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4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Ultimate Marketing And Branding Tips For Your Clothing Line
 
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Marketing and branding are key to selling your products to your intended audience. In this video I visit the Bella + Canvas headquarters we we discuss Marketing and Branding tips that you can apply to your clothing line. Visit Bella’s channel for more: http://bit.ly/2t9Guo6 Become a part of #thegroundupfam by joining the Insider list and receive your FREE Apparel Game Plan– A guide to launching your brand and understanding the industry: http://bit.ly/The-Insider-List In this ultimate marketing and branding tips video we discuss how BELLA+CANVAS is able to translate and market their key selling points to their customers. Similarly when you are growing your brand, you need to clearly state what it stands for in order for your customers to understand. Marketing is about over explaining your product features, benefits and reasons people should buy. A good marketing campaign will fuel sales and make it easier to remain “on brand” year after year. Some of the topics we cover include: 1:25 - What Is Marketing? 2:25 - How To Leverage Live Events For Your Clothing Line 4:00 - Tips On Social Media Marketing 5:00 - Marketing Is About Overexplaining 6:45 - How To Structure Your Brand DNA 10:05 - Importance Of Multi-Skilled Team 11:00 - How To Create A Consistent Brand Image 12:50 - What’s The Best Way To Market A New Brand? 14:35 - Biggest Marketing and Branding Lesson Learned In Your Career? #startingaclothingline #ultimatemarketingtips #brandingadvice #fromthegroundup #howtomarketandpromote #howto #bellacanvas #bedifferent #johnsantos John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 *** Social Pilot- Social Media Scheduler http://bit.ly/Try-Social-Pilot-Free Upload and print your designs with Printful: http://bit.ly/Try-Printful ***Fiverr- Create Logo Design and Graphics and Marketing Materials http://tracking.fiverr.com/SH1rz ****DesignCrowd- Work With Hundreds Of Thousands Of Designers To Create Your Next Project http://www.tkqlhce.com/click-8123096-12123856?sid=email *** Rocket Lawyer- Create Legal Contracts, Business Partnerships, LLC’s, Corporations and More http://bit.ly/RocketLaw-LLC *** Amazon- Recommended Startup Items https://www.amazon.com/shop/jaycashofficial *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it. About This Video: Did you ever wonder what is marketing? Well in this video Summer Barry from Bella Canvas walks us through the best marketing and branding tips for your clothing line and as well as how to market and promote your clothing line online by using platforms like Facebook, Instagram, Twitter, and YouTube. These ultimate marketing tips on how to start a clothing line would not be possible without all of you who continue to watch and support the channel!
Views: 6242 John Santos
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 43800 Scaling Retail
GUERRILLA TACTICS FOR MARKETING CLOTHING BRANDS with Designer @JonPhenom
 
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Every fashion line or clothing brand needs to find as many tools as possible to market and create a larger awareness of their goods. Want to start a fashion brand or clothing line? Let clothing brand mentor Jon Phenom help. I offer consultation/ brand coaching for start-ups. +Design +Brand Strategy +Production +Streamlining I love speaking at events or hosting panels. +EMAIL ME Designer.JonPhenom (at) gmail (dot) com +INSTAGRAM: http://instagram.com/jonphenom/ +TWiTTERS http://twitter.com/jonphenom +PERISCOPE https://www.periscope.tv/jonphenom +SNAPCHAT @mr.jonphenom
Views: 39297 Jon Phenom
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 28653 DigitalMarketAsia
The Ultimate Fashion Marketing Toolkit
 
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Before you launch your brand you need to have a few (read: a lot of) things in place. Here's my ultimate check list of marketing tools you need to get your brand off the ground, and people talking about it! Which tips have you heard of and which work for you? Comment below and let's talk fashion marketing. Takeaways: 1. Branding 2. Verbal Guide 3. Your Logo 4. Product Types 5. Advertising If you are ready to launch your brand then set up a consultation. Email: [email protected] Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale. For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 12484 Scaling Retail
How to Promote & Market Your Streetwear Brand (Pt 3)
 
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Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 114052 THE CASUAL
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 814581 TED Archive
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Creating an Effective Branding Pitch
 
