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SITE Seminar about Marketing Strategies in Europe
 
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Images of the SITE seminar pre-ibtm in Barcelona, by SITE Global. The topic was "How to strategically market your Destination" Speaker: Marina Parra-Flechsig, Managing Director of Weichlein Tours + Incentives.
Pharmaceutical Marketing: The New Rules of a Multichannel Marketing Strategy at Digipharm Europe
 
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Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma. Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech. Presentation:The New Rules of a Multichannel Marketing Strategy • A new reality: share and engage • Adapt or perish: structure the change to multichannel media • Keys of success of a digital marketing strategy Speaker: Jesus Cardenes, Commercial Operations Manager, Shire Spain & Portugal Visit our website: http://www.healthnetworkcommunications.com/2012/digipharm-europe Subscribe: http://www/youtube.com/subscription_center?add_user=dgpharm Read our blog: http://blogs.terrapinn.com/digipharm/ Follow us on twitter: http://twitter.com/digipharm Join our LinkedIn group: http://www.linkedin.com/groups?about=&gid=1814602
Views: 11444 dgpharm
5 Social Media Marketing Tips to Dominate in 2019
 
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Discover five ways to grow your business in 2019 with social media marketing. Learn proven strategies to help you use social media for business in 2019 with five tips. Find out how to effectively use Facebook ads in 2019 to reach your target customers. Discover how to use Twitter and Instagram for business in 2019 to make money and find clients whether you're B2B or B2C. In this video, you will learn how to improve your SEO and gain more organic engagement without relying on Facebook ads by posting on third-party sites like LinkedIn and Medium. Watch to find out the best social media marketing strategies to help you in 2019 and beyond. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on "Real Talk" in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing in 2019,5 Ways to Dominate Social Media Marketing in 2019,grow your business in 2019,grow your business in 2019 with social media marketing,social media for business in 2019,Facebook ads in 2019,social media 2019,social media marketing 2019,social media strategy 2019,carlos gil #socialmedia #socialmediatips #socialmedia2019
Views: 32879 Carlos Gil
Strategy of Huawei in European market
 
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This video just for our group presentation.
Views: 350 LEI H
The Next Generation of Tourism Marketing - iLandGuide
 
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iLandGuide is a digital travel guide application for smartphone user tourists on vacation islands all over the World. Also it's a new, revolutionary way for the local businesses to communicate their products and services to thousands of tourists. Check out more on our website. http://advertise.ilandguide.com
Views: 32643 iLandGuide
Advanced Content Marketing Strategy (Step-By-Step) | A Look Into Neil Patel's Brain
 
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Get a look into the mind of Neil Patel as he breaks down his personal content marketing process. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog We're here to kick off the Advanced Content Marketing Summit. In this session, Neil will show the audience everything he does on his own sites, analytics, driving traffic, a bunch more. So, let's get that screen sharing up. Give us just a few seconds. Let's first get started in my analytics. I think it's already loaded. So, audience overview. You guys can see my traffic stats. There's not really much to hide. So last seven days, I was at 214,000 unique visitors. That's not too shabby, considering I don't do paid advertising. There was like, two jumps. So this is August. Let's look at August of last year, 2016. Keep in mind, I was also doing paid ads then. I was at 454. Now I'm at 200-something thousand in seven days, right? You guys see the difference? Like, you know, this is August 2016. This is, I don't know, we can do a whole month like July. So, 454. I look at users, 'cause users is unique. So 454 to 695. So my traffic is still growing, and here's one strategy that I did. It's hard to see when I look at these months, but if you look at last year, so we can pick any day. Like, we can pick October 2016, and let's go into some of my blog posts. The site content, all pages. So you see this? 13 secrets that'll boost your Facebook organic reach. This post has 13,404 visits. So we would take these keywords. I would sort 'em by impressions and click the rate. So, I can see which keywords have the highest impression count. Like, Facebook marketing strategy gets a ton of impressions for being on the eighth page. 80 position, 80.8, is usually eighth or ninth page, right, however you wanna look at it. So when I would look at all of this, I would sort by impressions, and then I would take all of these keywords, and I would integrate 'em within my blog post. So, let's go to my post. And this post is now changed. It's not 13. Facebook organic reach, search post. My editor is in there; Grant is currently editing. Okay, you see it's now called 20 Secrets That'll Boost Your Facebook Organic Reach, versus the old one of 13 secrets. In other words, what I did is I took this post and I made it super detailed, and I added in all the keywords. It works really well each and every single time. So, the page is loading, and I'll show you other examples that I did this way. Right, like, as you can see, and then I create a table with the list, where you can just click, and you can go down to the section, right, and I'm integrating the keywords within the content. The page is super long. If you look at how many keywords now, this post has 9,858 keywords, or technically words. Some of 'em are a keyword rank, some of 'em aren't, and that's how I rank better, is by modifying the articles and adding in all the keywords that do well, or that I'm at least getting impressions for. Then that way, I know what Google's already ranking me for. If I discuss those topics within my content, I'm much more likely to get ranking. And I do this for a lot of my content pieces. I go through Google Search Console. Every single week, we go and we figure out, all right, what are the most popular posts that we're ranking for, and we just continually rewrite those articles. That's what is helping increase our traffic and our rankings more than anything else. So, if I go month over month, keep in mind, August isn't over yet. So I go to like, April. I know we weren't doing it all the way back in April, and I go to today. August, of course, is gonna be lower than July, because August isn't over yet, but as you can see, it's pretty much growing, right? April, 15, then 12. June is when we rewrote the article, some time in June. July was our first full month, and like, look, it's just going up. July, already, July first through 31st, 22,000 visits. July first to August 23rd, 21,000 visits. That shows, so 21,498. 21,498 divided by, let's say 23rd, Clayton? That puts us on track or 28,000 visitors this month. That's not too shabby, right, all because we rewrite the post and just put in more keywords.
Views: 24372 Neil Patel
How to Develop Effective Digital Marketing Strategies in China
 
