Seminar of Ayşegül Özsomer
Views: 322 Koç University
San Diego Local Business Marketing Consultant - Local Business Marketing Strategy http://LocalBusinessMarketingSuccess.com - What is Crisis Marketing and How Can You Avoid it in Your Business? Free Report - "9 Steps to Local Business Marketing Success" Download your copy today. Drive more traffic, generate more leads and increase sales. http://www.youtube.com/watch?v=pKMr1yrWF7s San Diego Local Business Marketing Consultant David Carleton Shares His Latest Local Business Marketing Strategy
Views: 184 Local Business Marketing Success
A timeless example of how best to handle a Social Media Crisis. You can read the full case study here: http://sos.marketing/a-timeless-social-media-crisis-plan-dominos-pizza/
If your business is in a crisis management situation, here's the smart strategy to protect your brand, inform your customers and side-step the mainstream media. Your businesses should be prepared to start relying on video for crisis management situations. Video is a powerful tool for sales and marketing, but it can also help you get your message out during a crisis situation in a way that a written statement never could. Plus, more people are likely to watch your videos than read a long, wordy press release. PRO TIP: When you need to control the message during a crisis, create a video and avoid the media “spin” by getting your message out first and directly to your audience.
Views: 37 Todd Hartley
ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans Record high unemployment in the EU has forced some of the larger consumer goods companies to shift marketing strategies. They target poverty-stricken Europeans' demand for cheaper goods in the midst of an economic crisis. Unilever -- the third-largest consumer goods company in the world, which manufactures hundreds of brands like Aviance, Ben & Jerry's, Dove and Lipton -- will be doing just that. Jan Zijderveld, head of Unilever's European division, said in an interview with Financial Times Deutschland that "poverty is returning to Europe." He speculates that sales can be increased by providing smaller and cheaper branded products. With changing economic conditions, shopping habits change as well: "If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld said. Unilever has already begun altering its branding to adapt to the challenge of low growth in the developed world. In Spain, it introduced Surf detergent in packages for only five washes; in Greece, it is marketing mashed potatoes in smaller packages for a lower price. It has also created lower-cost brands for products like tea and olive oil. The company previously implemented low-cost branding strategies in developing countries such as Indonesia, where it sells individual packets of shampoo for a few cents each. But Zijderveld says that they have forgotten similar types of selling options in Europe because they were not used in the years prior to the economic crisis. Univeler's quarterly results last month bemoaned "sluggish growth" and "fragile consumer confidence" in developed countries. Zijderveld believes that lower-cost brands must be matched with Apple-like service in order to increase profits. "In an Apple store, everyone thinks: Wow, what an experience. ... Why can't we sell food like Apple sells devices? Why are there no genius consultants for chicken?" Record unemployment since adoption of Euro Univeler's move to adapt strategies for underdeveloped countries to EU markets is grounded in Europe's grim new reality. Unemployment is on the rise in the EU as consumer purchasing power declines -- the Eurozone's unemployment rate hit a record high this summer. The EU's ministry for statistics, Eurostat, reported that 17.8 million people were out of work in the Eurozone in June: The highest level since the Euro was adopted as the EU's currency in 1999. And according to new French Labor Ministry figures released on Monday, more than three million people were unemployed in the country in July, the highest levels in more than 13 years. Spain's unemployment rate reached a record high of nearly 25 percent in the second quarter of 2012. Greece's trails close behind, with a 23 percent unemployment rate reported in May. This data "bodes ill for consumer spending and growth prospects," chief European economist at IHS Global Insight Howard Archer told CBC. A downward trend in consumer spending has been observed since the middle of 2011, VisaEurope reported. Underlining this economic misery is an ongoing program of budget cuts and austerity, which EU nations are adopting in an attempt to pay down their debts. Eurozone citizens have witnessed cuts in salaries, healthcare systems, state financial support and public spending, which has led to an overall decrease in their discretionary income. The cuts are proving deeply unpopular all over the EU, leading to mass protests, violence and strikes. The more unpopular austerity measures in Greece included a new property tax and the suspension of 30,000 civil servants on partial pay. In Spain, thousands of people regularly protest in the streets against austerity, with young people encamping in tent cities and general strikes being held against planned budget cuts. Tags: CapitalWatch 2012 poverty record unemployment sales marketing strategies target poor cheaper goods consumer global co2 population power news politics children poverty economy Europe austerity debt Greece Spain Italy Goldman sachs fraud deal money bank banking loan mortgage gold silver oil gas fuel currency euro people tax run country nation withdraw billion devalue banker bailout recession depression jobs employment Greek collapse bills cash trends trendy financial Gerald celeste Alex jones nwo new world order Zion Zionist illuminati stock market shares Obama JPMorgan Economic meltdown breadline WYNKnews MetatronGodsword
