Seminar of Ayşegül Özsomer
Views: 336 Koç University
If your business is in a crisis management situation, here's the smart strategy to protect your brand, inform your customers and side-step the mainstream media. Your businesses should be prepared to start relying on video for crisis management situations. Video is a powerful tool for sales and marketing, but it can also help you get your message out during a crisis situation in a way that a written statement never could. Plus, more people are likely to watch your videos than read a long, wordy press release. PRO TIP: When you need to control the message during a crisis, create a video and avoid the media “spin” by getting your message out first and directly to your audience.
Views: 41 Todd Hartley
ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans Record high unemployment in the EU has forced some of the larger consumer goods companies to shift marketing strategies. They target poverty-stricken Europeans' demand for cheaper goods in the midst of an economic crisis. Unilever -- the third-largest consumer goods company in the world, which manufactures hundreds of brands like Aviance, Ben & Jerry's, Dove and Lipton -- will be doing just that. Jan Zijderveld, head of Unilever's European division, said in an interview with Financial Times Deutschland that "poverty is returning to Europe." He speculates that sales can be increased by providing smaller and cheaper branded products. With changing economic conditions, shopping habits change as well: "If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld said. Unilever has already begun altering its branding to adapt to the challenge of low growth in the developed world. In Spain, it introduced Surf detergent in packages for only five washes; in Greece, it is marketing mashed potatoes in smaller packages for a lower price. It has also created lower-cost brands for products like tea and olive oil. The company previously implemented low-cost branding strategies in developing countries such as Indonesia, where it sells individual packets of shampoo for a few cents each. But Zijderveld says that they have forgotten similar types of selling options in Europe because they were not used in the years prior to the economic crisis. Univeler's quarterly results last month bemoaned "sluggish growth" and "fragile consumer confidence" in developed countries. Zijderveld believes that lower-cost brands must be matched with Apple-like service in order to increase profits. "In an Apple store, everyone thinks: Wow, what an experience. ... Why can't we sell food like Apple sells devices? Why are there no genius consultants for chicken?" Record unemployment since adoption of Euro Univeler's move to adapt strategies for underdeveloped countries to EU markets is grounded in Europe's grim new reality. Unemployment is on the rise in the EU as consumer purchasing power declines -- the Eurozone's unemployment rate hit a record high this summer. The EU's ministry for statistics, Eurostat, reported that 17.8 million people were out of work in the Eurozone in June: The highest level since the Euro was adopted as the EU's currency in 1999. And according to new French Labor Ministry figures released on Monday, more than three million people were unemployed in the country in July, the highest levels in more than 13 years. Spain's unemployment rate reached a record high of nearly 25 percent in the second quarter of 2012. Greece's trails close behind, with a 23 percent unemployment rate reported in May. This data "bodes ill for consumer spending and growth prospects," chief European economist at IHS Global Insight Howard Archer told CBC. A downward trend in consumer spending has been observed since the middle of 2011, VisaEurope reported. Underlining this economic misery is an ongoing program of budget cuts and austerity, which EU nations are adopting in an attempt to pay down their debts. Eurozone citizens have witnessed cuts in salaries, healthcare systems, state financial support and public spending, which has led to an overall decrease in their discretionary income. The cuts are proving deeply unpopular all over the EU, leading to mass protests, violence and strikes. The more unpopular austerity measures in Greece included a new property tax and the suspension of 30,000 civil servants on partial pay. In Spain, thousands of people regularly protest in the streets against austerity, with young people encamping in tent cities and general strikes being held against planned budget cuts. Tags: CapitalWatch 2012 poverty record unemployment sales marketing strategies target poor cheaper goods consumer global co2 population power news politics children poverty economy Europe austerity debt Greece Spain Italy Goldman sachs fraud deal money bank banking loan mortgage gold silver oil gas fuel currency euro people tax run country nation withdraw billion devalue banker bailout recession depression jobs employment Greek collapse bills cash trends trendy financial Gerald celeste Alex jones nwo new world order Zion Zionist illuminati stock market shares Obama JPMorgan Economic meltdown breadline WYNKnews MetatronGodsword
Views: 806 ThEconomyy
San Diego Local Business Marketing Consultant - Local Business Marketing Strategy http://LocalBusinessMarketingSuccess.com - What is Crisis Marketing and How Can You Avoid it in Your Business? Free Report - "9 Steps to Local Business Marketing Success" Download your copy today. Drive more traffic, generate more leads and increase sales. http://www.youtube.com/watch?v=pKMr1yrWF7s San Diego Local Business Marketing Consultant David Carleton Shares His Latest Local Business Marketing Strategy