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Questions like “What did you do in your previous job?” and “What do you want to do next?” are easy to answer poorly, but being able to answer them effectively dramatically improves your recruiting, advancement, and relationship-building prospects. Let Fuqua's own Steve Dalton, Program Director for Daytime Career Services and author of The 2-Hour Job Search, explain how to create an effective branding pitch using a simple, modular formula.
How to Create a Lifestyle Brand
 
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Wondering what it takes to become a brand with an influence? Here are 3 ways to hone in on your strategic placement within the retail marketplace. You're welcome! For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 6705 Scaling Retail
How to Increase Brand Awareness on Social Media?
 
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► Q: What [social media] platform do you think is best to go to next? ► Watch full the #Askgaryvee episode here: https://youtu.be/bpKeu_9d30g ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 20912 GaryVee Archives
What Prada Can Teach You About Branding
 
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http://SocialMediaMadeMeRich.com Here's a great video regarding the power of effective branding and packaging. Prada is a MASTER at this and entrepreneurs should take note. You'll discover how to position your company as a premium brand in the marketplace, over and above other competitors. You'll also learn hidden psychological influence factors that turn fans into loyal customers who become disciples for your products / services. Dedicated to your success, - Matthew Loop http://dcincome.com/blog/prada-branding-secrets-for-entrepreneurs Prada Prada Milano Prada men's shoes
Views: 18113 Matthew Loop
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
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Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1568 Polimoda
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 18140 TEDx Talks
Brand Positioning 12 48)
 
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Wharton University, Online course material
Views: 17090 IDERSUREN Batkhuu
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 56638 Dan Lok
Holiday Sales Strategy Planning for Fashion Brands
 
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While it might seem early to be thinking about holiday sales already, let me assure you- you need to start thinking now! In this short video I discuss a few strategies to get you going. Please feel free to share with other designers and brands that might need a little nudge to start planning :) EBOOK: Holiday Sales Planning at Any Time Of The Year: http://blog.scalingretail.com/product/holiday-sales-planning-at-any-time-of-the-year-ebook/ For more tips and exercises for building a fashion website check out Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out Scaling Retail website for more business ecommerce and retail tips, reviews and more: http://www.scalingretail.com/ Contact Syama for any questions: [email protected] Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant Excerpt from the Transcript! So the very first thing that you want to do as you're figuring out what you're going to do for the holiday is say to yourself, "Well, what's my assortment planning looking like? What are the styles that I'm going to be pushing for the holiday? Are these the same styles that I've been trying to push and sell for fall-winter, or is there something new? Is there a new collection? Maybe a couple of new styles?" If you have something new, great. If you don't, don't worry. You can still re-market and reconfigure what it is that you are pushing and selling for fall-winter, and make it have a more holiday focused marketing strategy. Pop Up Shops are an excellent way of getting in front of your customer. If you currently have an e-commerce platform and you're looking for a way to bridge that relationship, a Pop Up Shop in a strategic market is really going to help you figure out, "Are my products really marrying and getting matched up with the right customer base? Is my customer really reacting to my products the way that I want?" Almost a little bit of holiday marketing/price point analysis and kind of doing some behind the scenes work to figure out, "How are my customers really reacting to my product when they get to touch it, feel it, and ultimately they get to experience it and hopefully buy it?" So this is just one way of taking an e-commerce platform and turning it into something a little bit more tactile. The other thing you want to start to take a look at when you're looking at holiday, is really digital marketing. You know, this is a great opportunity to start to plan out how you're going to seed the market with Facebook ads, potentially Google AdWords, and how you're going to get people to drive traffic to your site, and potentially link up to any of your holiday promos. Now, as we know, all brands have holiday promos. You won't be the first. A lot of brands are hesitant to put things on markdown, or do two for ones, or give 25% off coupons. But if there's any time in the year you're going to do that, this is going to be the time. As you're starting to plan out what that digital marketing strategy looks like, plan it out in a very cohesive manner. Take a look at what the graphic assets are that you need. What are the assets you're going to need on your website in order to support those graphic assets out on Facebook? And ultimately, what's your budget going to be like, when you push those ads out? Your advertising, again, starts in October and slowly starts to ramp up. When you take a look at the sale cadence, October, usually things are pretty much full price. Come November, you're going to start to see people discounting things at 25 to 40% off, right around Thanksgiving. And then come the holiday, really the Christmastime, which would be the 21st through the 25th, you're going to start to see deeper discounts being taken, somewhere up to 50%. So start to take a look at like minded brands that are within your sphere. So if you're an accessories brand, look at clothing brands, vice versa. If you're an e-commerce platform and you're looking at a brand that does traditionally wholesale, maybe there's an opportunity for you to do some cross marketing. Maybe there's an opportunity for you to get in front of that wholesalers, buyers, through that cross marketing. This is a fantastic time for you to sit down and say, "How can I leverage the three most important months of my selling year and really get the most benefit out of it from a marketing and sales and branding standpoint?"
Views: 2085 Scaling Retail
WE ARE SUPREME | A Documentary about Brand Culture & Exclusivity
 
