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Handling a Social Media Crisis: Domino's
 
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A timeless example of how best to handle a Social Media Crisis. You can read the full case study here: http://sos.marketing/a-timeless-social-media-crisis-plan-dominos-pizza/
Local Business Marketing Strategy - How to Avoid Crisis Marketing
 
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San Diego Local Business Marketing Consultant - Local Business Marketing Strategy http://LocalBusinessMarketingSuccess.com - What is Crisis Marketing and How Can You Avoid it in Your Business? Free Report - "9 Steps to Local Business Marketing Success" Download your copy today. Drive more traffic, generate more leads and increase sales. http://www.youtube.com/watch?v=pKMr1yrWF7s San Diego Local Business Marketing Consultant David Carleton Shares His Latest Local Business Marketing Strategy
Crisis Management Video Marketing Strategy For Smart Businesses
 
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If your business is in a crisis management situation, here's the smart strategy to protect your brand, inform your customers and side-step the mainstream media. Your businesses should be prepared to start relying on video for crisis management situations. Video is a powerful tool for sales and marketing, but it can also help you get your message out during a crisis situation in a way that a written statement never could. Plus, more people are likely to watch your videos than read a long, wordy press release. PRO TIP: When you need to control the message during a crisis, create a video and avoid the media “spin” by getting your message out first and directly to your audience.
Views: 36 Todd Hartley
Media Strategies for Marketing Places in Crisis
 
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Natural disasters, terror attacks, war and negative stereotypes create challenges for marketing places as tourist destinations. In their book, Media Strategies for Marketing Places in Crisis, Dr. Eli Avraham and Eran Ketter, of the Department of Communication at the University of Haifa, analyze tourism marketing campaigns of places around the world and offer strategies for successful marketing. Produced by the Academic Channel. View this and other programs on the Academic Channel- www.actv.haifa.ac.il/programs
Nestle's Maggi in India : The Ban and The Bounce-back
 
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ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Big Pharma #6 - Sales Crisis or Brilliant Plan?!?  (Marketing and Malpractice)
 
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Follow me on Twitter: https://twitter.com/cairon189
Views: 39 Raccooninja
Winning and keeping customers Today - Post Crisis Marketing
 
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http://link.imd.org/home - IMD Business Forum help in Amsterdam in association with Philips, on the the topice: Winning and keeping customers Today - Post Crisis Marketing.
Views: 192 IMD business school
IT Marketing School: Crisis Communications Strategies
 
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How does your IT services company deal with crisis communications? In this training, Ulistic will share ideas on how to best communicate in the time of crisis. Learn more at https://www.ulistic.com
Views: 6 Stuart Crawford
The Trust Crisis: Marketing's Biggest Challenge
 
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A Campaign Original: More so than money, it's trust that's the greatest liquid asset. As levels of trust in the advertising industry run dangerously low, follow Campaign as we lift the lid on why this is happening, and what measures need to be taken to combat the trust crisis. FOR ALL YOUR AGENCY, BRAND & TECH NEWS, SUBSCRIBE TO CAMPAIGN HERE: www.youtube.com/campaignlivetv Follow CampaignTV on Twitter: @CampaignLiveTv Follow Campaign on Twitter: @Campaignmag
Views: 7028 Campaign
The Marketing Crisis
 
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Marketing agencies are in a deep crisis. The move to digital marketing and advertisement is proving to be very hard. Read more in: https://www.linkedin.com/pulse/pg-cant-spend-140m-online-effectively-who-can-oren-boiman?published=t Download the app for iPhone: http://bit.ly/RzXtcp Download the app for Android: http://bit.ly/On2nGz Use Magisto on the Web: https://www.magisto.com Follow us on Twitter: http://twitter.com/magisto Like us on Facebook: http://facebook.com/magisto Follow us on Instagram: @magistoapp
Views: 148 Magisto
Bruce Tukel on MSNBC: Marketing crisis management for United Airlines
 
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Bruce Turkel on MSNBC: Marketing crisis management for United Airlines
Views: 3672 Bruce Turkel
25. SWOT Analysis in Marketing / Management by Prof Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have discussed the concept of SWOT Analysis. SWOT analysis is a very popular tool in the strategic planning. It can be carried out for any company, product, place, industry, or person. It is quite helpful for any decision-making situation, pre-crisis planning and preventive crisis management. Can you do a SWOT Analysis for a company or yourself? Think about….Thanks ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 18936 Marketing by Vijay
Crisis Management and Leadership Training:8.Teams-Sales, Marketing & Communications
 