Views: 799 ThEconomyy
Natural disasters, terror attacks, war and negative stereotypes create challenges for marketing places as tourist destinations. In their book, Media Strategies for Marketing Places in Crisis, Dr. Eli Avraham and Eran Ketter, of the Department of Communication at the University of Haifa, analyze tourism marketing campaigns of places around the world and offer strategies for successful marketing. Produced by the Academic Channel. View this and other programs on the Academic Channel- www.actv.haifa.ac.il/programs
Views: 316 אוניברסיטת חיפה - University of Haifa
Social media strategies and business marketing are going to need to change a lot in 2019 and onward. The organic reach on Facebook, Linkedin and Instagram is changing rapidly and anyone who is playing in the middle is going to be put out of business if they do not adjust their strategies when the market crashes. — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 76177 GaryVee
Struggling with your marketing? Can’t find enough customers? Seth Godin and Marie Forleo talk about his new book, “This Is Marketing”, and discuss how marketing compassionately is the key to a successful business and making a difference in the world. Seth drops one brilliant idea after another and his “counterintuitive” marketing strategies will make you rethink the way you approach your work and the people you share it with. C'mon over to https://www.marieforleo.com/2018/11/seth-godin-marketing/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in marketing, check out our YouTube playlist on building a meaningful business here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 63079 Marie Forleo
ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Views: 24220 Case Development Initiative USMS
http://link.imd.org/home - IMD Business Forum help in Amsterdam in association with Philips, on the the topice: Winning and keeping customers Today - Post Crisis Marketing.
Views: 196 IMD business school
A Campaign Original: More so than money, it's trust that's the greatest liquid asset. As levels of trust in the advertising industry run dangerously low, follow Campaign as we lift the lid on why this is happening, and what measures need to be taken to combat the trust crisis. FOR ALL YOUR AGENCY, BRAND & TECH NEWS, SUBSCRIBE TO CAMPAIGN HERE: www.youtube.com/campaignlivetv Follow CampaignTV on Twitter: @CampaignLiveTv Follow Campaign on Twitter: @Campaignmag
Views: 7072 Campaign
Today you're going to learn about Crisis Communication and how to prepare your organization for a crisis. Learn about the crisis life cycle, elements of a Crisis Communication Plan, and social media during a crisis. Presented by Natonia Samchuck, Public Relations Director of GRIT Marketing Group. GRIT is a full-service marketing, design and communications agency founded in 2008. From branding and public relations to marketing, advertising and everything in-between, we do it all. Why? Because we’re passionate about what we do, and we’ve been told we’re good at it. We go above and beyond for our clients. Connect with us online here: Facebook: https://www.facebook.com/CreateGRIT/ LinkedIn: https://www.linkedin.com/company/grit-marketing-group/ Instagram: https://www.instagram.com/gritmarketinggroup/ Twitter: https://twitter.com/CreateGRIT Website: https://creategrit.com/ Sign Up for the “Nitty-Gritty” Newsletter: https://creategrit.com/newsletter-signup/
Views: 10 Grit Marketing Group
In this episode of the #TomFerryShow, I’m tackling one of the most asked questions I hear: What should I be doing on social media? I’ll share with you my strategies to: - Stand out in a crowded space (Hint: #stopworthy) - Get ranked higher by the algorithms to ensure your content is seen - Schedule your posts for maximum impact I'll also share The Ideal Weekly Social Media Schedule and reveal the Cardinal Sin of Social Media you simply must avoid! Learn More: http://bit.ly/2Fxxi7q ------------ The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents! I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2G1mUS9 Get a FREE copy of my new book: http://bit.ly/2G5TJO8 Tom Ferry Coaching: http://bit.ly/2G5TJO8 Tom Ferry Events: http://bit.ly/2FltZ3a Join Tom's VIP List: http://bit.ly/2oRxrrI ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Views: 94457 Tom Ferry International
How does your IT services company deal with crisis communications? In this training, Ulistic will share ideas on how to best communicate in the time of crisis. Learn more at https://www.ulistic.com
Views: 6 Stuart Crawford
https://www.linkedin.com/in/tonyridley/ Crisis Management and Leadership Training:8.Crisis Management Teams-Sales, Marketing & Communications by Tony Ridley is an introductory tutorial on crisis team management roles and responsibilities for sales, marketing and communications.