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'We are Supreme' is a short film/documentary which explores the idea of brand culture today, asking why exclusivity affects the way we view fashion and everything that comes with it. Including interviews with fashion designer, Ricky Wesley Harriott and fashion merchandiser, Wendy Williams - we try to find out why we're spendingso much of our salaries on big name brands. Directed & Edited by Ki Griffin Camera by Shaquille Allen & Junior Shirley Many thanks to all the participants! Find me on... Instagram | https://www.instagram.com/chroma.ki/ Facebook | https://www.facebook.com/itschroma.ki/ Music Sources: ArgoFox | Royalty Free Music (https://www.youtube.com/watch?v=nRa-eGzpT6o) AndrewG | Background Music for Videos (https://www.youtube.com/watch?v=TwZ-EwgKA1o) e-soundtrax | Background music for videos (https://www.youtube.com/watch?v=jy3dDwrHDKE)
Views: 54272 ki griffin
How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue
 
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Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 420752 British Vogue
2018 Wholesale Business Strategies
 
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Five market shifts that will take place in the 2018 fashion trade and how to react strategically. Let's look at the critical thinking behind a buyer's decision making and how brands should get in front of a new audience. For expert insights on today’s ever-evolving fashion industry, enjoy a complimentary preview of our special edition white paper: “The Age of the Emerging Designer” http://blog.scalingretail.com/product/age-emerging-designer-complimentary-preview-version Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us on: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 3349 Scaling Retail
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 65569 Zach Inman
How to Create the Optimal Content Marketing Strategy
 
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http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of the big reasons that many brands are suffering from “content shock” is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this. Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways Read more: http://www.fanaticsmedia.com/how-to-beef-up-content-marketing-campaigns-in-2016/ -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 35855 Fanatics Media
HOW TO: Position And Market Your Brand
 
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Sean Tambagahan gave this talk at the first Fresno Marketing Meetup in 2017 at Bitwise Industries, South Statium on February 22, 2017. Butler Branding partnered with the Rezcom Networking Group to help teach local businesses how to strategize their marketing efforts. -- 2:00 Butler Runs on Coffee 8:35 Reference Sources 9:40 Branding 11:45 Marketing 16:34 Disruption 19:00 Stumbling Blocks to Marketing 22:31 Brand Strategy Framework 26:00 User Profiles 28:00 Brand Attributes 31:30 Conversion Funnel 34:30 Content Stacking Follow Sean: Snapchat: seantamba Facebook: https://www.facebook.com/sean.tambagahan References -- The Futur: https://www.thefutur.com/ The Brand Gap: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109 Creative Strategy and the Business of Design: https://www.amazon.com/Creative-Strategy-Business-Design-Douglas/dp/1440341559/ref=sr_1_1?s=books&ie=UTF8&qid=1489137608&sr=1-1&keywords=creative+strategy Beyond Disruption: https://www.amazon.com/Beyond-Disruption-Changing-Rules-Marketplace/dp/0471218995/ref=sr_1_1?s=books&ie=UTF8&qid=1489137636&sr=1-1&keywords=beyond+disruption Content Stacking: https://www.butlerbranding.com/seo/content-stacking/ -- We help brands connect with their audience in a digital world through strategy and design. Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design. Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture. Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project. Phone: 559.797.3414 Facebook: https://www.facebook.com/butlerwebanddesign Instagram: https://www.instagram.com/butlerbranding
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
 