Views: 191 Local Business Marketing Success
Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5576714 WatchMojo.com
How to Prepare for the Next Market Crash. Patrick Bet-David shares the importance of being ready when the market crashes and eight ways you can prepare for it. Subscribe to Valuetainment: http://bit.ly/2aPEwD4 Recommended videos to watch: 1. 20 Rules of Money: https://youtu.be/D9cPAuZIigs 2. How to Double Your Money: https://www.youtube.com/watch?v=eh5VcbLHMeI Get the free PDF: http://www.patrickbetdavid.com/prepare-next-market-crash/ About Valuetainment: Founded in 2012 by Patrick Bet-David, our goal is to impact entrepreneurs around the world through value and entertainment. We are the #1 channel for entrepreneurs because of the best interviews, best how to videos, best case studies and because we defend capitalism and educate entrepreneurs. Follow Patrick on social media: Facebook: https://www.facebook.com/PatrickBetDavid.Valuetainment/ Instagram: https://www.instagram.com/patrickbetdavid/ Twitter: https://twitter.com/patrickbetdavid Linkedin: https://www.linkedin.com/in/patrick-bet-david-3731553
Views: 398159 Valuetainment
Natural disasters, terror attacks, war and negative stereotypes create challenges for marketing places as tourist destinations. In their book, Media Strategies for Marketing Places in Crisis, Dr. Eli Avraham and Eran Ketter, of the Department of Communication at the University of Haifa, analyze tourism marketing campaigns of places around the world and offer strategies for successful marketing. Produced by the Academic Channel. View this and other programs on the Academic Channel- www.actv.haifa.ac.il/programs
Views: 318 אוניברסיטת חיפה - University of Haifa
http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 55013 TVChoiceFilms
Lots of marketing promotions fail, but none more than these top 10 terrible marketing promotions that lost companies a fortune! Subscribe for more! ► https://goo.gl/pgcoq1 ◄ Stay updated ► https://goo.gl/JyGcTt https://goo.gl/5c8dzr ◄ For copyright queries or general inquiries please get in touch: [email protected]
Views: 4114337 BE AMAZED
ABSTRACT This case study is meant to introduce the students/participants to the concept of marketing and brand management, along with competitive analysis of a consumer product. This case is presented through a well-known FMCG product i.e. Nestle's Maggi Noodles. It is an interesting study on the unexpected chain of events that made the huge company Nestle stumble, as their famous brand of noodles got into controversy when FSSAI found Monosodium Glutamate and Lead in Maggi. The case revolves around the ban on Maggi and the subsequent response of different consumer groups along with the strategies of competitive firms. It also describes how the parent company Nestle reacted to the ban and the strategies it adopted to regain customer confidence when Maggi was vindicated of all the charges laid on it. PEDAGOGICAL OBJECTIVES ➢ To understand the reaction of the consumers of a product when the product is withdrawn from the market due to safety issues. ➢ To study the strategies adopted by the competitors of the product to promote their respective products in order to increase sales,and penetrate in the vaccum created due to the major player's absence. ➢ To determine the various campaigning and marketing strategies adopted by the company in order to regain customer confidence and maximize sales,once the product is cleared to be put on the shelves again. ➢ To understand the reaction of different customers when the product comes back in the market. CASE POSITIONING AND SETTING This case study can be used in MBA,MBA(Executive), Management Development Programs for delivering the following courses : 1. Marketing Management - To understand the various marketing strategies and the 4Ps,namely, Price,Product,Place,Promotion associated with a consumer product. 2. Consumer Behaviour - To understand the reaction of different consumer groups in various circumstances and setting target groups according to the demand of the product. 3. Advertising and Brand Management - To understand the different channels of promotion keeping in mind the strategies adopted by the competitors,as well as retaining customers by extending the brand image. TEACHING NOTES SYNOPSIS The primary objective of this case study is to comprehend the marketing strategies adopted by firms selling similar products,in this case an FMCG product, and the changing dynamics of trust associated with a product in the present era. This case also throws light on how quickly a product is replaced by its substitutes and how the void is filled. This discussion allows us to understand the reaction of different consumer groups when their trusted product is thrown out of the market, giving us an insight into the mindset of these consumer groups. Each company adopts its own strategy to promote its product, but it should also keep a check on the strategies adopted by its rival firms. This case study also deals with the reaction of these consumer groups when the product makes a come-back, and to see whether it will be able to hold a dominant position in the market,if yes,how long will that take to happen?