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http://crisismanagement.tony-ridley.com Crisis Management and Leadership Training:8.Crisis Management Teams-Sales, Marketing & Communications by Tony Ridley is an introductory tutorial on crisis team management roles and responsibilities for sales, marketing and communications. http://youtu.be/AfVqQeAC7X8
Views: 636 Tony Ridley
Crisis Communication: How To Prepare Your Organization For A Crisis | GRIT Marketing Group
 
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Today you're going to learn about Crisis Communication and how to prepare your organization for a crisis. Learn about the crisis life cycle, elements of a Crisis Communication Plan, and social media during a crisis. Presented by Natonia Samchuck, Public Relations Director of GRIT Marketing Group. GRIT is a full-service marketing, design and communications agency founded in 2008. From branding and public relations to marketing, advertising and everything in-between, we do it all. Why? Because we’re passionate about what we do, and we’ve been told we’re good at it. We go above and beyond for our clients. Connect with us online here: Facebook: https://www.facebook.com/CreateGRIT/ LinkedIn: https://www.linkedin.com/company/grit-marketing-group/ Instagram: https://www.instagram.com/gritmarketinggroup/ Twitter: https://twitter.com/CreateGRIT Website: https://creategrit.com/ Sign Up for the “Nitty-Gritty” Newsletter: https://creategrit.com/newsletter-signup/
[InsideBiz] Reverse marketing, turning crisis into opportunity
 
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Reverse marketing, turning crisis into opportunity / 저성장 시대의 고성장 비결, 역발상 경영 Along with the continuing slow growth and economic downturn, industrial structure has faced a lot of changes and market demand has decreased as well. Also, we've seen a slowdown in the rate of export increase, which has been leading the domestic economy. Therefore, increasing number of companies who have faced sluggish exports have focused on reverse marketing, a strategy to turn crisis into opportunity. They aim to boost innovation and strengthen competitiveness in exports by promoting reverse marketing strategies. On Smart Korea, we have an in-depth analysis on the rise of reverse marketing strategies by taking a look at the laver snacks which have gained popularity overseas and snowplow that can be used all year around. 저성장과 경기 침체로 인해 산업 구조가 변하고 시장 수요가 줄어들고 있다. 특히 우리 경제를 이끌던 수출 성장세도 둔화되고 있는 상황! 이 위기를 기회로 삼아 적극적으로 활용하는 역발상 기업들이 주목받고 있다. 새로운 발상과 마케팅 전략으로 혁신을 이루고 수출 경쟁력을 확보하는 것이다. 고정관념을 깬 차별화 제품인 김스낵, 편견을 넘어 신시장을 개척한 사계절 제설기까지 기업의 다양한 역발상 경영을 살펴본다. Visit ‘Arirang Issue’ Official Pages Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld
Views: 125 ARIRANG ISSUE
Digital Marketing for Big Brands Plus Crisis Management Using Social Media
 
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http://www.digitalmarket.asia Vipul Chavla, CMO of Yum! Brands Asia talks to us about how digital has impacted his business for better AND worse by recounting how KFC Malaysia tackled a potential PR disaster when a rogue video taken by two employees went viral.
Views: 351 DigitalMarketAsia
Business Strategy: Contingency Planning
 
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The concept of Contingency Planning is introduced in this 10 minute revision video.
Views: 32585 tutor2u
Marketing communications and crisis management. Interview with De Pelsmacker.
 
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Visit our website: http://www.emscom.usi.ch/emscom and Download our brochure here: http://www.emscom.usi.ch/sites/www.emscom.usi.ch/files/media/emscom-brochure-web.pdf #EMScomIntelligence In this video interview Patrick De Pelsmacker, Professor of Marketing at the University of Antwerp, in Belgium, illustrates the relationship between marketing communication and crisis communication and explains what crisis communication professionals can learn from their marketing communication colleagues. Interview taken in November 2014
Views: 259 EMScom USI
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? STACK ‘EM HIGH... Founder Jack Cohen’s aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people – selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself? THE PERFECT STORM: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was “the perfect storm”. Tesco had a fight-back plan, but was it enough? TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 2795 TVChoiceFilms
Crisis Marketing and Toyota: From Hell to Well (The Sequel)
 