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Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics: The players and user habits are markedly different compared to anywhere else. In this context, the EU SME Centre and the French Chamber of Commerce in China will host a joint webinar to help European SMEs gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers. In this webinar, you will learn features of the Chinese online market and consumer behaviour: - Baidu is not Google: Why going beyond SEO is a must in China; - Social marketing in China: How to utilize social media such as WeChat and Weibo to reach more target consumers; - Online advertising in China: Tools and cost.
Views: 2264 EU SME Centre
Best Advertising & Marketing Startups in Europe
 
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Valuer.ai presents the best startups in advertising and marketing industry across Europe. Find out more here: https://valuer.ai/blog/best-advertising-marketing-startups-in-europe/ Best Advertising & Marketing Startups in Europe Best Advertising and Marketing Startups in EuropeEurope, together with the rest of the world, is facing an enormous growth of new businesses.Majority of which are startups, that bring new ideas and disruptive technologies.These companies are trying to shape future trends not only for business giants that are striving for innovation, but also impacting and sometimes even changing people’s everyday lives.In many ways, Europe can be considered as the perfect place to represent the scale of the so-called “digital revolution”.The revolution in terms of opportunities and challenges that startups bring to every industry.This article highlights the best advertising and marketing startups in each European country that, according to Valuer.ai, are worth watching in 2018.Marketing Technology Landscape by Scott BrinkerThe editor of Chief Marketing Technologist, Scott Brinker, presents the expanding array of marketing technologies in his annual Marketing Technology Landscape Supergraphic, also known as Martech 5000.In the infographic, he is dividing marketing technologies into a few main categories: Advertising and Promotion, Content and Experience, Social and Relationships, Commerce and Sales, Data, and Management.It helps marketers to keep track and navigate marketing technologies that are constantly introduced to the market.The infographic highlights 6,829 unique marketing technology solutions and new ideas that are present in the market in 2018.Some of them are developed by big companies like Adobe, SAP, Oracle, etc., where others are actual startups bringing new ideas to the market.What is a startup?There are lots of definitions of a startup.But each of them describes a startup from a different perspective.Some entrepreneurs state that it is a business structure aiming to solve a problem by offering a product or a service that is not available in the market and is under extreme uncertainty.According to Forbes, a startup is a young company that is generating less than 20 million USD, has not more than 80 employees, is totally independent in making all the business decisions and intends to “take over” the world.Paul Graham, an entrepreneur and computer scientist that founded Y Combinator and Hacker News, defines a startup as a company associated with growth:“A startup is a company designed to grow fast.Being newly founded does not in itself make a company a startup.Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth.Everything else we associate with startups follows from growth.”In other words, there is no clear and widely acknowledged startup definition.However, it is possible to define a few points that categorize a business as a startup:• Unconventional business model;• Product or service is in the introduction stage;• Less than 100 employees;• Younger than 10 years;• Turnover under 50 million USD.Valuer.ai‘s list of best startups in Europe in the advertising and marketing industry was created based on the above-mentioned startup defining criteria.The startups were found using databases of Startupranking, Crunchbase and Angel.co.All the companies are listed in the table by country in alphabetical order: LinkedIn https://www.linkedin.com/company/valuer.ai Facebook https://www.facebook.com/ValuerAI/ Twitter https://twitter.com/ValuerAI Instagram https://www.instagram.com/valuer.ai/?hl=en #innovation #startups #valuerai
Views: 320 Valuer
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Webinar: The impact of the digital age on the marketing of football -  Johan Cruyff Institute
 
