MDG Advertising Turns Up the Volume, Creating an Album of Songs in Sync with Gen Y
A new wave of digital marketing is music to the ears of credit union members
MDG Advertising just debuted a rockin' integrated member-communication email campaign to promote financial products and services. Year after year, MDG cranks out a new creative ad campaign featuring a series of member-focused emails that each describes these offerings. These include auto loans, checking, first mortgages, home equity lines of credit, investment services, online banking, and VISA Platinum credit cards. Recent campaigns have achieved stellar results by attaining high click-through rates, attracting numerous new members, and increasing product usage by existing members.
For this year's email campaign, the target audience is Generation Y and the goal is to engage and acquire more of this market as credit union members. As a result, the campaign's concept is inspired by the popularity of downloading music by the target audience of young adults in the early twenties to mid-thirties age range. The campaign is designed to be both highly interactive and extremely conducive to social media sharing to ensure maximum engagement and exposure among these tech-loving, social media savvy prospects.
The interactive emails are designed to look like Web pages for downloading music, yet each song is a clever spin on one of the nine financial offerings. Each is written in a different music genre with lyrics singing the praises of the featured financial product, from checking to credit cards, and filled with hip graphics and fun-loving images of relevant financial activities as album covers. Even the landing page is cool, with its colorful visual effects and convenient "playlist" of all the "songs." This allows users to see all of the financial services available and easily navigate to the "tunes" that meet their needs.
This featured song is "Welcome Home" by First Mortgage.
I can hear the opportunity knocking,
I can see myself inside these walls,
And when I take that key out my pocket,
A whole new life starts now right down that hall,
I'm closing in, there's no way I lose,
It's time for me to take a stand and make my move,
I'm almost here, one day I'll reminisce,
How I came to call heaven my residence,
It all feels right, I'm on my own,
All I ever needed was a credit union loan,
King of my castle, sitting on my throne,
The mat at my front step says welcome home.
Continue this musical journey and listen to all the hits!
Featuring additional tracks:
"In Charge" by Visa Platinum
"House Money" by H.E.L.O.C.
"I Need A New Car" by Auto Loan
"Just Right For You" by Checking
"Online" by Online Services
"Plan Ahead" by Investment Services
"Just Another Case" by Identity Theft Protection
"So Much More" by Membership Rewards
To learn how creative advertising can improve your credit union marketing success, contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com.