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Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 4200 Philip VanDusen
Building a Brand in Fashion
 
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Meet Celina Paiz, the founder & designer for Le Selva – a clothing line of vintage, one-of-a-kind garments made from Guatemalan textiles. Watch as Celina reveals the strategies she’s using to expand her brand in 2014 and beyond. From networking and artist collaborations to getting into retail stores with “look books” and pop-ups, see if Celina has what it takes to break out in fashion! What do YOU think Celina will need to do to take her clothing business to the next level? Let us know your thoughts in the comments below! 2014 Fashion Week leaving you wanting more videos? Click here to watch more episodes of Breaking Out in Fashion: https://www.youtube.com/playlist?list=PLTkzAGkOKIh3bCNzUyq0XmXn-uO5Js3GH Get ideas for YOUR business by visiting American Express OPEN Forum: https://www.americanexpress.com/us/small-business/openforum/programhub/getting-to-the-next-level/?pillar=breaking-out-in-business
How Your Brand Can Dominate Instagram
 
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I-- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 132727 GaryVee
Building a luxury fashion brand in Asia: Warren Liu at TEDxHongKong 2013
 
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 4104 TEDx Talks
Creative Retail Sales Ideas for Clothing : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Creative retail sales ideas for clothing will help separate your brand from the competition. Get creative retail sales ideas for clothing with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 27746 eHow
Influencer Marketing, Personal Branding Strategy, Changing the Education System | AskGaryVee 240
 
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-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk QOTD: 27:45 : Who is the last person that you positively impacted? #TIMESTAMPS: 2:55 : What's your perspective on Document V/S Creating? 7:33 : How to build a fitness social media platform using influencers? 16:55 : How would you work with VaynerTalent Clients for Personal Branding in the music industry? 22:15 : Top 2 things you would change in high school education for struggling students? -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). ---- Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com iTunes Podcast | http://apple.co/1QxEM7m Wine Library | http://winelibrary.com
Views: 198541 GaryVee
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
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At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 31605 BrandStorytelling.tv
Brand Name Ideas - Coming Up With A Brand Name
 
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Looking for some brand name ideas? Are you wondering how you can come up with a great brand name? Or perhaps your focused on coming up with a great domain name, book title or company name. Over the years I've leveraged a strategy that I call my "anchor method". This method combines two types of words in order to create a name that sticks, one that's memorable and propels your venture forward. In this tutorial video, I share how you too can come up with a great name yourself. I hope you enjoy! BGJ Share this video: https://youtu.be/JO19bKa1eF8 Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 50271 Brian G Johnson TV
Brand Positioning Strategy
 
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After you've established a brand promise it's time to work on your brand positioning strategy. Jim introduces a framework to help you better understand your business in relation to the market.
Views: 4819 snapclass
The Fashion Strategy - Why do some fashion organizations succeed and others don’t?
 
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Get your free chapter when the book launches: http://eepurl.com/c1SlLP Learn more: https://fashionbuyingmerchandising.com/2017/09/01/the-fashion-strategy-business-book/ Why do some fashion organizations succeed and others don’t? How do the best fashion brands achieve long lasting success? What do the best fashion companies do that set them apart? Why some companies make it to the top only to go bankrupt a few years later? Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega’s fashion empire is still strong, making him one of the richest men in the entire world across all industries. In this book, we will examine what makes a great fashion company and brand. We look at five key dynamics from various perspectives: • Leadership • Problem solving • Vision • How we see our people • Building creativity and innovation There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, “fashion is not for sissies.”
How To Create Engaging Facebook Ads For Your Clothing Brand (STEP BY STEP GUIDE!)
 