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http://johancruyffinstitute.com/webinar/marketing-of-football/ The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies. In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it. As the saying goes, “After the game is before the game”: digital technology and media are enabling football fans and clubs to communicate with each other well beyond the 90 minutes of the match. And these technical opportunities are fuelling demand for more content and a personalized user experience. SPEAKERS Steven Adams Steven is the Senior Commercial Acquisitions Manager at The FA. Responsible for new commercial partnerships across all FA assets including England, The FA Cup, Wembley Stadium, St. George’s Park and the Grassroots game. The team has been responsible for recent high-profile partnerships with Emirates, Lidl and Ladbrokes, looking at new ways to build and deliver innovative commercial partnerships. Prior to the FA Steven worked at Facebook, responsible for working with high profile global clients to advise on digital media strategy and spend. Richard Lamb Richard is currently the International Business Director at Inter since July 2015. He is responsible for managing the Club’s business & activities in international markets outside of Europe, including marketing, tours, sponsorships, business development & media. Graduating in Chinese at the University of Sheffield, including as an exchange student at Nanjing University between 1999/2000, Lamb is fluent in Mandarin Chinese and has lived and worked full-time in China since 2002. Richard Denton Richard has been working in the sport marketing and entertainment business since 1989. He has worked for global brands such as Canon, Philips, Omega, ABN AMRO, Heineken and Unilever, across a variety of sport and events including the FIFA World Cup, UEFA Champions League, Formula 1, Volvo Ocean Race, PGA European golf tour, the Ryder Cup, Wimbledon, Roland Garros and the Olympic Games. Richard is now a freelance marketing consultant advising brands and sport organizations and professor of Sport Marketing at the Johan Cruyff Institute in Amsterdam.
Under Armour Vice President Europe Chris Bate on their strategy for the German market | SPOBIS 2017
 
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A major offensive from the States: How Under Armour intends to conquer the German sports apparel market Chris Bate (Vice President Europe Under Armour) at SPOBIS 2017
Views: 621 SPONSORs
4 Proven Medical Marketing Strategies for Medical Professionals
 
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www.getnewpatients.socialtxtmap.com 4 proven medical marketing strategies to grow your practice and get new patients for 2013. Follow each strategy for a growth of 25% for each proven strategy guaranteed. Call: Amy Zehr for a FREE Marketing Consultation Social Txt Map 719-371-1258 [email protected] http://youtu.be/R-8mMW0MpSA
Views: 26131 Amy Zehr
Single Market Strategy
 
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More information: http://ec.europa.eu/priorities/internal-market/index_en.htm
Views: 1267 EU Growth
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 764931 GaryVee
AIDA Marketing Strategies - How to Tell a Story that Sells
 
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Learn How to Tell Stories Like a Marketer using AIDA. https://www.udemy.com/promo-video-animation-course-make-demo-videos/ ***100% Money Back Guarantee from Udemy*** This section was From the Popular Udemy Video Animation Course. The Course Just lunched and over 500 Students Enrolled on the 1st Day alone and a 5 Star Rating. Here is a link to get the course 90% OFF for Limited Time Only $5 Coupon: https://www.udemy.com/promo-video-ani... What is AIDA: AIDA is a Marketing Acronym that Stands for: Attention: You must get the Attention of your target market as quickly as possible. There are a number of ways you can do this from using elements of surprise or shocking the audience. Interest: The best marketers know how to keep their audience interested throughout the story. The last thing you want is the audience tuning out. Desire: You want to foster 'WANT' for your product or service. Want goes far, far beyond 'thinking they should have it' instead it has to become a bringing passion. Action: And finally, after seeing your story, your audience should be moved to action. It should be the next 'Natural' Step in the process. A.I.D.A has been used effectively in marketing strategies and plans of all sizes. Its something you should infuse in every piece of copy about your company from the brochures, videos, commercials, to your website. In the end, its all about customer experience and sales. What's Included in this Video? - Ways to Immediately get the Attention of your Audience - Ways to keep them interest in you marketing pitch. You can increase interest and engagement by creating 'knowledge gaps'. It's a great strategy to show your audience what they don't know and to add mystery! - Desire is key, and desire can be manufactured. For example, showing a lot of personality and emotion can help you instantly connect with you audience and get them away from their 'left brain' to their 'right brain'. Inspire your audience and they will throw caution to the wind. - Getting Action can be easy... if you know how to do it. In fact, this course has a whole lecture on how to get your audience to do anything you want. This video was a section of the popular Udemy course on how to create animated videos for you business. Creating a Brand Story in your branding is essence to who you are as a company and what you stand for. AIDA is a great start and a common framework on helping you learn how to market from the ground up. This is also the foundation of viral marketing and stories being shared. Links to Course: Get it for $9: https://www.udemy.com/promo-video-ani... Full Price Version: https://www.udemy.com/promo-video-ani... Free Lite Version: https://www.udemy.com/demo-video-anim... 14 Day Free Trial GoAnimate: http://tracking.goanimate.com/SH7Y
Views: 35928 Stefan Kojouharov
LiveTVdata - key to successful 360° marketing strategy Hristo Tuchev - Webit.Festival Europe 2019
 
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Listen to Hristo Tuchev - H-Tech / Founder about LiveTVdata - key to successful 360° marketing strategy In 2018 more than 50% of gross advertising budgets went to TV. Digital overtook the TV media spending on some markets, but on others, like Bulgaria it is still struggling to do so. TV is powerful in delivering the big numbers of reach while digital is precise, effective and targeted. How can we have the best of these two worlds? LiveTVdata provides the solution. It is the solid base which allows the development of a great number of effective digital strategies which can redefine the way you think about marketing. In today’s marketing we use to think about digital, TV, radio, print, BTL, etc. separately. Even the most advanced advertising agencies keep these activities separate in silos and in different departments. However the target user is one. We can reach him or her effectively only with coherent, synchronized and clever 360° marketing approach. LiveTVdata is about stitching the TV and digital marketing together. It is about synchronizing in real time your digital activities with your TV campaign. It is about evaluating your performance. It is about tracking your competition. It is about your holistic view of the market. It is about multiplying the power of your best weapons – TV and digital. LiveTVdata is about to announce the biggest release of Bulgarian TV advertising data for free on Webit 2019 Webit.Festival Europe 2019: https://www.webit.org/festival/2019/
9 guerrilla marketing examples
 