Views: 27384 Case Development Initiative USMS
For more of my work, please visit http://www.problemio.com To talk to me about how I can help you promote your law firm or private legal practice, email me: [email protected] In this tutorial, I share some of the most effective ways you can promote your law firm. You can promote using SEO, social media marketing, authority marketing, YouTube or a podcast show, Yelp and Google business, do advertising with Facebook ads, AdWords ads, LinkedIn ads and Yelp ads. Here are some additional online courses I recommend for you to learn to promote your legal private practice or law firm on your own: 1) How to promote an agency (since your law firm is an agency): https://www.udemy.com/how-to-promote-an-agency-firm-company-business/?couponCode=YOUTUBE_10 2) Local business marketing since your law firm is also a local service: https://www.udemy.com/marketing-how-to-market-and-promote-a-local-small-business/?couponCode=YOUTUBEWELCOME 3) Advanced keyword research to help you outrank your competition for more keywords: https://www.udemy.com/advanced-keyword-research-for-seo-smart-keyword-targeting/?couponCode=TEN_YOUTUBE 4) LinkedIn marketing to get leads for your law firm: https://www.udemy.com/ultimate-secret-linkedin-strategies-for-networking-or-leads/?couponCode=YOUTUBEWELCOME 5) Email marketing and autoresponder for your law firm marketing: https://www.udemy.com/ultimate-cours-to-email-marketing-and-autoresponders/?couponCode=YOUTUBEWELCOME 6) How to become better at sales: https://www.udemy.com/business-to-business-b2b-sales-masterclass/?couponCode=YOUTUBE_10 7) On-page SEO for your website: https://www.udemy.com/complete-on-page-seo-guide/?couponCode=YOUTUBEWELCOME Here are the types of law firms or attorneys that I can help. Some of the most common legal practices are personal Injury or accident lawyer, state planning attorney, bankruptcy lawyer, intellectual property lawyer, employment and labor lawyer, corporate lawyer, immigration lawyer, criminal lawyer, litigators, medical malpractice lawyer, tax attorney, family lawyer, workers compensation lawyer, contract lawyer, social security disability lawyer, civil litigation lawyer, general practice lawyer. I help law firms and individual attorneys in New York, Brooklyn, Long Island, Queens, Bronx, and the rest of New York State including upstate New York. I can also help you if you live in New Jersey or Conncticut. If you live far from New York, I can still work with you online. Other states where most of my clients come from are California, Texas, Arizona, Florida, Pennsylvania, Nevada, and Utah. Regardless of the state you are in, I can help you.
Views: 9137 Start & Grow Your Business
Advanced Marketing Strategy is led by core marketing faculty which blends extremely well academic rigor and management practice: Andrés Cuneo, Oriol Iglesias, Jaime Castelló, Ana Valenzuela and Ken Matsuno. Marketing strategy has become one of the most complex areas within a firm. While its main role is to create value for customers and capture a share of that value for the firm, a number of changes in the market have shaped an extremely complex scenario for managers and their brands. More info: https://www.esade.edu/executive-education/en/programme/advanced-marketing-strategy
Views: 333 ESADE
Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, " " Crisis communication expert Gerard Braud presents The BraudCast -- a YouTube show providing crisis communication examples, crisis communication case studies, and how-to tips for crisis communication plans to help businesses navigate communicating effectively during a crisis. Videos include expert media training tips, spokesperson training tips, social media strategies, and communication skills to help you manage crisis communication with live broadcasting, media interviews, customer communication, and reputation management. Make sure to subscribe to the BraudCast YouTube Channel to contribute to our weekly discussions. Your answers may be featured in our next video! http://www.youtube.com/c/TheBraudCast-GerardBraud CONNECT: https://twitter.com/gbraud https://www.facebook.com/BraudCommunications https://plus.google.com/+GerardBraud/posts https://vimeo.com/gerardbaud https://www.linkedin.com/in/gerardbraud VISIT OUR SITE: http://braudcommunications.com
Views: 260 The BraudCast
BOOST YOUR SOCIAL MEDIA ENGAGEMENT: 7 MARKETING STRATEGIES // Increase your social media engagement with these 7 strategies to increase your online presence and get more clients! *********************************************************************** RESOURCES & LINKS MENTIONED IN THIS VIDEO SIGN UP for a FREE 45 minute mentoring call HERE: https://SLGcalendar.as.me/youtubementoringsession JOIN our FREE "Self Leaders Society" Facebook Group Here: https://www.facebook.com/groups/SelfLeadersSociety/ *********************************************************************** Join the party on social: *Instagram: http://instagram.com/selfleadershipglobal/ *Twitter: https://twitter.com/selfleadglobal *FaceBook: https://www.facebook.com/selfleadershipglobal In this video Kellyanne Zielinski from Self Leadership Global brings you social media engagement strategies to help you increase engagement on social media. These social media marketing tips will give you the best information on social media engagement and teach you how to create content for social media. These 7 social media engagement ideas are the best social marketing tips and tricks to get engagement on social media. So be sure to use this social media engagement strategy for the best social media engagement ideas and the best social media marketing strategy. Creating content for social media can be tough but with this video you will know exactly how to do the best social media marketing in 2019.