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Crisis Marketing - From Hell to Well by Adelina Popescu and Sabin Dragoman University of Utrecht - Venture Marketing 2010 The Vodcast analysis the way Toyota managed the crisis, by looking at its action in the light of the relevant business literature. Comparison with past and present cases is present, together with interviews with 2 store managers in Utrecht, the Netherlands.
Views: 1042 radi0gagaga
PR Social Media Crisis Management Strategies: Top 7 Online Crisis Management Tactics
 
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See http://sparkah.com/social-media-crisis-management-pr/ for strategies on how to avert and stop social media crisis. The media travels so fast now that you must be able to predict and anticipate pr nightmares.
Papa John's Crisis Communications Case Study: Public Relations & Marketing Failures
 
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Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, " " Crisis communication expert Gerard Braud presents The BraudCast -- a YouTube show providing crisis communication examples, crisis communication case studies, and how-to tips for crisis communication plans to help businesses navigate communicating effectively during a crisis. Videos include expert media training tips, spokesperson training tips, social media strategies, and communication skills to help you manage crisis communication with live broadcasting, media interviews, customer communication, and reputation management. Make sure to subscribe to the BraudCast YouTube Channel to contribute to our weekly discussions. Your answers may be featured in our next video! http://www.youtube.com/c/TheBraudCast-GerardBraud CONNECT: https://twitter.com/gbraud https://www.facebook.com/BraudCommunications https://plus.google.com/+GerardBraud/posts https://vimeo.com/gerardbaud https://www.linkedin.com/in/gerardbraud VISIT OUR SITE: http://braudcommunications.com
Views: 132 The BraudCast
5 Ways to Improve Your Marketing in 2018 | Tom Ferry CAR Expo Keynote - Part 4
 
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Real estate's #1 coach speaks about 5 methods that you can include into your marketing strategy to boost success for the next year. Recorded at the California Realtor Expo in San Diego, CA. ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2iOLGxJ Get a FREE copy of my new book: http://bit.ly/2jevenn Tom Ferry Coaching: http://bit.ly/2ApGZ47 Tom Ferry Events: http://bit.ly/2Av6TB6 Join Tom's VIP List: http://bit.ly/2BysfNB ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Just a Moment for Marketing: A Midlife Corporate Crisis
 
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Linda observes: Companies go through midlife crises, too.
Views: 6 Linda Popky
Top 10 Greatest Business Movies
 
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When the corporate world meets the camera, it is sometimes a very, very big deal! Join http://www.WatchMojo.com as we count down our picks for the top 10 business movies. Check us out at http://www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and http://www.Facebook.com/WatchMojo Special thanks to our users Mangesh Khapre, Michael J. Gillespie, empirecreations and arimazzie for submitting the idea on our Suggestions Page at WatchMojo.com/suggest If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :) We have T-Shirts! Be sure to check out http://www.WatchMojo.com/store for more info.
Views: 824274 WatchMojo.com
ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans
 