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Check out our blog post with more ideas and examples. https://www.infusionsoft.com/business-success-blog/marketing/advertising/guerrilla-marketing-strategies-for-small-businesses?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=guerrillamarketingseo&utm_term=guerrillamarketingexamples180608&utm_content=social "Guerrilla marketing" can sound intimidating, but it really just means coming up with inexpensive and creative marketing strategies for your small business. These guerrilla marketing examples will help you come up with your own marketing ideas and find ways for you to get people noticing your brand. Share your favorite creative and cheap marketing ideas in the comments. Infusionsoft’s powerful customer relationship management (CRM) software integrates with apps you use daily to get your sales and marketing efforts more organized, deliver personalized follow-up service, and close more sales. Learn more, demo our marketing software, and start a free trial: https://www.infusionsoft.com/?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=boilerplate&utm_term=guerrillomarketingexamples180608&utm_content=social. Subscribe to our YouTube channel: https://www.youtube.com/infusionsoft Follow us on Twitter: https://twitter.com/infusionsoft Like us on Facebook: https://www.facebook.com/infusionsoft Follow us on LinkedIn: http://www.linkedin.com/company/infusionsoft
Views: 14064 Keap
ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans
 
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ECONOMIC CRISIS: companies shift MARKETING strategies, target POVERTY-STRICKEN Europeans Record high unemployment in the EU has forced some of the larger consumer goods companies to shift marketing strategies. They target poverty-stricken Europeans' demand for cheaper goods in the midst of an economic crisis. Unilever -- the third-largest consumer goods company in the world, which manufactures hundreds of brands like Aviance, Ben & Jerry's, Dove and Lipton -- will be doing just that. Jan Zijderveld, head of Unilever's European division, said in an interview with Financial Times Deutschland that "poverty is returning to Europe." He speculates that sales can be increased by providing smaller and cheaper branded products. With changing economic conditions, shopping habits change as well: "If a consumer in Spain only spends €17 when they go shopping, then I'm not going to be able to sell them washing powder for half of their budget," Zijderveld said. Unilever has already begun altering its branding to adapt to the challenge of low growth in the developed world. In Spain, it introduced Surf detergent in packages for only five washes; in Greece, it is marketing mashed potatoes in smaller packages for a lower price. It has also created lower-cost brands for products like tea and olive oil. The company previously implemented low-cost branding strategies in developing countries such as Indonesia, where it sells individual packets of shampoo for a few cents each. But Zijderveld says that they have forgotten similar types of selling options in Europe because they were not used in the years prior to the economic crisis. Univeler's quarterly results last month bemoaned "sluggish growth" and "fragile consumer confidence" in developed countries. Zijderveld believes that lower-cost brands must be matched with Apple-like service in order to increase profits. "In an Apple store, everyone thinks: Wow, what an experience. ... Why can't we sell food like Apple sells devices? Why are there no genius consultants for chicken?" Record unemployment since adoption of Euro Univeler's move to adapt strategies for underdeveloped countries to EU markets is grounded in Europe's grim new reality. Unemployment is on the rise in the EU as consumer purchasing power declines -- the Eurozone's unemployment rate hit a record high this summer. The EU's ministry for statistics, Eurostat, reported that 17.8 million people were out of work in the Eurozone in June: The highest level since the Euro was adopted as the EU's currency in 1999. And according to new French Labor Ministry figures released on Monday, more than three million people were unemployed in the country in July, the highest levels in more than 13 years. Spain's unemployment rate reached a record high of nearly 25 percent in the second quarter of 2012. Greece's trails close behind, with a 23 percent unemployment rate reported in May. This data "bodes ill for consumer spending and growth prospects," chief European economist at IHS Global Insight Howard Archer told CBC. A downward trend in consumer spending has been observed since the middle of 2011, VisaEurope reported. Underlining this economic misery is an ongoing program of budget cuts and austerity, which EU nations are adopting in an attempt to pay down their debts. Eurozone citizens have witnessed cuts in salaries, healthcare systems, state financial support and public spending, which has led to an overall decrease in their discretionary income. The cuts are proving deeply unpopular all over the EU, leading to mass protests, violence and strikes. The more unpopular austerity measures in Greece included a new property tax and the suspension of 30,000 civil servants on partial pay. In Spain, thousands of people regularly protest in the streets against austerity, with young people encamping in tent cities and general strikes being held against planned budget cuts. Tags: CapitalWatch 2012 poverty record unemployment sales marketing strategies target poor cheaper goods consumer global co2 population power news politics children poverty economy Europe austerity debt Greece Spain Italy Goldman sachs fraud deal money bank banking loan mortgage gold silver oil gas fuel currency euro people tax run country nation withdraw billion devalue banker bailout recession depression jobs employment Greek collapse bills cash trends trendy financial Gerald celeste Alex jones nwo new world order Zion Zionist illuminati stock market shares Obama JPMorgan Economic meltdown breadline WYNKnews MetatronGodsword
Views: 806 ThEconomyy
Black Hat Europe marketing strategies
 