Views: 2805 Self Leadership Global
Reverse marketing, turning crisis into opportunity / 저성장 시대의 고성장 비결, 역발상 경영 Along with the continuing slow growth and economic downturn, industrial structure has faced a lot of changes and market demand has decreased as well. Also, we've seen a slowdown in the rate of export increase, which has been leading the domestic economy. Therefore, increasing number of companies who have faced sluggish exports have focused on reverse marketing, a strategy to turn crisis into opportunity. They aim to boost innovation and strengthen competitiveness in exports by promoting reverse marketing strategies. On Smart Korea, we have an in-depth analysis on the rise of reverse marketing strategies by taking a look at the laver snacks which have gained popularity overseas and snowplow that can be used all year around. 저성장과 경기 침체로 인해 산업 구조가 변하고 시장 수요가 줄어들고 있다. 특히 우리 경제를 이끌던 수출 성장세도 둔화되고 있는 상황! 이 위기를 기회로 삼아 적극적으로 활용하는 역발상 기업들이 주목받고 있다. 새로운 발상과 마케팅 전략으로 혁신을 이루고 수출 경쟁력을 확보하는 것이다. 고정관념을 깬 차별화 제품인 김스낵, 편견을 넘어 신시장을 개척한 사계절 제설기까지 기업의 다양한 역발상 경영을 살펴본다. Visit ‘Arirang Issue’ Official Pages Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld
Views: 128 ARIRANG ISSUE
See http://sparkah.com/social-media-crisis-management-pr/ for strategies on how to avert and stop social media crisis. The media travels so fast now that you must be able to predict and anticipate pr nightmares.
Check out my Stop My Crisis Episode with Vivian Gaspar. http://stopmycrisis.com -- all about the five step profit formula and how to increase profits through effective marketing. It is filled with the key profitability accelerators. http://10kbusinessbreakthrough.com to get all of the marketing strategies discussed.
Views: 24 Compass Rose Consulting, LLC
For more information on crisis communication or for Communication & Marketing jobs in London or Nationwide, contact Nicholas Ogden on 020 7269 6338 or [email protected]
Views: 0 Pro-Recruitment Group
http://link.imd.org/home - IMD Business Forum help in Amsterdam in association with Philips, on the the topice: Winning and keeping customers Today - Post Crisis Marketing.
Views: 200 IMD business school
How does your IT services company deal with crisis communications? In this training, Ulistic will share ideas on how to best communicate in the time of crisis. Learn more at https://www.ulistic.com
Views: 8 Stuart Crawford
https://www.rohitbhargava.com - We are facing a believability crisis in the world today. People expect organizations to tell them anything except the truth. This creates a huge opportunity for those willing to change. Bestselling author and keynote speaker Rohit Bhargava reveals simple things you can do to protect your clients, your business and yourself from the growing believability crisis. About Rohit Bhargava Rohit Bhargava is widely considered one of the most entertaining and original keynote speakers on marketing, trends and innovation in the world. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit is the Wall Street Journal bestselling author of six books and currently the Founder of the Non-Obvious Company. Before becoming an entrepreneur, he previously spent over 15 years leading advising large organizations on brand and marketing strategy at two respected global agencies: Leo Burnett and Ogilvy. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil. SUBSCRIBE TO MY CHANNEL TO GET MORE VIDEOS JUST LIKE THIS!! https://www.youtube.com/user/rohitbhargava BE MORE INTERESTING. GET NON-OBVIOUS INSIGHTS DELIVERED TO YOUR INBOX! http://www.rohitbhargava.com/subscribe OFFICIAL WEBSITE: https://rohitbhargava.com LINKEDIN: https://www.linkedin.com/in/rohitbhargava/ TWITTER: https://twitter.com/rohitbhargava FACEBOOK: https://www.facebook.com/rohitmarketingauthor
Views: 1568 Rohit Bhargava
At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 189312 Columbia Business School
A Campaign Original: More so than money, it's trust that's the greatest liquid asset. As levels of trust in the advertising industry run dangerously low, follow Campaign as we lift the lid on why this is happening, and what measures need to be taken to combat the trust crisis. FOR ALL YOUR AGENCY, BRAND & TECH NEWS, SUBSCRIBE TO CAMPAIGN HERE: www.youtube.com/campaignlivetv Follow CampaignTV on Twitter: @CampaignLiveTv Follow Campaign on Twitter: @Campaignmag
Views: 7166 Campaign