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ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans Record high unemployment in the EU has forced some of the larger consumer goods companies to shift marketing strategies. They target poverty-stricken Europeans' demand for cheaper goods in the midst of an economic crisis. Unilever -- the third-largest consumer goods company in the world, which manufactures hundreds of brands like Aviance, Ben & Jerry's, Dove and Lipton -- will be doing just that. Jan Zijderveld, head of Unilever's European division, said in an interview with Financial Times Deutschland that "poverty is returning to Europe." He speculates that sales can be increased by providing smaller and cheaper branded products. With changing economic conditions, shopping habits change as well: "If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld said. Unilever has already begun altering its branding to adapt to the challenge of low growth in the developed world. In Spain, it introduced Surf detergent in packages for only five washes; in Greece, it is marketing mashed potatoes in smaller packages for a lower price. It has also created lower-cost brands for products like tea and olive oil. The company previously implemented low-cost branding strategies in developing countries such as Indonesia, where it sells individual packets of shampoo for a few cents each. But Zijderveld says that they have forgotten similar types of selling options in Europe because they were not used in the years prior to the economic crisis. Univeler's quarterly results last month bemoaned "sluggish growth" and "fragile consumer confidence" in developed countries. Zijderveld believes that lower-cost brands must be matched with Apple-like service in order to increase profits. "In an Apple store, everyone thinks: Wow, what an experience. ... Why can't we sell food like Apple sells devices? Why are there no genius consultants for chicken?" Record unemployment since adoption of Euro Univeler's move to adapt strategies for underdeveloped countries to EU markets is grounded in Europe's grim new reality. Unemployment is on the rise in the EU as consumer purchasing power declines -- the Eurozone's unemployment rate hit a record high this summer. The EU's ministry for statistics, Eurostat, reported that 17.8 million people were out of work in the Eurozone in June: The highest level since the Euro was adopted as the EU's currency in 1999. And according to new French Labor Ministry figures released on Monday, more than three million people were unemployed in the country in July, the highest levels in more than 13 years. Spain's unemployment rate reached a record high of nearly 25 percent in the second quarter of 2012. Greece's trails close behind, with a 23 percent unemployment rate reported in May. This data "bodes ill for consumer spending and growth prospects," chief European economist at IHS Global Insight Howard Archer told CBC. A downward trend in consumer spending has been observed since the middle of 2011, VisaEurope reported. Underlining this economic misery is an ongoing program of budget cuts and austerity, which EU nations are adopting in an attempt to pay down their debts. Eurozone citizens have witnessed cuts in salaries, healthcare systems, state financial support and public spending, which has led to an overall decrease in their discretionary income. The cuts are proving deeply unpopular all over the EU, leading to mass protests, violence and strikes. The more unpopular austerity measures in Greece included a new property tax and the suspension of 30,000 civil servants on partial pay. In Spain, thousands of people regularly protest in the streets against austerity, with young people encamping in tent cities and general strikes being held against planned budget cuts. Tags: CapitalWatch 2012 poverty record unemployment sales marketing strategies target poor cheaper goods consumer global co2 population power news politics children poverty economy Europe austerity debt Greece Spain Italy Goldman sachs fraud deal money bank banking loan mortgage gold silver oil gas fuel currency euro people tax run country nation withdraw billion devalue banker bailout recession depression jobs employment Greek collapse bills cash trends trendy financial Gerald celeste Alex jones nwo new world order Zion Zionist illuminati stock market shares Obama JPMorgan Economic meltdown breadline WYNKnews MetatronGodsword
Views: 795 ThEconomyy
The Real Estate Social Media Strategy for Maximum Reach and Engagement | #TomFerryShow
 
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In this episode of the #TomFerryShow, I’m tackling one of the most asked questions I hear: What should I be doing on social media? I’ll share with you my strategies to: - Stand out in a crowded space (Hint: #stopworthy) - Get ranked higher by the algorithms to ensure your content is seen - Schedule your posts for maximum impact I'll also share The Ideal Weekly Social Media Schedule and reveal the Cardinal Sin of Social Media you simply must avoid! Learn More: http://bit.ly/2Fxxi7q ------------ The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents! I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2G1mUS9 Get a FREE copy of my new book: http://bit.ly/2G5TJO8 Tom Ferry Coaching: http://bit.ly/2G5TJO8 Tom Ferry Events: http://bit.ly/2FltZ3a Join Tom's VIP List: http://bit.ly/2oRxrrI ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 187098 Columbia Business School
IAB Targets Online Marketing's 'Creative Crisis'
 
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NEW YORK (YouTube.com/AdAge) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done.
Views: 444 AdAge
Profitability on Stop My Crisis
 
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Check out my Stop My Crisis Episode with Vivian Gaspar. http://stopmycrisis.com -- all about the five step profit formula and how to increase profits through effective marketing. It is filled with the key profitability accelerators. http://10kbusinessbreakthrough.com to get all of the marketing strategies discussed.
Chipotle Marketing Plan
 
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By Allison Rogers and Sarah Vindigni
Views: 114 Sarah Vindigni
5 Steps to Influence Marketing for Telecom Industry
 
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Here's some practical tips for creating and implementing an Influence Marketing strategy for the telecommunications industry.
Views: 609 Sensei Marketing
Digital Marketing - multichannel estate agents crisis.  Future trends marketing keynote
 
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Future of marketing -- Impact of multichannel marketing on customer behavior. Why old selling patterns are driving customers away. How to alienate consumers rapidly. How to engage customers with your products and services. Lessons from online property aggregator sites and virtual real estate marketing. Future of mobile search, location sensitive marketing, and importance of video in selling. Why 1 in 6 of all Estate Agents lost their jobs last year in Australia. What is the future of real estate agents? How to promote your property, and sell your own home online. Easy ways to get customers to view your property and make a great offer to buy. Impact of Google Maps and other location-based Apps on marketing. Growth of mobile search requests. Lessons for marketing directors and retail executives. Patrick Dixon, conference keynote speaker on future of marketing, multichannel marketing and related trends.
GW's Master's in Strategic Public Relations
 