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promotuktuks.co.uk/web Promo Vehicle Hire, Promotional Vehicle Hire for outdoor advertising and marketing campaigns.
Views: 1 Promo Tuktuks
Digital Marketing Jobs in Europe
 
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https://indemandcareer.com - In this video I respond to some viewer request to do a Digital Marketing Career Walkthrough in Europe. I do a broad overview of the digital marketing opportunities in places like the UK, Germany, and more.
Views: 347 sethjared
Practical Business and Marketing Advice for Dominating 2019 | Keynote at NAC | Philippines, 2018
 
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I'm fired up about this keynote that I gave at the National Achievers Congress in Manila in the Philippines, but at the same time, even though it's not a new epiphany by any means, I'm seeing that while so many of you are consuming my content and listening to what I'm saying, the majority of you are lacking in execution. Please, don't let this 2018 marketing strategy and business advice just go in one ear and out the other. Listen, learn, and then do. By the way, if you're not listening to my podcast, you're really missing out. This is by far the easiest way to consume my content when you're driving to work, on the subway, or at home cooking. Go check it out 🔥👇 http://garyvee.com/audioexperience — Share this video on Twitter: https://garyvee.com/TweetManilaNAC — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my new shoe here: https://garyvee.com/GaryVee003 — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 100291 GaryVee
The $100 Travel Agency Marketing Plan - Updated
 
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Complete article with links to resources mentioned in video: http://hostagencyreviews.com/the-100-travel-agency-marketing-plan/ Travel Agency Marketing Articles: http://hostagencyreviews.com/category/marketing Marketing isn't a luxury when you have a travel agency - marketing is a must. Join us for a crash course in some simple (and effective) travel agency marketing ideas anyone with a $100 bill can do. Presented by: Stephanie Lee, Founder of Host Agency Reviews
Views: 10172 Host Agency Reviews
Best EU Beverage Brands: Digital Marketing 2015
 
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The 2015 L2 Digital IQ Index®: Beverages EU assesses the digital performance of 60 brands in the five largest Western European markets: France, Germany, Italy, Spain, and the United Kingdom. Across Europe, a diverse mix of beverage brands continue to demonstrate flat or declining market performance. While the overall market outlook remains grim, brands operating in Europe face a compelling opportunity in the rapid growth of online grocery. Specifically, beverages represent the most popular product category, purchased by 55 percent of online grocery shoppers. Top Ten EU Beverage Brands in Digital Marketing, including best practices: 1. Coca-Cola - Genius 2. Red Bull - Genius 3. Monster Energy - Gifted 4. Budweiser - Gifted 5. Coca-Cola Light - Gifted 6. Pepsi - Gifted 7. Heineken - Gifted 8. Lucozade - Gifted 9. Pepsi Max - Gifted 10. Rockstar - Gifted The ranking out of 60 brands includes etailer (e.g. Amazon) partnerships, seo, ecommerce, mobile, social media and best-in-class cross-channel campaigns. Download the report: http://www.l2inc.com/research/beverages-eu ?utm_source=youtube&utm_medium=organic&utm_content=beverageseu&utm_campaign=youtube2015 View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Views: 1599 L2inc
Airbnb Digital Marketing Case Study | Growth Hacking
 
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A company that operates an online marketplace for people to lease or rent short term lodging, AirBnB.. An American company, AirBnB Operates in 191 countries Check out our Instagram Page: https://www.instagram.com/crazyonweb.training/ It earned the Revenue of $2.6 billion with 3100 numbers of employees in 2017 The Timeline: 2007- Joe Gebbia and Brian chesky rented their room. And the idea of Airbnb spread further. 2008- Nathan Blecharczyk joins as 3rd co-founder. 2009- Got $ 2,00,000 funding from Y- combinator 2010- Converted their apartment as a office 2010- AirBnB’s Co- Founders Started living using Airbnb for few months 2012- Airbnb announced the acquisition of Localmind and till now they have opened second international office covering US, UK, Indonesia and Thailand. 2013- Opened European headquarter in Dublin, Iceland. 2014- Partnered with home cleaning agency and introduces its new logo. 2015- Partnered with Deutsche Telekom to have its app preinstalled in 13 countries and increased its funding to$2.3 billion. 2016- Launched experience feature in app to offer Tour and Events in addition to places to stay. 2017- Acquired luxury rentals. 2018- Airbnb revealed its intention to launch airline. AirBnB Digital Marketing Strategies: Social media : Active on major social media platforms. Is liked by 13,451,387+ on facebook and got 3m+ followers on instagram. Got 6,68,000+ followers on twitter. The popular hashtag for their social media strategy was #belonganywhere. The only purpose of Airbnb behind strong social media strategy is to keep people informed about what host and travelers were doing all over the world. 2) Influencer marketing : For influencer marketing Airbnb partnered with MTV India and hosted #LiveThere online contest by collaborating with popular youth icons like Radhika apte, Nikhil Chinapa and Anusha Dandekar,. 3) Inbound marketing : By using inbound methodology Airbnb attracted new prospective customers by partnering with Google and invested huge amount in Google Search Ads which helped Airbnb to increase their listing from 10,000 to 80,000. Airbnb also worked on creating effective landing pages which serve as a lead generation machine. The Results : Affordable hospitality with just tap of a button. Currently operates in 81000 cities all over the world. With more than 6,50,000 hosts. Celebrating satisfied host and travellers throughout the world.
Best Marketing Plan PowerPoint Presentation Template
 
