PUSH and PULL Marketing Strategies
The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. ... On the other hand, in pull marketing, the idea is to establish a loyal following and draw consumers to the products.
PUSH MARKETING PULL MARKETING
🤖Begin with YOUR INTENTION AND WORK TO REVERSE ENGINEER THE PROCESS
I would be willing to place a bet, from my experience, that the large portion of the market is in the drive in the PUSH MARKETING CAR.
The evil Valene to the jalopy no one wants to ride in...
What does this mean?
You are PUSHING marketing and edge pieces to the market. Push push push! You deliver content just for the sake of delivering, no clear intention, and rarely ever a call to action.
You wonder why the static image or video is not performing?
In the end, what I feel you create is the equivalent of tossing 💩 onto the wall to see what sticks. This generates unmeasurable success, little to no sustainability, and leaves you in a position to always be chasing the market.
Chase Requires endurance and always convincing people to do business with you.
The thought alone has me exhausted AF.
In the opposite lane...which I consider to be the HOV carpool lane is the vehicle delivering PULL MARKETING. Be in this driver seat of this Lambo🤖
Please. Pull marketing is derived from proactive marketing approaches that ATTRACT your perfect client. You attract versus chase which generates engagement, natural influencers effortlessly spreading your message, and in end SUSTAINABILITY.
You do not have to convince the client to do business with you as you have resonated with the prospect through proper messaging, content, and edge pieces.
Think PULL MARKETING/ATTRACTION PUSH MARKETING/CHASE
Now, what does this look like in your day to day social landscape?
Devise a strategy that consists of FOUR PILLARS that services the FOUR DISC PERSONALITIES within your edge pieces.
So in end, you should be creating daily edge pieces on social media that speak to your client's problems in the realms of:
It truly is THAT simple
👉🏼Now that you have the edge piece foundation let's dive into a copy
When writing the post truly step into the shows of your avatar and lead with intention.
1. A one-line question
2. Identify the problem
3. Offer the solution
4. The result of the solution
5. Your call to action/CTA
Never be afraid to marry a CALL TO ACTION TO EVERY DARN POST!
You cannot assume your avatar knows what to do.
If your content is compelling it will naturally invoke their action...speak with them
Never at them
Think of attraction versus chase
Pull versus push
To take it to a pretty witty position...there is much more action and support found within the tension of a pull.
Think of a triangle for example...the tension of the two supports allows for the third component to play as the foundational piece.
You my friend, are THAT foundational piece
Now set up your edge piece as on component
Your copy as the other
And BAM a triangle of attraction
It is no different in marketing!
#marketing #strategy #how-to
Anna Selby🧠𝔸𝕝𝕨𝕒𝕪𝕤 𝕒𝕥 𝕥𝕙𝕖 𝕗𝕠𝕣𝕖𝕗𝕣𝕠𝕟𝕥 of 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚒𝚗𝚟𝚎𝚜𝚝𝚒𝚗𝚐, 𝚊𝚛𝚝, 𝚍𝚎𝚜𝚒𝚐𝚗, 𝚙𝚞𝚋𝚕𝚒𝚜𝚑𝚒𝚗𝚐, 𝚝𝚎𝚌𝚑𝚗𝚘𝚕𝚘𝚐𝚢, 𝚌𝚘𝚖𝚖𝚎𝚛𝚌𝚎, 𝚊𝚗𝚍 𝚌𝚘𝚖𝚖𝚞𝚗𝚒𝚌𝚊𝚝𝚒𝚘𝚗.
𝕀𝕟𝕟𝕠𝕧𝕒𝕥𝕚𝕠𝕟 𝕤𝕥𝕣𝕒𝕥𝕖𝕘𝕚𝕤𝕥 𝚎𝚗𝚝𝚛𝚎𝚙𝚛𝚎𝚗𝚎𝚞𝚛, 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝙲𝚛𝚎𝚊𝚝𝚘𝚛 𝚠𝚒𝚝𝚑 𝚘𝚟𝚎𝚛 𝟷𝟹 𝚢𝚎𝚊𝚛𝚜 𝚘𝚏 𝚎𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎 𝚒𝚗 𝚍𝚎𝚜𝚒𝚐𝚗𝚒𝚗𝚐 𝚌𝚘𝚗𝚌𝚎𝚙𝚝𝚜, 𝚙𝚛𝚘𝚍𝚞𝚌𝚝𝚜, 𝚜𝚎𝚛𝚟𝚒𝚌𝚎𝚜, 𝚎𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎, 𝚎𝚌𝚘𝚜𝚢𝚜𝚝𝚎𝚖𝚜 𝚏𝚘𝚛 𝚊 𝚠𝚒𝚍𝚎 𝚛𝚊𝚗𝚐𝚎 𝚘𝚏 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜𝚎𝚜 𝚊𝚗𝚍 𝚋𝚛𝚊𝚗𝚍𝚜 𝚒𝚗𝚝𝚎𝚛𝚗𝚊𝚝𝚒𝚘𝚗𝚊𝚕𝚕𝚢.
Having been a marketer with a heavy focus on data and research, I lean to be a creative, strategic planner, account and producer. All this together allows me to apply lateral thinking to problem-solving. I tend to be BOTH, a thinker and a doer, and being able to not only properly identify real opportunity at the unclear front end of the innovation process but also, design, develop, and help implement the converting consumer offers and overall business model.
Digital publishing startups. Live event specialist. Radio presenter. Sports and lifestyle television presenter. A natural flair for content production and delivery involving customer acquisition, journey, and conversion. Focus on delivering audience satisfaction. Instinctively creative. Well read and well informed. Trendspotter and trendsetter. Business culture and change expert.
😎𝕁𝕠𝕚𝕟 𝕞𝕖 𝕠𝕟 𝔽𝕒𝕔𝕖𝕓𝕠𝕠𝕜: https://www.facebook.com/prettywittyaf/
👩🏼💻𝕃𝕚𝕟𝕜 𝕨𝕚𝕥𝕙 𝕞𝕖 𝕠𝕟 𝕃𝕀ℕ𝕂𝕖𝕕 𝕀ℕ: https://www.linkedin.com/in/anna-selby/