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HS APPAREL: http://www.hsapparel.ca/en/ INSTAGRAM MARKETING ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ RECEIVE A CLOTHING BRAND REVIEW: https://www.apparelsuccess.com/ FACEBOOK GROUP: https://www.facebook.com/groups/243380772810772/?ref=bookmarks
Views: 12914 Apparel Success
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 40413 Edwin Dearborn
Video/The New Role of Fashion Shows in Brand Strategy
 
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Aimed at wider audiences and a part of brands’ storytelling, as Milano Fashion Week kicks off today the fashion shows will be consolidating their new role as of recent years, as explains in this video Paola Cillo of the Department of Management &Technology. Fashion shows have in fact taken up a new role in in company strategy and are now aimed at a wider audience (the general public and consumers and not just journalists or buyers) thanks also to the fact that images of shows can now be shared, and commented, immediately on the web and social platforms. Fashion shows are also no more simply a commercial tool but are now part of a brand’s wider storytelling strategy. And they have become more and more real pieces of art – where the true content is not so much the product but the messages that the designer wants to convey about the brand.
Views: 581 UniBocconi
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 132591 Graeme Newell
BA (Hons) Fashion Branding and Marketing at the University of West London
 
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Learn more about the course: http://www.uwl.ac.uk/FashionMarketing Explore specialist fashion brand design and strategy, and fashion marketing. The course covers fashion brand management, fashion marketing and fashion retail. You will develop an understanding of marketing strategies for retailers from value high street to luxury sectors. You will research current global trends while considering aspects such as ethics, social marketing and corporate responsibility.
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
THE THREE BEST MARKETING STRATEGIES | DailyVee 216
 
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THE THREE THINGS I WOULD SPEND YOUR MARKETING BUDGET ON & BUILDING BUSINESSES FOR 2020 WHILE LIVING IN 2017 watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD watch clouds&dirt HERE: https://www.youtube.com/watch?v=S4bAVgMJo8w -- ♫ "Man in Transition" by Jaymison - https://soundcloud.comjaymisonband ♫ "Victoria" by Sonder - https://soundcloud.com/sonder 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-3 -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 172240 GaryVee
Starting a Clothing Line with East Coast Lifestyle | GaryVee Business Meetings
 
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I SAT DOWN WITH A CLOTHING LINE AND GAVE ADVICE ON HOW TO MARKET AND GROW SALES FOR THEIR BRAND. For another great business strategy meeting on sales and growth check out my conversation with the EIGHTH: https://www.youtube.com/watch?v=yMZAeF78bC0&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ&index=1 -- ♫ "Still Waiting" by Jura Kez - https://soundcloud.com/jura-kez -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast : http://garyvaynerchuk.com/podcast Wine Library : http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 243312 GaryVee
Content Creation Strategies: How To Create Content Online
 