Marketing agencies are in a deep crisis. The move to digital marketing and advertisement is proving to be very hard. Read more in: https://www.linkedin.com/pulse/pg-cant-spend-140m-online-effectively-who-can-oren-boiman?published=t Download the app for iPhone: http://bit.ly/RzXtcp Download the app for Android: http://bit.ly/On2nGz Use Magisto on the Web: https://www.magisto.com Follow us on Twitter: http://twitter.com/magisto Like us on Facebook: http://facebook.com/magisto Follow us on Instagram: @magistoapp
Views: 173 Magisto
Juul Labs has rapidly overtaken the U.S. e-cigarette market. In the past year, sales have skyrocketed nearly 800 percent and Juul is now valued at more than $15 billion. But the company faces lawsuits and FDA regulation, and its popularity among teens could threaten its future. CNBC gets a rare look inside Juul Labs and talks to the founders, James Monsees and Adam Bowen, to hear how the company is facing its challenges while trying to eliminate cigarettes from the face of the Earth. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #Juul How Juul Became A $15 Billion Giant | CNBC
Views: 1016961 CNBC
A social media crisis can occur at any time, so it's crucial for your brand to have a plan in place! Tune into our latest Monday Marketing Minute for tips on how to manage a crisis, successfully. More about Bake More Pies - http://bakemorepies.com/ At Bake More Pies we provide 360˚ marketing & advertising solutions for today's digital media and marketplace. We feel good about that. We’re committed to helping our clients create and grow their customer relationships by providing a custom mix of marketing solutions that include media buying, social media, content creation, video production, website development, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). Our passion is delivering the highest quality solutions for the best value to help businesses of all sizes meet their goals.
Views: 4 Bake More Pies
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 45391 Intellectual Indies
NEW YORK (YouTube.com/AdAge) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done.
Views: 444 AdAge
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis. But whether we like it or not, these are today’s crisis realities and successful crisis management depends on your team’s ability to manage these real-time challenges that the digital landscape presents, while simultaneously managing the actual crisis in real-time. So then if these are today’s crisis realities, how can you arm your team with the skills, mindset and tools to make these realities and challenges work for your organization rather than against it? In other words, what is the secret to successful crisis management in this 21st century? This is the topic of Melissa Agnes's TEDx Talk, which she delivered in LA in 2015. Within this 18 minute presentation, Melissa discusses the impacts that the digital landscape have on crisis management and provides THE secret to successful crisis management in this 21st century. About Melissa Agnes: President and co-founder of Agnes + Day Inc., Melissa Agnes has developed an international reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Melissa is an international and sought-after crisis management speaker. Fluent in English and French, Melissa has spoken to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, Oil and Gas Associations, PRSA, CPRS and other national associations, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross. Learn more about Melissa Agnes at http://melissaagnes.com Learn more about Melissa's crisis management firm, Agnes + Day at http://agnesday.com Follow Melissa on Twitter: @melissa_agnes This post originally appeared on http://melissaagnes.com
Views: 81461 Melissa Agnes
Jet airways shutdown || Right time to choose Network Marketing || Why Network Marketing or MLM || Jet airways crisis explained || Why network marketing is better than a job || don't depend on single income 1. My book Aap amir banna chahte hai? link https://amzn.to/2WMChpq 2. Network Marketing aur sales ka best book By K K Sinha Hindi https://amzn.to/2Ca37zv 3. How to bang on Network Marketing and Sales Ebook https://amzn.to/2TO1z52 Dosto is video mai aapko bataunga ki kyu aapko network marketing ya mlm karna hai. aaj jo Jet Airways ke sath hua hai wo kuch saal pahle King fisher airlines, Reliance Mobile, Kingfisher airlines, Tata Docomo ke sath hua hai. Aaj Bharat sarkar ki sari companiya ghate mai chal rahi hai jisme BSNL, India Post, State Bank of India, India Post, Doordarshan, SAIL, Air India hai. In sab ki wajah se berozgaari Bharat mai badh rahi hai. Aachanak logo ko naukrio se nikala jaa raha hai. Isliye aapko dusre income ke