Views: 639 Tony Ridley
Reverse marketing, turning crisis into opportunity / 저성장 시대의 고성장 비결, 역발상 경영 Along with the continuing slow growth and economic downturn, industrial structure has faced a lot of changes and market demand has decreased as well. Also, we've seen a slowdown in the rate of export increase, which has been leading the domestic economy. Therefore, increasing number of companies who have faced sluggish exports have focused on reverse marketing, a strategy to turn crisis into opportunity. They aim to boost innovation and strengthen competitiveness in exports by promoting reverse marketing strategies. On Smart Korea, we have an in-depth analysis on the rise of reverse marketing strategies by taking a look at the laver snacks which have gained popularity overseas and snowplow that can be used all year around. 저성장과 경기 침체로 인해 산업 구조가 변하고 시장 수요가 줄어들고 있다. 특히 우리 경제를 이끌던 수출 성장세도 둔화되고 있는 상황! 이 위기를 기회로 삼아 적극적으로 활용하는 역발상 기업들이 주목받고 있다. 새로운 발상과 마케팅 전략으로 혁신을 이루고 수출 경쟁력을 확보하는 것이다. 고정관념을 깬 차별화 제품인 김스낵, 편견을 넘어 신시장을 개척한 사계절 제설기까지 기업의 다양한 역발상 경영을 살펴본다. Visit ‘Arirang Issue’ Official Pages Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld
Views: 125 ARIRANG ISSUE
Marketing agencies are in a deep crisis. The move to digital marketing and advertisement is proving to be very hard. Read more in: https://www.linkedin.com/pulse/pg-cant-spend-140m-online-effectively-who-can-oren-boiman?published=t Download the app for iPhone: http://bit.ly/RzXtcp Download the app for Android: http://bit.ly/On2nGz Use Magisto on the Web: https://www.magisto.com Follow us on Twitter: http://twitter.com/magisto Like us on Facebook: http://facebook.com/magisto Follow us on Instagram: @magistoapp
Views: 152 Magisto
Crisis Marketing - From Hell to Well by Adelina Popescu and Sabin Dragoman University of Utrecht - Venture Marketing 2010 The Vodcast analysis the way Toyota managed the crisis, by looking at its action in the light of the relevant business literature. Comparison with past and present cases is present, together with interviews with 2 store managers in Utrecht, the Netherlands.
Views: 1047 radi0gagaga
Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, " " Crisis communication expert Gerard Braud presents The BraudCast -- a YouTube show providing crisis communication examples, crisis communication case studies, and how-to tips for crisis communication plans to help businesses navigate communicating effectively during a crisis. Videos include expert media training tips, spokesperson training tips, social media strategies, and communication skills to help you manage crisis communication with live broadcasting, media interviews, customer communication, and reputation management. Make sure to subscribe to the BraudCast YouTube Channel to contribute to our weekly discussions. Your answers may be featured in our next video! http://www.youtube.com/c/TheBraudCast-GerardBraud CONNECT: https://twitter.com/gbraud https://www.facebook.com/BraudCommunications https://plus.google.com/+GerardBraud/posts https://vimeo.com/gerardbaud https://www.linkedin.com/in/gerardbraud VISIT OUR SITE: http://braudcommunications.com
Views: 164 The BraudCast
An in-depth discussion of marketing strategy by Professor Myles Bassell. ** Note: I mention 2 cars that had significant quality control issues, but the Ford Pinto is the car that would blow up on impact.