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Join Affiliate Marketing Mastery: https://affiliatemarketingmastery.com/masterclass/?utm_medium=social&utm_source=youtube&utm_campaign=affiliate-marketing-mastery-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description In this video, Stefan shares with you some content creation strategies that he has utilized in his business that has helped him create a 7-figure online brand. He also shares with you how to create content online, so that you can attract more people to you, and build a brand that will make you money. Content marketing is one of the best ways to build any business. It is a very fulfilling and enjoyable process. It is what Stefan spends the majority of his time doing in his business, and the #1 thing that has allowed him to create a 7-figure online brand. You have to utilize content in order to attract people. The reality is that people do business with those that they like and trust. Educate, inform and inspire your audience with high-quality content. When you add value, and contribute to the lives of others, in turn, it enhances your life and your business. ★☆★ VIEW THE BLOG POST: ★☆★ https://projectlifemastery.com/content-creation-stategies-how-to-create-content-online/?utm_medium=social&utm_source=youtube&utm_campaign=blog-post-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► https://www.projectlifemastery.com/?utm_medium=social&utm_source=youtube&utm_campaign=homepage-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ ABOUT PROJECT LIFE MASTERY: ★☆★ The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online! ★☆★ MY PRODUCTS & COURSES: ★☆★ Life Mastery Accelerator ► https://projectlifemastery.com/lifemasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Online Business Mastery Accelerator ► https://projectlifemastery.com/onlinebusinessmasteryacceleratorcourse/?utm_term=content-creation-stategies-how-to-create-content-online Morning Ritual Mastery ► https://projectlifemastery.com/morningritualmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Affiliate Marketing Mastery ► https://projectlifemastery.com/affiliatemarketingmasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Money Mastery ► https://projectlifemastery.com/kmoneymasterycourse/?utm_term=content-creation-stategies-how-to-create-content-online 24 Hour Book Program ► https://projectlifemastery.com/24hourbookcourse/?utm_term=content-creation-stategies-how-to-create-content-online Kindle Optimizer ► https://projectlifemastery.com/koptimizercourse/?utm_term=content-creation-stategies-how-to-create-content-online ★☆★ MERCHANDISE: ★☆★ Mastery Apparel ► http://www.masteryapparel.com ★☆★ RECOMMENDED RESOURCES: ★☆★ https://projectlifemastery.com/resources/?utm_medium=social&utm_source=youtube&utm_campaign=plm-resources-page-promo&utm_term=content-creation-stategies-how-to-create-content-online&utm_content=lc-youtube-description
Views: 66657 Project Life Mastery
Unique Marketing Ideas for a Clothing Line : Marketing & Advertising
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehowfinance Watch More: http://www.youtube.com/ehowfinance When marketing a clothing line, you always want to go to great lengths to make sure that you're standing out from the competition. Get unique marketing ideas for a clothing line with help from a Los Angeles-based social media manager and brand designer in this free video clip. Expert: Phil Pallen Filmmaker: John Wilbers Series Description: Sometimes the difference between an unsuccessful business and a successful business rests solely at the feet of the marketing campaign in place. Get tips on running the best marketing campaign possible with help from a Los Angeles-based social media manager and brand designer in this free video series.
Views: 30090 ehowfinance
Negotiation Strategies, Logo Changes & the Apparel Business | #AskGaryVee Episode 205
 
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► Subscribe to Gary's Channel Here - http://bit.ly/GaryVeeSubscribe #QOTD: What have you been up to? #TIMESTAMPS: 2:44 - I want to snap & vlog my work, but I'm mostly sitting at a desk on my phone & email. How can I add variety in content? 5:51 - What are some of your best tips for getting the deal done and making sure what it is mutually beneficial for both parties? 8:30 - How do design changes to apps that cause a negative stir affect brand image or usage? Or does it even? 11:48 - You challenge old every day, how do you feel when challenged from younger - professionally? 14:54 - If you were to build a company today from scratch, at the beginning stages of your company, what would your top three first moves be? Keep in mind you only have $3000. #LINKS: Montage video: https://www.youtube.com/watch?v=Qdvbs1X5-CA Facebook: https://facebook.com/gary Follow My Snaps: http://snapchat.com/add/garyvee My Books: https://garyvaynerchuk.com/books -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 170503 GaryVee
Startup Marketing - How to start a clothing line with no experience and no money
 
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➳ How To Start A Clothing Line With No Experience And No Money ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_video?v=gSZkktU7ylA ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from EvanCarmichael: Fashion Line - Starting Your Own Clothing Brand - https://www.youtube.com/watch?v=HDtAdUm0i1o • Clothing Business - How To Start A Clothing Business - https://www.youtube.com/watch?v=7AqcGB0iCHE • Anna Wintour's Top 10 Rules For Success - https://www.youtube.com/watch?v=2MW-hPH1OLM Danny: "I am 16 and I recently got the passion to be an entrepreneur. I have no experience on the field and I don't have a lot of money but I am really excited to start a business .. preferably a clothing line. What kind of advice do you recommend for people like me and also I am wondering on how I could start it off. PS:I find your videos very helpful!" ♛ BUY MY BOOK, CHANGE YOUR LIFE ♛ Some used the ideas in this book to build multi-billion-dollar businesses. I'll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newsletter/ ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_center?add_user=Modelingthemasters ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8bmTUVP8 • How do I get one of Evan's t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRniTcRwo • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxGA8xr1k • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb0xLIDM ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmichael/ • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmichaelcom • Website: http://www.evancarmichael.com .: MORE ABOUT ME PERSONALLY :. About: http://www.evancarmichael.com/about/ Coaching: http://www.evancarmichael.com/movement/ Speaking: http://www.evancarmichael.com/speaking/ ---------------------------------------------------------------------------- Thank you for watching - I really appreciate it :) Cheers, Evan #Believe
Views: 209813 Evan Carmichael
Creating A Million Dollar Brand w/ DOPE Clothing CEO Rob Gough
 