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This template contains all the slides you need to make an amazing marketing plan presentation!! This template is easy to use and update. We built this presentation based on the best guides to create marketing plan presentation such as Forbes guide. This template has a modern and clean design, 40 Color schemes each one with two backgrounds (dark and light), 3 aspect ratios and more than 140 useful marketing slides that will help you tell your company story easily! ► Marketing Plan PowerPoint Presentation Template: http://bit.ly/2TFIMZ8 ► Marketing Plan Keynote Presentation Template: http://bit.ly/2Ha3oHD ► Marketing Plan Google Slides Presentation Template: http://bit.ly/2Cr7m8Z Save days of hard work, these presentations are so easy to edit, just few clicks and you will be ready! The slides: - Cover Slide. - Presenter Slide. - Executive Summary. - About Our Company. - Who we are?. - What we do?. - Company Overview. - Our Mission. - Our Vision. - Our Values. - Our Goals. - Our Awards. - Employee Hierarchy diagram. - The Founders. - Our Professional Team. - Our Services. - Our Projects. - Our Happy Clients. - What our client say? (Testimonials). - SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). - Pricing Table. - Market Segmentation. - Marketing Research. - Marketing Process. - Marketing Strategies. - Marketing Strategy. - Online Marketing Strategy. - Product-mix Pricing Strategies. - Product Line Pricing Strategy. - Pricing Strategies. - Positioning Strategy. - 7 P’s of Marketing Strategy. - 4 P’s of Marketing Strategy. - Marketing Objective. - Target Market. - Target Customers. - Unique Selling Proposition. - Offers Strategy. - Unique Selling Proposition. - Distribution Plan. - Partnerships. - Joint Ventures. - Referral Strategy. - Promotions Strategy. - Increase the Average Transaction Amount. - Customer Retention Strategy. - Customer Loyalty Cycle. - Financial Projections and Key Metrics. - Lead Conversion. - Marketing Materials. - Marketing Solutions. - Growth Strategy. - Business Growth. - Ansoff Matrix Growth Strategy. - Sales Strategy. - User Growth. - Sales Process. - Sales Process. - Sales Methods. - Competition Landscape. - Competition Analysis. - Potential Acquirers. - Market Share. - Social Network. - Financial Highlights. - Basic Pyramid. - Inverted Pyramid. - Segmented Pyramid. - Horizontal timeline. - Column Chart. - Clustered Column Chart. - Column & Pie Chart. - Clustered Column Chart. - Bar Chart. - Clustered Bar Chart. - Pie Chart. - Doughnut Chart. - Area Chart. - Data Driven. - Mobile Mockup. - Tablet Mockup. - Laptop Mockup. - Screen Mockup. - Vector Maps (World, United States Of America, China, Australia, Africa, Asia, Italy, South America, Canada, North America, Netherlands, Denmark, Europe, Mexico, Brazil, India, France, Turkey, Germany, Austria, Spain, Sweden, Switzerland, UK, Russia). - Text Slide. - Icon Slide. - Social Network. - Contact us. ===================== ► Our Portfolio on Graphicriver: http://bit.ly/2PxHT7q ===================== ► For new PowerPoint, Keynote and google slides templates and tips, subscribe here! http://bit.ly/2K60gu2 ► Follow us on Twitter: https://twitter.com/Sprite4it ► Like us on Facebook: https://www.facebook.com/sprite4it ► Website: https://www.spriteit.com #PowerPoint #Keynote #GoogleSlides #PresentationTemplates #PPT #MarketingPlan #PitchDeck #SpriteIT
Views: 7210 SpriteIT
DO I LIKE IT? Wine marketing strategies
 
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Mad Cat Media's brief was to promote the new business; Do I Like It ?. Aimed at producers, importers and retailers, it is an exciting new venture that explores the psychology behind wine buying. Based at a vibrant London wine event the video would feature both the brand creators and experts in the industry.
Views: 8254 Hayden King
Real Estate Marketing Strategies to Win More Clients on Social Media
 
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Learn how to use social media for Real Estate at https://cgil.co/TopProducerRE Watch this webinar on “How to Create Content That Converts to Dollars” to help Real Estate Agents discover valuable lessons, tips, and tricks for social media marketing. Key takeaways: • How to select the platform that works best for you & engages clients • Create engaging content that converts to qualified leads • Maximizing the ROI of photo, video, audio content, and ads • Automation tactics & tracking tools to use • Examples of how to write active post copy • Live video strategies for your next open house Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: social media for real estate agents,how to use social media for real estate,social media marketing for real estate agents,social media marketing for real estate,social media marketing tips for realtors,real estate agent,real estate marketing ideas,real estate coaching,real estate training,real estate lead generation,agent 2021,real estate marketing,real estate leads,social media strategy,marketing tips,social media marketing,real estate marketing 2018
Views: 1442 Carlos Gil
ZARA -Marketing strategy in retailing
 