Views: 3750 Professor Bassell
Bruce Turkel on MSNBC: Marketing crisis management for United Airlines
Views: 3689 Bruce Turkel
Aggressive marketing by Purdue Pharma and others in the 1990s, as well as an increased appetite for medicating pain by both patients and doctors, led to a prescription drug crisis that spiraled out of control.
Views: 4247 New York Magazine
See http://sparkah.com/social-media-crisis-management-pr/ for strategies on how to avert and stop social media crisis. The media travels so fast now that you must be able to predict and anticipate pr nightmares.
8 Key Lessons to Learn from the United Airlines Crisis 69-Year-Old Doctor was dragged from a United Airlines flight on Sunday, April 9, 2017 after refusing to give up his seat on an airplane that was said to have been overbooked. The video clip went viral capturing the attention of millions across the internet. -------------------------------------------------- If you are a business owner and want to ensure you are taking into consideration all parties that should be addressed in the case of a crisis, grab a copy of our FREE Whitepaper, 8 Key Audiences to Address in a Crisis to ensure your company is prepared when a crisis strikes. FREE Whitepaper: http://bit.ly/FREEWhitepaper8KeyAudiencestoAddressinaCrisis Here at Elevate Writing & Consulting Services, we advise all of our clients to expect crises to happen before they start and develop a strategic plan to have as a go-to for those “just in case” moments. We like to think of it as a “Life Insurance Plan” that can actually save your company from being defeated by public shame. Should you be interested in learning more about how to Develop an Effective Crisis Communications Plan for your business, feel free to reach out to us here. We normally ask that you allow 1-2 business days for us to get back with you. However, due to the volume of recent inquiries, we ask for 5-7 business days. Let’s Chat + Set Up Your Complimentary Consultation to Create an Effective Crisis Communications Plan Fill Out This Intake Form Here: http://bit.ly/EffectiveCrisisCommunicationsPlanIntakeForm -------------------------------------------------- Feel free to stay connected to us on Twitter: http://bit.ly/ElevateWritingConsultingTwitter Facebook: http://bit.ly/ElevateWritingConsultingFacebook Read the full article here: http://bit.ly/UnitedAirlinesFiascoTeaches8Lessons -------------------------------------------------- Royalty Free Music Courtesy of Incompetech: http://bit.ly/RoyaltyFreeMusicIncompetech Elevate Writing & Consulting Services is an elite writing and consulting service that has been providing individuals, businesses, and organizations with innovative marketing strategies to help take their brands to the next dimension for over a decade now. We have worked with professionals in Fortune 100 and 500 organizations advising them on industry standards and showing them how to prepare to meet the demands of the market in the next 3-5 years with 2020 Vision in Mind through proven tools, systems, and strategies. Our portfolio consists of personal and business brand development, strategic marketing sessions, creative writing, career coaching/consultation, strategic marketing, crisis communications and corporate leadership training.
Views: 372 Elevate Writing Consulting
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis. But whether we like it or not, these are today’s crisis realities and successful crisis management depends on your team’s ability to manage these real-time challenges that the digital landscape presents, while simultaneously managing the actual crisis in real-time. So then if these are today’s crisis realities, how can you arm your team with the skills, mindset and tools to make these realities and challenges work for your organization rather than against it? In other words, what is the secret to successful crisis management in this 21st century? This is the topic of Melissa Agnes's TEDx Talk, which she delivered in LA in 2015. Within this 18 minute presentation, Melissa discusses the impacts that the digital landscape have on crisis management and provides THE secret to successful crisis management in this 21st century. About Melissa Agnes: President and co-founder of Agnes + Day Inc., Melissa Agnes has developed an international reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Melissa is an international and sought-after crisis management speaker. Fluent in English and French, Melissa has spoken to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, Oil and Gas Associations, PRSA, CPRS and other national associations, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. Learn more about Melissa Agnes at http://melissaagnes.com Learn more about Melissa's crisis management firm, Agnes + Day at http://agnesday.com Follow Melissa on Twitter: @melissa_agnes This post originally appeared on http://melissaagnes.com
Views: 72834 Melissa Agnes
NEW YORK (YouTube.com/AdAge) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done.