baare mai sochna padega. Mai aapko suggest karta hu ki aap Network Marketing ya MLM ya Direct Selling mai kaam kar sakte hai. Jaha No investment, No risk, No Boss, time flaxible hai. Aap is business ko jab chahe kar sakte hai. Part time bhi kar sakte hai aur Full time bhi kar sakte hai. Samay rahte sambhal jaiye aur sahi chuniye. Jet Airways, once considered India’s private premiere airline as the company mounted losses to the tune of over Rs 8000 crore. Following the refusal to grant immediate interim funding of Rs 400 crore by a consortium of lenders led by SBI, the airline ceased operations leaving several flyers and over 22,000 employees in the lurch. #Trending #JetAirwaysCrisis My books 1. Aap Amir Banna Chahte Hai? By K K Sinha Book Hindi Amazon Link https://amzn.to/2NzgLPs 2. Network Marketing aur sales ka best book By K K Sinha Hindi https://amzn.to/2Ca37zv 3. How to bang on Network Marketing and Sales Ebook https://amzn.to/2TO1z52 The best book for your success in sales and marketing 1. The greatest salesmen in this world - http://amzn.to/2n7neIR 2. Duniya ka Mahan Salesmen Hindi - http://amzn.to/2n7qP9Y 3. Zig Ziglar's Secrets of Closing the Sale http://amzn.to/2p7kP29 4. The One Minute Sales Person http://amzn.to/2pgLK6M 5. The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling http://amzn.to/2qDjAY5 6. Jeet Aapki (Hindi) http://amzn.to/2pbIOsL 7. You can win English - http://amzn.to/2nFsKi0 Help me to reach my Goal 1M subscriber between 31.12.2019
Views: 2552 KK Sinha: Motivational Speaker
In this episode of the #TomFerryShow, I’m tackling one of the most asked questions I hear: What should I be doing on social media? I’ll share with you my strategies to: - Stand out in a crowded space (Hint: #stopworthy) - Get ranked higher by the algorithms to ensure your content is seen - Schedule your posts for maximum impact I'll also share The Ideal Weekly Social Media Schedule and reveal the Cardinal Sin of Social Media you simply must avoid! Learn More: http://bit.ly/2Fxxi7q ------------ The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents! I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2G1mUS9 Get a FREE copy of my new book: http://bit.ly/2G5TJO8 Tom Ferry Coaching: http://bit.ly/2G5TJO8 Tom Ferry Events: http://bit.ly/2FltZ3a Join Tom's VIP List: http://bit.ly/2oRxrrI ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Views: 124334 Tom Ferry
In June, the state of Massachusetts filed a lawsuit against Purdue Pharma, which manufactures the prescription painkiller OxyContin, alleging that the family controlled-company misled patients about the dangers of the opioid drug. Now, new details about the company’s marketing strategy have emerged from the case. New Yorker’s Patrick Radden Keefe joins Hari Sreenivasan with the details
Views: 16233 PBS NewsHour
http://www.YourWealthBlueprint.com/conspiracy ... Most Companies and consumers are trying to cut back on their expenditures, this can bring about lower leads and conversion rates for a network marketing business like yours. However, you can use a marketing strategy during recession to your advantage even with the current economic recession.
Views: 313 ylvajanssonteam
Views: 502 affiliatemarketingmc
With up to ten years in prison at stake, will Wanda rat Fred out? Game theory is looking at human interactions through the lens of mathematics. Hosted by: Hank Green ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow ---------- Dooblydoo thanks go to the following Patreon supporters -- we couldn't make SciShow without them! Shout out to Kevin Bealer, Justin Lentz, Mark Terrio-Cameron, Patrick Merrithew, Accalia Elementia, Fatima Iqbal, Benny, Kyle Anderson, Mike Frayn, Tim Curwick, Will and Sonja Marple, Philippe von Bergen, Chris Peters, Kathy Philip, Patrick D. Ashmore, Thomas J., charles george, and Bader AlGhamdi. ---------- Like SciShow? Want to help support us, and also get things to put on your walls, cover your torso and hold your liquids? Check out our awesome products over at DFTBA Records: http://dftba.com/scishow ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: https://www.khanacademy.org/economics-finance-domain/microeconomics/nash-equilibrium-tutorial http://levine.sscnet.ucla.edu/general/whatis.htm http://assets.cambridge.org/97805213/61774/sample/9780521361774ws.pdf https://www.youtube.com/watch?v=qcLZMYPdpH4 http://link.springer.com/chapter/10.1007/978-1-349-20181-5_1 http://www.gametheory.net/dictionary/Game.html Image Links: https://en.wikipedia.org/wiki/John_Forbes_Nash_Jr.