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The master's degree program in Strategic Public Relations delivers a comprehensive strategic public relations education that reflects this challenging and dynamic profession. You'll master core public relations skills and the practical application of strategic thinking, including media relations, public opinion, strategic marketing, speechwriting, crisis management, lobbying, strategic communications, and consumer behavior.
Views: 1625 discovergw
The NHS Recruitment Marketing Crisis
 
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Hello! Today I’m discussing a topic which is becoming increasingly close to my heart – NHS recruitment, particularly – mental health recruitment. You see, about 9 months ago I started working with DPT – The Devon Partnership Trust: https://www.dpt.nhs.uk/ who run the mental health services (on behalf of the marketing agency I work with – Optix Solutions – https://www.optixsolutions.co.uk/ check them both out) on a marketing recruitment strategy to get more doctors and nurses working down here. Unsurprisingly, like all NHS organisations, DPT need more candidates for their roles. The news does little to help. Almost weekly there’s some catastrophic headline about the NHS in crisis in one form or another – and the negative publicity is certainly not helping people look at a career in the industry. Whilst I was working on the recruitment strategy with DPT, I came across fragments of previous marketing recruitment campaigns that had been run previously by other NHS trusts. All in all though (and after many months thinking about it) I realised – the information about these recruitment campaigns – good, bad and otherwise –isn’t being shared. Even the people that centralise this – NHS Employers only have a very limited amount of information on their website for NHS trusts to use to organise and run their own campaigns. So, if one trust runs a recruitment campaign and it fails (for whatever reason) there are always lessons that can be learnt from that. But without sharing that information it means that another NHS trust could be doomed to repeat the same mistakes. Likewise, if a trust does something incredible and innovative which succeeds in recruiting the staff they need then it deserves to be shared so others can learn from it. All in all, sharing this information on best recruitment practices, in my mind at least, could do so much good for the NHS at large, by reducing the money and time that is spent by different NHS trusts all doing the same thing. At this stage, I don’t know what to do about this. The goal is that this information needs to be shared, but how to go about it - I’m not sure. It’s something which I’ve been churning over in my mind for the last 6 months and it still hasn’t gone away, so I know I need to try and find a solution - if it would help things. I’ve also had a number of friends and family experience their own mental health problems and DPT has been there for them. The world of marketing for NHS recruitment is a damn important one if there is a way I can help mental health services then I’m going to try. If you’re able to help – with any ideas, information, recommendations of people I could speak to, or anything else you think might help this then please get in touch. Add a comment below, or email me at [email protected] Thanks.
Views: 76 Dan White
10 argumentos para hacer comunicación y marketing en crisis
 
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Hay que seguir haciendo comunicación y marketing en tiempos de crisis. Los 10+1 argumentos de peso lo da el presidente de DIRCOM (y director de comunicación de Unión Fenosa), José Manuel Velasco, en el megaevento del marketing español, ESIC Hoy es Marketing. No se pierda esta compacta charla magistral que recibió enormes aplausos en IFEMA Madrid de solo 7 minutos, por nada!
Views: 11657 MarketingDirecto
Winning Marketing Strategies in Turbulent Times
 
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Unrelenting budget and revenue pressures are forcing CMOs to work harder than ever to maximize their marketing strategies. Aprimo CMO Lisa Arthur offers her recommendations on effective ways for marketers to succeed in a challenging environment. Please sign-up for our FREE eNewletter and get CRM insight delivered right to your inbox. http://www.1to1media.com/registeryoutube.aspx
Views: 418 1to1 Media
SLMA Radio - Crisis Communications Flight or Fight plan with Linda Zimmer
 