Views: 444 AdAge
Hello! Today I’m discussing a topic which is becoming increasingly close to my heart – NHS recruitment, particularly – mental health recruitment. You see, about 9 months ago I started working with DPT – The Devon Partnership Trust: https://www.dpt.nhs.uk/ who run the mental health services (on behalf of the marketing agency I work with – Optix Solutions – https://www.optixsolutions.co.uk/ check them both out) on a marketing recruitment strategy to get more doctors and nurses working down here. Unsurprisingly, like all NHS organisations, DPT need more candidates for their roles. The news does little to help. Almost weekly there’s some catastrophic headline about the NHS in crisis in one form or another – and the negative publicity is certainly not helping people look at a career in the industry. Whilst I was working on the recruitment strategy with DPT, I came across fragments of previous marketing recruitment campaigns that had been run previously by other NHS trusts. All in all though (and after many months thinking about it) I realised – the information about these recruitment campaigns – good, bad and otherwise –isn’t being shared. Even the people that centralise this – NHS Employers only have a very limited amount of information on their website for NHS trusts to use to organise and run their own campaigns. So, if one trust runs a recruitment campaign and it fails (for whatever reason) there are always lessons that can be learnt from that. But without sharing that information it means that another NHS trust could be doomed to repeat the same mistakes. Likewise, if a trust does something incredible and innovative which succeeds in recruiting the staff they need then it deserves to be shared so others can learn from it. All in all, sharing this information on best recruitment practices, in my mind at least, could do so much good for the NHS at large, by reducing the money and time that is spent by different NHS trusts all doing the same thing. At this stage, I don’t know what to do about this. The goal is that this information needs to be shared, but how to go about it - I’m not sure. It’s something which I’ve been churning over in my mind for the last 6 months and it still hasn’t gone away, so I know I need to try and find a solution - if it would help things. I’ve also had a number of friends and family experience their own mental health problems and DPT has been there for them. The world of marketing for NHS recruitment is a damn important one if there is a way I can help mental health services then I’m going to try. If you’re able to help – with any ideas, information, recommendations of people I could speak to, or anything else you think might help this then please get in touch. Add a comment below, or email me at [email protected] Thanks.
Views: 81 Dan White
Topic: What the Media's Reaction to the Boston Bombings Teaches about Crisis Communications Today Join us for our first FrogDog Marketing Minute, where we off-the-cuff discuss topical issues affecting marketing best practices. In this "edition"--bear with us, it's quick and experimental still!--FrogDog's Leslie Farnsworth and Bobby Jaffe discuss what businesses need to know about crisis communications in light of the media's disastrous reaction to the Boston Marathon bombings and their aftermath.
Views: 608 Leslie Farnsworth
Pharmaceutical companies spend billions of dollars marketing drugs to doctors. We have a few issues with that. Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight
Views: 10453867 LastWeekTonight
Future of marketing -- Impact of multichannel marketing on customer behavior. Why old selling patterns are driving customers away. How to alienate consumers rapidly. How to engage customers with your products and services. Lessons from online property aggregator sites and virtual real estate marketing. Future of mobile search, location sensitive marketing, and importance of video in selling. Why 1 in 6 of all Estate Agents lost their jobs last year in Australia. What is the future of real estate agents? How to promote your property, and sell your own home online. Easy ways to get customers to view your property and make a great offer to buy. Impact of Google Maps and other location-based Apps on marketing. Growth of mobile search requests. Lessons for marketing directors and retail executives. Patrick Dixon, conference keynote speaker on future of marketing, multichannel marketing and related trends.
Real estate's #1 coach speaks about 5 methods that you can include into your marketing strategy to boost success for the next year. Recorded at the California Realtor Expo in San Diego, CA. ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2iOLGxJ Get a FREE copy of my new book: http://bit.ly/2jevenn Tom Ferry Coaching: http://bit.ly/2ApGZ47 Tom Ferry Events: http://bit.ly/2Av6TB6 Join Tom's VIP List: http://bit.ly/2BysfNB ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Views: 17615 Tom Ferry International
Check out my Stop My Crisis Episode with Vivian Gaspar. http://stopmycrisis.com -- all about the five step profit formula and how to increase profits through effective marketing. It is filled with the key profitability accelerators. http://10kbusinessbreakthrough.com to get all of the marketing strategies discussed.