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How to create a million dollar brand? Get it answered from Rob (CEO of DOPE clothing). To anybody looking to build a thriving brand that rises above the noise and crushes the competition this is a MUST watch. Thanks for watching and make sure you subscribe for new content every week! — https://www.youtube.com/user/23Ambition Peter interviews Rob Gough. Rob is the owner of one of the most successful clothing lines on the planet, DOPE as well as a producer, actor, and part owner in multiple other 7 figure businesses. Rob dives into how to create a brand that's polarizing and rises above the noise, and talks about what he personally looks for when investing in companies. —— Please share some of your biggest goals with us below! 👇🏼👇🏼 We would love to hear from you. Follow Rob Gough and Dope Clothing Below: —— https://www.facebook.com/rob.gough1 https://www.instagram.com/robg/ https://www.instagram.com/dope/ https://www.dope.com/ -------------------------------------- Peter Voogd is on a mission to shift our culture. He has started a movement to empower America’s entrepreneurs and millennials and to give them the tools & strategies necessary to elevate every area of their life and business. Peter truly believes that the more people you are able to influence and help succeed, the more successful you, in turn, will become. Stay humble, but NEVER lose your hunger. —————————————————— Follow Peter Voogd: https://www.instagram.com/peterjvoogd/ https://twitter.com/PeterVoogd23 https://www.facebook.com/peterjvoogd #YoungEntrepreneur #Millennial
Views: 677754 Peter Voogd
How I Started A Clothing Brand | Social Media
 
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To check out the District Clothing range click the link below: https://www.districtclothingstore.com/ https://www.districtclothingstore.com/ https://www.districtclothingstore.com/ How to start a successful clothing brand! Check us out District on Instagram: https://www.instagram.com/district_clothing_co_/?hl=en https://www.instagram.com/district_clothing_co_/?hl=en https://www.instagram.com/district_clothing_co_/?hl=en Or check out the Facebook Page: https://www.facebook.com/DistrictClothingCoAu/ https://www.facebook.com/DistrictClothingCoAu/ https://www.facebook.com/DistrictClothingCoAu/ Or email District at: [email protected] Leave a thumbs up if you enjoyed this video! - Instagram: https://www.instagram.com/hawk_reece_/ - Email: [email protected] - True Protein: www.trueprotein.com.au Use Code REECE for your chace to win the True Protein Ute!
Views: 286143 Reece Hawkins
How to Become Better at Selling Clothing in a Store : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Becoming better at selling clothing in a store requires you to focus on a few key things, like customer relations. Become better at selling clothing in a store with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 56415 eHow
How to Launch a Fashion Brand
 
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www.ScalingRetail.com @ScalingRetail www.scalingretail.com/launch-my-brand/ 6-Week Workshop: Launch MY Brand! Get a strategy to launch and scale your brand successfully. Don't sabotage your chances of success by not planning. Don't be one of the thousands of brands who burn cash wastefully. Learn to keep your eye on the finances, plan ahead and manage your business successfully. Each week we will cover the necessary topics to maximize your results: Week 1: Finances & Cash Flow Week 2: Product Development Week 3: Customer Analysis Week 4: Competitive Matrix Week 5: Selling to Department Stores, Ecommerce Stores, and Building your Ecommerce Site. Week 6: Planning for the Future: Scaling up & Developing Timelines. About Scaling Retail: We are a full service retail consultancy firm that specializes in small to medium businesses. We draw from years of experience working at companies like Barney's New York, Gucci, Macy's, and Ann Taylor, as well as working with and scaling dozens of small retail brands, such as you. We call ourselves the retail doctor. We quickly diagnose, treat, and give you the strategies, in order to get your business heading in the right direction.
Views: 978 Scaling Retail