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My courteous greetings to everyone This video discuss about the retail marketing strategy of the leading fashion brand in Europe - ZARA. The video is a voiceover of a powerpoint presentation discussing about ZARA's business model where the it focusses mainly on it consumers (heart of business model), its design and production, the logistics system and its boutique stores. The ppt for the video are available on slideshare link http://www.slideshare.net/ShivanshSurana/zara-a-marketing-strategy-redefining-retailing Shivansh
Views: 2326 shivansh surana
EMEA Director of Marketing, Europe
 
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Job Title: EMEA Director - Marketing Location: Any European major city (Sweden preferable) Industry: Medical device (mobility) Salary: Highly competitive Salary and benefits. Overview: This new and exciting role to drive marketing strategy for a world leading medical device company. If you have worked in marketing across a country or Europe and have experience in marketing communications, Product information and business intelligence, apply for this unique role. As Marketing Director, you will be responsible for: Break down the Group’s (marketing) strategy into an EMEA marketing strategy Support sales with state-of-the-art marketing initiatives to drive growth Take care of standardized initiatives all over EMEA To apply for the role of director of marketing you will ideally have: Commercial marketing experience Business intelligence and market knowledge experience Marketing communication experience live in a major European city If you are curious about this exciting opportunity as a marking director - EMEA APPLY NOW and change your life today. For more information about the role contact Drew on [email protected] for a confidential conversation or call 02038000519 Due to high demand, only successful applicants will be contacted. A consultant will reach you within 7 working days. Projectus are the world leader in medical technology talent management. Our sole mission is to connect medical technology companies with the best industry professionals across the globe. We place people across the full medical device spectrum including R&D, Regulatory, Engineering, Sales, Marketing, Clinical and Service. For all our services visit our website and discover more.
Digital Marketing Strategies | SEO, Content, Blogging, Facebook Marketing, Social Media, Advertising
 
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Digital Marketing Strategies | SEO, Content Writing, Blogging, Facebook Marketing, Social Media Marketing or Online Advertising? | Learn with Umer Faheem (MBA) Those who haven't Subscribed to My Channel, may kindly SUBSCRIBE: https://www.youtube.com/UmerFaheem247 Sharing is Caring | Connect with your Customers Alhamdulillah! UMER FAHEEM (MBA) is a Certified Digital Marketing Strategist, SEO Expert, Social Media Specialist, Business Analyst (Google Analytics) & Customer Service Guru from United States, United Kingdom, Europe, Germany, Denmark, Pakistan, India & other reputed Countries of this Global World. UMER is an MBA (Marketing) graduate from University of Management & Technology (UMT) with 4.00 GPA, Merit Scholarship, Dean Merit Award along with Appreciation Letters from his Teachers/Mentors/Gurus & Company CEO's. UMER FAHEEM holds 400+ International Certifications in Digital Marketing from United States, United Kingdom, Europe, Germany, Denmark, Pakistan, India & many other Countries. Alhamdulillah, UMER possesses 4+ years of hands-on experience in Digital Marketing, White Hat SEO, Content Strategies, Social Media Marketing, Data Analysis, QA, Google Analytics, Marketing, HR (Recruitment), Team Building (Management) & Customer Service along with 100% Success Record of increasing Search Rankings, Online Presence, Web Traffic, Positioning & Customer Service Experience. In a nutshell; "UMER FAHEEM is 100% self-made Digital Strategist" Umer Faheem can be contacted via: 1. Website: https://umerfaheem247.wixsite.com/digitalstrategist 2. Website: https://umerfaheem247.wixsite.com/digitalmarketing 3. Website: https://umer-faheem.heek.com/ 4. Email: [email protected] 5. Mobile (WhatsApp): +923064617302 & 0332-4701406 You can also approach me via my Social Channels as shared below: 1. LinkedIn: https://www.linkedin.com/in/umerfaheem-digitalstrategist/ 2. Facebook: https://web.facebook.com/digitalstrategist.umerfaheem 3. Instagram: https://www.instagram.com/umerfaheem.digitalstrategist/ 4. Twitter: https://twitter.com/UmerFaheemMBA 5. Google+: https://plus.google.com/u/0/111394695352646736337 6. YouTube: https://www.youtube.com/UmerFaheem247 #DigitalMarketingStrategies #SEO #SocialMediaMarketing #LearnWithUmerFaheem #UmerFaheem #DigitalStrategist #SEOExpert #SocialMediaSpecialist #GoogleAnalytics #CustomerServiceGuru #Trainer #LearnDigitalMarketing #ShukarAlhamdulillah
Low Budget | Digital Marketing Strategy of Coaching Classes | Coaching Startup | ( in Hindi )
 