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Transcript here of this show with Linda Zimmer of MarcomInteractive Susan Finch: Hello! This is Susan Finch and today I'm with Sales Lead Management Association Radio, the SLMARadio.com and today we are talking with Linda Zimmer, who is a communications expert who has traveled the world teaching and coaching and helping people do it better as far as their crisis communication plans and marketing plans, their strategies on a better way to reach their audience. She and I have known each other for about twenty years and I'm so excited to have her here. We're also joined by a friend of mine, David Leopold, who is another social media expert and I enjoy David and his interviews and some of the questions he comes up with. I thought the three of us could have a wonderful conversation today and learn some things from Linda about crisis communication plans. With that Linda, I want to welcome you! Linda Zimmer: Thank you! It's delightful to be here. Susan: We're just glad to have you and David, happy to have you too this morning. Thank you for joining us. David Leopold: I always look forward to challenges Susan and you challenge me so I said, "Let's go for it." I love challenges! Susan: Oh thanks. Linda, I'm wondering if you can give us a brief background in your experience in this field and then cover the basic terminology of crisis communication before we dive into it. Linda: Sure. Probably the first challenge I had as a young strategist as far as crisis communication was in the days before the world wide web and that was a products company whose dog chews were breaking up and causing choking in dogs and they had no idea that this crisis was even going on because it was happening then in the invisible world of list serves and email lists. They only found out about it when pet stores started pulling the product off the shelves and sending it back and refusing deliveries and so this hit them truly, truly coming out of nowhere as far as they were concerned and so we put together a strategy to engage with the unhappy customers and the vendors in resolving this issue. From there I sort of became this person who knew about these invisible worlds where crisis do tend to develop and in fact a recent study was done that the epicenter today of where communication crisis often happens is on Twitter. I sort of run the gamut from real life to virtual crises so that's a little bit of the background. As far as the terminology, I don't know that there's any special terminology except maybe for the word 'crisis communication' in and of itself. A crisis can be anything from a natural disaster obviously to some of the really horrendous things we've seen like shootings, things that you have no control over, but it can also be an employee going out there on Facebook and saying something that is perhaps really disastrous to your company and so crisis really in my book is any kind of communication that requires immediate and sustained management. Susan: No, I think that's a good definition because a lot of people only think tragedies, the company CEO gets hit by a car or something or is caught on the news doing something lewd with somebody, it isn't just that. Linda: Right and most of the time the crises are completely out of your control. We just look at Target. While it can be argued that it possibly was within their control, it's usually something that blindsides you. It's something that you didn't prepare for. It's one of those black swans that just sort of come out of nowhere and you have not prepared for it. David: Does crisis imply by its very nature that we must be reactive to the situation instead of maybe being proactive to prevent, certain things happen that we absolutely have not control over, but it's amazing to me that the very first story that you shared Linda was one where a company's product was being challenged and they really didn't know their product was being challenged. That is crazy that they didn't have follow up marketing strategies in place that made sure the customers were satisfied with their product, but for a customer to tell you and it sounds like it was a pretty big crisis. That's just amazing to me.
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Recorded with http://screencast-o-matic.com
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Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of capitalism. About the book: https://www.amazon.com/gp/product/1608468909/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1608468909&linkCode=as2&tag=tra0c7-20&linkId=d809b5e02d8ef952a19818c4ef0e7ab6 She first became known internationally for her book No Logo (1999); The Take (2004), a documentary film about Argentina’s occupied factories, written by Klein and directed by her husband Avi Lewis; and significantly for The Shock Doctrine (2007), a critical analysis of the history of neoliberal economics that was adapted into a six-minute companion film by Alfonso and Jonás Cuarón, as well as a feature-length documentary by Michael Winterbottom. Klein contributes to The Nation, In These Times, The Globe and Mail, This Magazine, Harper's Magazine, and The Guardian, and is a senior contributor for The Intercept.[65] She is a former Miliband Fellow and lectured at the London School of Economics on the anti-globalization movement.[66] In 2004, Klein endorsed Hugo Chavez in Venezuelan presidential election.[67] Klein ranked 11th in an internet poll of the top global intellectuals of 2005, a list of the world's top 100 public intellectuals compiled by the Prospect magazine in conjunction with Foreign Policy magazine. In May 2011, Klein received an honorary degree from Saint Thomas University. On October 6, 2011, she visited Occupy Wall Street and gave a speech declaring the protest movement "the most important thing in the world". On November 10, 2011, she participated in a panel discussion about the future of Occupy Wall Street with four other panelists, including Michael Moore, William Greider, and Rinku Sen, in which she stressed the crucial nature of the evolving movement. https://en.wikipedia.org/wiki/Naomi_Klein Image By Gage Skidmore from Peoria, AZ, United States of America (Donald Trump) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
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