) Invest in building a strong online reputation. Give a free month for a review! Tip #6) Get Listed & Optimize Local Listings & Directories Tip #7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search). Also run brand campaigns for your gym’s name! You can even consider competitor ads (run ads for other gym names) Tip #8) Run retargeting ads on google display network, YouTube, Facebook and Instagram Tip #9) Run Social Targeting Ads on Facebook & Instagram in your area. Consider targeting followers of other gyms. Video ads work best, provide value, don’t sell. Tip #10) Develop a corporate program and offer businesses and organizations nearby a discount! Consider running classes for those groups. Tip #11) Increase your revenue per client by selling swag, supplements, gear, drinks & snacks, meal plans, etc.. Bonus Tip - Use an all-in-one marketing platform which has both the talent & technology you need to succeed. Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 8750 Marketing 360
Best Marketing Strategies for Beating Tough Competitors
 
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http://602communications.com. If my competitors lose, I win. Too many companies let their competition define their marketing game, and the customer is simply overlooked. This has led to a flood of feature-comparison ads that overwhelm the customer. Emotional marketing expert Graeme Newell shows how the best marketers beat strong competitors by staying firmly focused on the customer experience. See more Emotional Marketing videos at http://602communications.com.
Views: 12816 Graeme Newell
Five Low Cost Marketing Strategies for Small Businesses
 
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http://www.driveyoursuccess.com Video explains five low-cost marketing strategies for small businesses.
Views: 157774 Ian Johnson
What is a Marketing Plan? | How to Create a Marketing Plan
 
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5 Steps to Create a Marketing Plan A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. Let’s see how we can create an effective marketing plan that works best. 1. Situation Analysis- This section defines your company and its products or services. Make a brief overview of your company’s strengths, weaknesses, opportunities and threats. 2. Describe your target audience Develop a simple profile of your prospective customers. You can describe prospects in terms of demographics—age, sex, family composition. It will help in media and public relations campaigns. 3. List your marketing goals What do you want your marketing plan to achieve? Make a short list of goals and keep checking it what you have achieved and what you’ll have to achieve. 4. Develop the marketing communications strategies and tactics It’s time to detail the tactics you’ll use to accomplish your goals. For tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use. 5. Set your marketing budget Marketing is absolutely essential to the success of your business. You’ll need to devote a percentage of projected gross sales to your annual marketing budget. Tags : Marketing Plan: How to Get Started, 5 Simple Steps to Marketing plan for Any Business How to Create a Marketing Plan Marketing Planning Process How To Make a Marketing Plan 5 Principles of Marketing Strategy How to Create a Marketing Plan - A Step by Step Guide How to Write a Strategic Marketing Plan Small Business Marketing : Creating a Marketing Plan importance of marketing plan What is a Marketing Plan? How to Create an Effective Business Marketing Plan Developing a marketing plan What Is a Marketing Plan and Its benifits?
Views: 24441 Weekly Marketing Tips
Farm Marketing and Marketing Strategies for Beginning Farmers - Charlotte Smith
 
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Track G: The First Years on the Farm or Ranch: Tools, Perspectives and Lessons for Success. Session 1: Two Major Challenges New Farmers Face and How to Manage Them. Slide presentations and additional conference information is available at https://www.sare.org/Events/Our-Farms-Our-Future-Conference. This session will explore how new farmers can effectively manage their finances and develop their markets by touching on the following: business plan development; how to develop month-by-month cash flow projections, with suggestions for how to plan ahead of time for a cash shortfall; tips for focusing your marketing, building your marketing strategy, and taking it online; lessons and tools to ensure sound financial management and farm financial success. Sustainable Agriculture Research and Education (SARE) provides grants and outreach to advance innovations that improve profitability, stewardship and quality of life. SARE is supported by the National Institute of Food and Agriculture, USDA.
Views: 915 SARE Outreach
7 Low Cost Marketing Strategies for Small Businesses (2018 Edition)
 