Views: 24 Compass Rose Consulting, LLC
Transcript here of this show with Linda Zimmer of MarcomInteractive Susan Finch: Hello! This is Susan Finch and today I'm with Sales Lead Management Association Radio, the SLMARadio.com and today we are talking with Linda Zimmer, who is a communications expert who has traveled the world teaching and coaching and helping people do it better as far as their crisis communication plans and marketing plans, their strategies on a better way to reach their audience. She and I have known each other for about twenty years and I'm so excited to have her here. We're also joined by a friend of mine, David Leopold, who is another social media expert and I enjoy David and his interviews and some of the questions he comes up with. I thought the three of us could have a wonderful conversation today and learn some things from Linda about crisis communication plans. With that Linda, I want to welcome you! Linda Zimmer: Thank you! It's delightful to be here. Susan: We're just glad to have you and David, happy to have you too this morning. Thank you for joining us. David Leopold: I always look forward to challenges Susan and you challenge me so I said, "Let's go for it." I love challenges! Susan: Oh thanks. Linda, I'm wondering if you can give us a brief background in your experience in this field and then cover the basic terminology of crisis communication before we dive into it. Linda: Sure. Probably the first challenge I had as a young strategist as far as crisis communication was in the days before the world wide web and that was a products company whose dog chews were breaking up and causing choking in dogs and they had no idea that this crisis was even going on because it was happening then in the invisible world of list serves and email lists. They only found out about it when pet stores started pulling the product off the shelves and sending it back and refusing deliveries and so this hit them truly, truly coming out of nowhere as far as they were concerned and so we put together a strategy to engage with the unhappy customers and the vendors in resolving this issue. From there I sort of became this person who knew about these invisible worlds where crisis do tend to develop and in fact a recent study was done that the epicenter today of where communication crisis often happens is on Twitter. I sort of run the gamut from real life to virtual crises so that's a little bit of the background. As far as the terminology, I don't know that there's any special terminology except maybe for the word 'crisis communication' in and of itself. A crisis can be anything from a natural disaster obviously to some of the really horrendous things we've seen like shootings, things that you have no control over, but it can also be an employee going out there on Facebook and saying something that is perhaps really disastrous to your company and so crisis really in my book is any kind of communication that requires immediate and sustained management. Susan: No, I think that's a good definition because a lot of people only think tragedies, the company CEO gets hit by a car or something or is caught on the news doing something lewd with somebody, it isn't just that. Linda: Right and most of the time the crises are completely out of your control. We just look at Target. While it can be argued that it possibly was within their control, it's usually something that blindsides you. It's something that you didn't prepare for. It's one of those black swans that just sort of come out of nowhere and you have not prepared for it. David: Does crisis imply by its very nature that we must be reactive to the situation instead of maybe being proactive to prevent, certain things happen that we absolutely have not control over, but it's amazing to me that the very first story that you shared Linda was one where a company's product was being challenged and they really didn't know their product was being challenged. That is crazy that they didn't have follow up marketing strategies in place that made sure the customers were satisfied with their product, but for a customer to tell you and it sounds like it was a pretty big crisis. That's just amazing to me.