Views: 2094321 SciShow
Full title: Marketing after a crisis | Kristian Sonnier | Vice President of Communications & Public Relations | New Orleans Convention and Visitors Bureau & Mark Romig | Chief Executive Officer | New Orleans Tourism Marketing Corp The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry. SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends. Learn more about SoMeT's global conferences: http://www.sometourism.com/ Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
8 Key Lessons to Learn from the United Airlines Crisis 69-Year-Old Doctor was dragged from a United Airlines flight on Sunday, April 9, 2017 after refusing to give up his seat on an airplane that was said to have been overbooked. The video clip went viral capturing the attention of millions across the internet. -------------------------------------------------- If you are a business owner and want to ensure you are taking into consideration all parties that should be addressed in the case of a crisis, grab a copy of our FREE Whitepaper, 8 Key Audiences to Address in a Crisis to ensure your company is prepared when a crisis strikes. FREE Whitepaper: http://bit.ly/FREEWhitepaper8KeyAudiencestoAddressinaCrisis Here at Elevate Writing & Consulting Services, we advise all of our clients to expect crises to happen before they start and develop a strategic plan to have as a go-to for those “just in case” moments. We like to think of it as a “Life Insurance Plan” that can actually save your company from being defeated by public shame. Should you be interested in learning more about how to Develop an Effective Crisis Communications Plan for your business, feel free to reach out to us here. We normally ask that you allow 1-2 business days for us to get back with you. However, due to the volume of recent inquiries, we ask for 5-7 business days. Let’s Chat + Set Up Your Complimentary Consultation to Create an Effective Crisis Communications Plan Fill Out This Intake Form Here: http://bit.ly/EffectiveCrisisCommunicationsPlanIntakeForm -------------------------------------------------- Feel free to stay connected to us on Twitter: http://bit.ly/ElevateWritingConsultingTwitter Facebook: http://bit.ly/ElevateWritingConsultingFacebook Read the full article here: http://bit.ly/UnitedAirlinesFiascoTeaches8Lessons -------------------------------------------------- Royalty Free Music Courtesy of Incompetech: http://bit.ly/RoyaltyFreeMusicIncompetech Elevate Writing & Consulting Services is an elite writing and consulting service that has been providing individuals, businesses, and organizations with innovative marketing strategies to help take their brands to the next dimension for over a decade now. We have worked with professionals in Fortune 100 and 500 organizations advising them on industry standards and showing them how to prepare to meet the demands of the market in the next 3-5 years with 2020 Vision in Mind through proven tools, systems, and strategies. Our portfolio consists of personal and business brand development, strategic marketing sessions, creative writing, career coaching/consultation, strategic marketing, crisis communications and corporate leadership training.