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Are you growing weary with trying to find ways to make your business stand out on social media? In this week's edition of Simply Marketing, I share 7 Low-Cost Marketing Strategies OUTSIDE of Social Media you can implement right away. #1 - Credibility Marketing #2 - Networking #3 - Video #4 - Mail Marketing #5 - Webinars #6 - Partnership #7 - Speaking Which strategies are you currently using and which do you plan to implement after watching this video? Leave a comment below and let me know! Connect with me: Facebook: https://www.facebook.com/SummerAlexanderMarketing Instagram: https://www.instagram.com/summerjalexander Book a 30-minute complimentary consultation with me here: bit.ly/SARComplimentaryConsultation For a free review of your marketing message visit bit.ly/FreeMessageReview Learn to grow your business with speaking in my free training: www.speakuptraining.info To book Summer as a speaker for your next conference, expo, workshop, meeting, networking event, or luncheon visit www.summeralexander.com
Views: 9801 Summer Alexander
10 Offline marketing strategies to grow your business. Best offline marketing ideas that still work
 
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Here is the link to get 90% OFF on my full marketing course with 13 hours of tutorials: https://www.udemy.com/marketing-plan-strategy-become-a-great-marketer/?couponCode=y Here is a 90% OFF discount to my offline marketing course which elaborates on the offline marketing strategies talked about in this tutorial: https://www.udemy.com/offline-marketing-strategies/?couponCode=two And here is a link to my event management and marketing course, which is one of the top offline marketing tips mentioned in this video: https://www.udemy.com/event-marketing-how-to-create-a-successful-event-series/?couponCode=lair In this video I give you 10 offline marketing ideas that you can use starting today to help grow your business, make a stronger community around your business, generate revenue, get clients, and begin business relationships that may last for many years to come. The main offline marketing strategies I talk about in this video are promoting your business with events, getting referrals (professional and customer referrals), business card marketing, promoting with flyers, doing business networking, and a few other techniques like getting yourself appearances on the radio. My offline marketing course has a few more offline marketing strategies, and my full marketing course has over 13 hours of tutorials on how you can promote your business using offline marketing, social media marketing, SEO (search engine optimization), and many various additional techniques on things like how to promote local businesses and position yourself and your business as an expert in your niche (which event marketing and getting yourself on the radio already start to do for you). The difficulty with offline marketing is that it doesn't scale well. That means that many of these offline promotion tips won't get you the fast growth that social media or many online strategies would potentially give you. But that is ok. You don't need to hit a home run with every promotional strategy that you try out. With offline marketing, you have a chance to meet people face to face, and forge real connections. This gives you a chance to make better clients who are more loyal, and who might engage with your business more than people who might find your website or social media account online. People online never truly get to know you, and their commitment to your business is much weaker. So if you do your offline marketing right, you can create much better and more loyal customers with it. Here is a few other videos you might find helpful with promoting your business. 25 Facebook marketing tips: http://youtu.be/zd8eG0WDJvI 25 Twitter marketing tips: http://youtu.be/MEf0HekbLXk Beginner to advanced social media marketing tutorial: https://www.youtube.com/watch?v=nVh3ZAutEQg Beginner to advanced SEO (search engine optimization) tutorial: https://youtu.be/-dyfZSN0eHY 15 LinkedIn marketing tips: https://youtu.be/XeuqIjyIVSY 50 ways to make money online: http://youtu.be/XcIleEkezBY
marketing strategies 101, online marketing strategy basics, and best practices
 
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marketing strategies 101, online marketing strategy basics, and best practices. it may seem obvious but knowing exactly what you want from your digital marketing efforts is key to achieving success. it is too often that we are given the brief of simply making improvements to the web to “get more visitors”. an online marketing strategy needs to be durable. the digital ecosystem is characterized by rapid change. the process of arriving at the strategy and the goals must, however, remain constant. it is possible to adapt within the strategy changing the tactics or the channel percentage but the underlying strategy remains until the is a significant paradigm shift. in this course, you will learn about online marketing strategy, content marketing strategy, social media marketing strategy, and email marketing strategy. define the audience: by understanding your audience you will be in a better position to give them what they are looking for. clearly, their needs have to coincide with your product or service’s benefits to be able to have a mutually valuable relationship. it is quite likely that you will have different types of people looking at your site and for each of them, you need to have the correct information available to be able to influence them to make the call to action – whatever that might be. content marketing takes a variety of forms and depending on how you form your strategy, could accomplish a number of different goals. for example, you could use white papers, ebooks and other long-form content to attract downloads, signups, and conversions, or you could use an on-site blog to attract more inbound traffic to your site. social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. again, content will come into play heavily here, as it will likely be the factor that attracts your audience, to begin with. here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links. email marketing has the astounding potential for ROI because it costs almost nothing to execute. start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.