Views: 47 Sales Lead Management Association
· Outline：Brand profile, global strategies, potential corporate crises · Organization： International Trade Institute · Target：Brand development trend analysis · Bullet Points： o Brand profile and features o Marketing position, target audiences and 4P o The main trend and challenges of global market o The crisis of OEM quality o Advantages and disadvantages of license agreement
Views: 1146 Jenglan Lee
http://www.thecasesolutions.com/ This case is about BRAND ISRAEL: MARKETING IN CRISIS Get your BRAND ISRAEL: MARKETING IN CRISIS Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. http://www.thecasesolutions.com/brand-israel-marketing-in-crisis-34191
Views: 54 TheCaseSolutions com
Meet our Digital Marketing Expert at GITEX 2018, In Dubai World Trade Centre at Hall 1 Booth C1-2 One of the biggest problems that startups face is not getting the needed exposure for their business. What you need is an expert Digital Marketing Team that knows how to create a Digital Marketing Strategy for 2019 and what is the Digital Marketing Trends for 2019. So, Are you a Startup or small, medium business person and not getting enough visitors to your website or online store or fewer users on your mobile app? Are you exhausted with the traditional marketing tactics? Want to reach out to a broader market and increase the ROI of your business? We have the right digital marketing team for your business needs. At excellent web world, We have skilled digital marketing experts with knowledge of advance online marketing tactics, seo and social media strategy. which can expand your business to infinite possibilities. Excellent Webworld is going to represent many of its digitizing solutions at GITEX 2018. We can help your business digitize and get enough exposure with your right customers with our digital marketing strategies for 2019. We understand that each company has a unique brand image and our digital marketing models keep that in account while creating activities that resonates your company’s core value. Talk to our Digital Marketing Expert, at GITEX 2018 and get the right Digital Marketing advice. Come and meet us at Gitex Technology Week, DWTC in Dubai. Schedule A Meeting: https://excellentwebworld.com/meet-us-gitex-technology-week-dubai-2018/ Here is the List of Services We Offered: iOS, Android App Development Native & Hybrid App Development React Native, ionic, PhoneGap, Xamarin App Development PHP, Laravel, Cake PHP, Codeigniter Web Development Node Js, AngularJS Development Don’t forget to Subscribe Us, Like, Join, Follow, to Excellent WebWorld on: https://www.linkedin.com/company/excellent-web-world/ https://www.facebook.com/ExcellentWebWorld https://twitter.com/excellentweb #digitalmarketing #marketingtrends #gitex
Views: 385 Excellent WebWorld
Hay que seguir haciendo comunicación y marketing en tiempos de crisis. Los 10+1 argumentos de peso lo da el presidente de DIRCOM (y director de comunicación de Unión Fenosa), José Manuel Velasco, en el megaevento del marketing español, ESIC Hoy es Marketing. No se pierda esta compacta charla magistral que recibió enormes aplausos en IFEMA Madrid de solo 7 minutos, por nada!
Views: 11662 MarketingDirecto
http://www.triadstrategies.com/people/rick-kelly/ http://triadstrategies.typepad.com/triadvocate/2011/05/meet-team-triad-rick-k... http://www.triadstrategies.com/strategic-communications/crisis-communications/ Rick Kelly, Crisis Communications & Strategic Communications Consultant, Public Affairs Specialist, and Media Coach Rick Kelly is Director of Crisis Communications at Triad Strategies, a bipartisan lobbying, public affairs, government relations, strategic communications, and grassroots advocacy consulting firm located in Harrisburg, Philadelphia, and Pittsburgh PA Rick has parlayed his experience in the news media and as a corporate communications manager into a highly successful crisis management and strategic communications consulting practice, which includes national and international clients. He has directed community outreach efforts and is in demand as a media coach and message trainer. ---------------------------------------------------------- Triad strategies is a bipartisan lobbying, public affairs, government relations, strategic communications, and grassroots advocacy consulting firm located in Harrisburg, Philadelphia, and Pittsburgh PA. Developing and Implementing the best consumer, political and business strategies in the core areas of strategic communications, social media, business development, government relations, public affairs, crisis communications and grassroots solutions with an expertise in lobbying, crisis communication planning, public relations, it procurement, and grassroots advocacy and social media promotion. Whether it's the people who buy your product, finance your growth, regulate your industry, join your cause, determine public policy or shape public opinion, your success begins with a relationship. When it comes to relationships, Triad Strategies is here to help, refine, define, organize implement and effectively communicate your message. Triad Strategies: The premiere strategic communications firm for the effective communication, optimization and implementation of your message. For more information on Triad Strategies and how they can help you, visit: http://triadstrategies.com http://facebook.com/triadstrategies http://twitter.com/triadstrategies http://youtube.com/triadstrategies
Views: 1195 TriadStrategies
Beth McDonnell, EVP, chief marketing officer at U.S. Bank, explains how the mobile channel has become its most important marketing platform, before cautioning rampant adoption that outstrips customer needs. This interview is part of our engage series, powered by Syniverse.