Views: 400 Elevate Writing Consulting
https://safetytalkpodcast.com/ Ebony Vaz joins the Safety Talk podcast to discuss a wide variety of topics related to crisis communications. Ebony Vaz is a crisis communications expert and Chief Strategist of Above Promotions, a digital marketing, public relations and promotions company in the Tampa, FL area. She is also the author of the book titled, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” Be sure to subscribe to the Safety Talk Podcast and stay connected and stay safe! iTunes: http://bit.ly/safetypodcast Websites: http://safetytalkpodcast.com http://PeteCanavan.com/ http://CampusSafetyUniversity.com Linkedin: https://www.linkedin.com/in/mrpete/ Publication: http://bitly.com/tug2cs-az2 Twitter: https://twitter.com/pjcpete
Views: 139 Safety Talk Podcast
Read a full article here: https://www.templatemonster.com/blog/promote-business-on-youtube/ 7-Step YouTube Marketing Strategy 1. Create and Customize Your YouTube Channel - Use the name of your business or product as a channel name unless you are promoting your brand as a sole entrepreneur. - Customize the background banner and icon. You need high-resolution images that resonate with your brand. For a business channel, you can use the company’s logo as an icon. - Go to the “About” section and write a channel description. Include links to your company website and social media accounts. - Share your posting schedule to let your viewers know when to expect new videos. 2. Make a Trailer - A good trailer will be short (1-2 minutes) and informative. Assume that the viewers don’t know anything about you and your business. - How can you hook them in during the first 5 seconds? The principle “show, don’t tell” works best here. 3. Add Videos and Make Playlists - Make your intros short and deliver value right away. - Use end screens in the last seconds of your clips. They will encourage viewers to continue browsing your content. - Choose a good camera and make high-quality audio. - Plan your clips before filming them. Total improvisation seldom looks convincing. - End your videos with calls to subscribe to your channel. Point to your other videos or playlists. - Create a large and compelling thumbnail! - Organise your videos into playlists. 4. Research Keywords and Optimise Your Channel - Start with researching relevant keyword combinations on YouTube. - Enter the first keyword that is most relevant to your niche and examine the suggested results. - Add letters from A to Z after the keyword to see what results pop up. Write down the combinations that your find optimal. - Use Tags for YouTube, Google AdWords, and Google Trends to retrieve YouTube search queries with specific keywords. Use them wisely across your channel: - First, add keywords to the channel description in the “About” section. - Use relevant keywords in every video title. - Write video descriptions to give a brief overview of each clip. - Create transcripts for your videos and ensure that the keywords you are using are voiced in the videos. - Don’t forget to use keywords when naming your playlists! 5. Integrate Your YouTube Channel With Social Media - Post your videos on different social networks. - Find out which hashtags that are trending in your niche and use them when publishing your videos on social media. - Encourage all viewers and influencers (by contacting the personally) to share your videos on social media. - Make sure that ALL your video descriptions contain links to your social media accounts. 6. Use Paid Advertising Advertised videos get on average five times more views. Use AdWords for paid advertising of your videos. 7. Engage Your Viewers and Network with Other Youtubers - Actively encourage viewers to subscribe and leave comments. - Respond to ALL comments on your videos. Even the negative ones. - Ask your subscribers for suggestions about new videos. - Arrange a Q&A session on Twitter or Google Hangouts. - Partner with other brands and influencers. YouTube is an excellent venue for collaborative marketing. - Leave comments under videos of other channels. - Use annotation to make your video content more interactive. - Be friendly. Subscribe to Our Channel: https://www.youtube.com/user/TemplateMonsterCo/ Follow us: Facebook https://www.facebook.com/TemplateMonster/ Twitter https://twitter.com/templatemonster Instagram https://www.instagram.com/template_monster/ Pinterest https://www.pinterest.com/templatemonster/ Dribbble https://dribbble.com/TemplateMonster/ LinkedIn https://www.linkedin.com/company/templatemonster/
Views: 127 TemplateMonster
https://www.linkedin.com/in/tonyridley/ Crisis Management and Leadership Training:8.Crisis Management Teams-Sales, Marketing & Communications by Tony Ridley is an introductory tutorial on crisis team management roles and responsibilities for sales, marketing and communications.
Views: 646 Tony Ridley
Beth McDonnell, EVP, chief marketing officer at U.S. Bank, explains how the mobile channel has become its most important marketing platform, before cautioning rampant adoption that outstrips customer needs. This interview is part of our engage series, powered by Syniverse.
Views: 1039 Hot Topics
http://www.digitalmarket.asia Vipul Chavla, CMO of Yum! Brands Asia talks to us about how digital has impacted his business for better AND worse by recounting how KFC Malaysia tackled a potential PR disaster when a rogue video taken by two employees went viral.
Views: 355 DigitalMarketAsia
Real estate's #1 coach speaks about 5 methods that you can include into your marketing strategy to boost success for the next year. Recorded at the California Realtor Expo in San Diego, CA. ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2iOLGxJ Get a FREE copy of my new book: http://bit.ly/2jevenn Tom Ferry Coaching: http://bit.ly/2ApGZ47 Tom Ferry Events: http://bit.ly/2Av6TB6 Join Tom's VIP List: http://bit.ly/2BysfNB ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Views: 18841 Tom Ferry
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Views: 32 Raccooninja
Go to http://www.mindsheet.com/product-marketing-strategy/ for the full article. Every product marketing strategy has a high degree of uncertainty around external assumptions. A marketing strategy for new product development can quickly become obsolete due to unique statistical events. Think about the 1970s fuel crisis, technology breakthroughs, fads, wars or even the recent economic crisis. To find out more about good product marketing strategy development, watch the video or go to http://www.mindsheet.com/product-marketing-strategy/ to read the full article.
Views: 2037 Raglan Tribe