Views: 1030 Hot Topics
At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 187894 Columbia Business School
Follow me on Twitter: https://twitter.com/cairon189
Views: 39 Raccooninja
Chris Glazek, author of Esquire article titled 'The Secretive Family Making Billions From The Opioid Crisis' talks about how this billionaire pharmaceutical family is making a fortune off the opioid crisis — and yet their name is plastered on museums and universities all over the world. » Subscribe to NowThis: http://go.nowth.is/News_Subscribe Opioid addiction is plaguing the country, and according to Chris Glazek, one family arguably bears a lot of responsibility for the crisis. Glazek wrote an eye-opening story about the Sacklers, “first family of OxyContin” in Esquire, called ‘The Secretive Family Making Billions From The Opioid Crisis.” “The Sacklers are a billionaire clan with homes scattered across the world in New York City, in London, in the Hamptons,” he explained. “As I write in the piece, they really pulled off three of the great marketing triumphs in the modern era. The first is promoting and selling OxyContin, one of the most successful drugs of all time. The second is promoting and burnishing the Sackler name as these donors to the arts and higher education. And the third is ensuring that so far as the public knows, that these first two have nothing to do with each other.” The Sacklers have made plenty of contributions to the art world, and have wings at the Met, the Lourve, and at the American Museum of Natural History. But they also made millions of dollars in pharmaceutical advertising, starting with their marketing strategy for Valium. Though there was already an identical “anti-anxiety” medication on the market, targeted at a narrow group of patients, Arthur Sackler strategized to sell an identical substance, but claim that would treat a wide range of ailments, from physical problems to headaches, to sexual problems. They later got into the pain management industry and profited billions of dollars off of OxyContin, which is a cornerstone of America’s opioid addiction. According to Glazek, the Sacklers have still not commented publicly about the crisis, creating what he calls an ancillary “accountability crisis.” Connect with NowThis » Like us on Facebook: http://go.nowth.is/News_Facebook » Tweet us on Twitter: http://go.nowth.is/News_Twitter » Follow us on Instagram: http://go.nowth.is/News_Instagram » Find us on Snapchat Discover: http://go.nowth.is/News_Snapchat NowThis is your premier news outlet providing you with all the videos you need to stay up to date on all the latest in trending news. From entertainment to politics, to viral videos and breaking news stories, we’re delivering all you need to know straight to your social feeds. We live where you live. http://www.youtube.com/nowthisnews @nowthisnews
Views: 2637 NowThis News
COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING // Carolin Soldo In order to be the type of coach that can reach and impact the clients in your online coaching business, you need to have effective communication skills. In this video, I will teach you a few basic rules of communication that can help you improve the quality of your interactions with your clients (and can even impact your marketing communication to improve the QUANTITY of those interactions...more clients are a good thing, right?) From establishing rapport to improving your listening skills, these communication strategies are the key to amazing professional relationships and superior client results. With the right communication techniques such as effective speaking and active listening, and the right communication plan in place, your coaching business will be unstoppable! CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -The Perfect Opt-In Page Formula - carolinsoldo.com/perfectoptin TWEET THIS VIDEO: https://ctt.ec/SFH1s Do your communication skills REALLY go to pot when you’re on the spot? Check out this video for some tips on how to communicate clearly and effectively in high-pressure situations: https://youtu.be/HAnw168huqA SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sHLWOuZ0RCA
Views: 1091 Carolin Soldo
Expositor: Jorge Alberto Restrepo, director MSO Chile y miembro del Consejo Editorial de DiarioPyme. Seminario: ¿Cómo hacer un Plan de Marketing en tiempos de crisis? http://www.diariopyme.com By @leomeyer
Views: 1046 Diariopyme
Conferencia completa dictada en 2009. Conferencista internacional Camilo Daza, hablando acerca de la crisis económica de 2008 sus respectivas consecuencias para Latinoamérica, y como afrontar la crisis desde la perspectiva del Mercadeo.
Views: 3219 Dazza