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WsCube Tech Tries to explain the Digital Marketing Strategy of a Coaching Class Setup with Low budget - 1- Google My Business. 2- Facebook. 3- Setting up Websites. 4- Instagram. 5- Content & Video Marketing. 6- Paid Ads. WsCubeTech – Digital Marketing Agency & Institute. ✔ We can help you to create a comprehensive Digital Marketing plan to take your business to new heights. ✔ Offering Job Oriented Most Latest , Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure. For More information : Call us at : +91- 92696-98122 , 8561089567 Or visit at : https://www.wscubetech.com/ There is complete playlist of Digital Marketing Interview Tips & Tricks available - https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5TK There is complete playlist of Facebook Ads available - Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn There is complete playlist of Twitter Ads available. Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU Please don’t Forget to Like, Share & Subscribe ►Subscribe: http://bit.ly/wscubechannel ► Facebook : https://www.facebook.com/wscubetech.india ► Twitter : https://twitter.com/wscube ► Instagram : https://www.instagram.com/wscubetechindia/ ► LinkedIn : https://www.linkedin.com/company/wscube-tech/ ► Google + : https://plus.google.com/+wscubetechjodhpur ► Youtube : https://www.youtube.com/c/wscubetechjodhpur ► Website: http://wscubetech.com ------------------------------------------| Thanks |------------------------------------------------ Digital marketing strategy How to do Digital Marketing of Different Business Digital marketing strategy of Coaching classes Digital marketing strategy in low budget Low budget digital marketing strategy Coaching classes business strategy Low budget coaching classes Digital Marketing in education sector Grow your coaching classes Coaching classes business online marketing Digital marketing for coaching institutes. How to promote coaching classes online
Views: 496 WsCube Tech
Digital Marketing Strategies for Small Medium Businesses
 
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Digital Marketing plays a vital role in overall growth of a company in today's scenario. This webinar will cover practical steps which SMBs can take for strategizing and executing Digital Marketing campaigns. The core techniques , tools which enable quick goto market strategies will be discussed in detail in the webinar.We would also show some example or case studies explaining these concepts. 1. How to build and grow your website 2. How to attract traffic to your website using SEO, Social Media, Email Marketing, Pay per click (PPC), Video marketing, Blog Marketing and blogger outreach campaigns and Digital PR 3. How to set up , track and manage your online reputation 4. Tools for tracking Mohit Maheshwari is co-founder and Managing Director of NEW MEDIA GURU (NMG) www.newmediaguru.co.uk - a full service digital marketing agency. NEW MEDIA GURU was started from London and now works with a broad range of clients and partners from all over the world including US ,UK, Australia,Singapore, Malaysia and over 20 other countries. The company clients include large brands,SMBs,digital agencies,funded and non-funded technology startups . Mohit has been in the industry for the last 13 years and has worked on digital marketing strategies for clients such as GE Money, Yahoo!, Intuit, TUI, Bacardi,Nikon,Citibank,Intel and has worked with advertising agencies such as JWT,IPG Media brands and helped small and mid size agencies in US, UK and Australia scale up their operations through offshoring operations and sales, marketing strategies for business development. Mohit also has taken Digital Marketing sessions and trained young Fashion designers at JD Institute of Fashion in his early career. He has also given motivational workshop on Discipline of Sales. He was one of the early bloggers from India and covered IAMAI events in its inception years. Mohit has also given presentations at un conferences and meetups organized by Indiatimes, Microsoft and helped in organizing entrepreneurial meet ups. He is a member of TiE, SEMPO and NEW MEDIA GURU is a member of IAMAI, Microsoft Partner Network (MPN), Amazon Web services ( AWS) Partner network and Google Engage and Adwords partner. Mohit has extensively travelled across US, UK, Europe and is passionate about helping clients and organizations irrespective of their scale and size. He is also featured in various newspapers and publications like Silicon Angle, Hindustan Times, Economic Times,Times of India and Digit magazine. Mohit plans to write his own book someday and work towards contributing to society through various social causes. When not busy with work , he makes it a point to attend EDM Music Festivals and loves to travel.
Views: 4649 Digital Vidya
Pharmaceutical Marketing: Augmented reality a new way to engage at Digipharm Europe Conference
 
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Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma. Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech. Presentation: Augumented Reality- a new way to engage Suzanna van Straaten, Senior Renal Marketing Manager, Genzyme Visit our website: http://www.healthnetworkcommunications.com/2012/digipharm-europe Subscribe: http://www/youtube.com/subscription_center?add_user=dgpharm Read our blog: http://blogs.terrapinn.com/digipharm/ Follow us on twitter: http://twitter.com/digipharm Join our LinkedIn group: http://www.linkedin.com/groups?about=&gid=1814602
Views: 8544 dgpharm
Netflix Marketing Plan
 
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Recorded with http://screencast-o-matic.com
Views: 1715 Arthur Warren
Managing Marketing and Financing Strategies in Eastern Europe Part 3
 
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Ms. Iwona Bochenska, Senior International Trade Specialist for the Office of Trade and Investment at the Illinois Department of Commerce & Economic Opportunity, presents at the Doing Business in Eastern Europe Symposium on March 9, 2018.
Views: 4 Governors State
Routes Europe Uncovered: How airports attract airlines - Interviews part 1
 
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What is Routes? Not many non-aviation people know about the existence of Routes, a global network of events during which airport representatives meet airlines to try to establish new air connections from their airport. What does an airport need to do to attract an airline? We attended Routes Europe 2018 in Bilbao, to find out first-hand exactly how much effort do airports need to put into this process. What did we learn? Convincing an airline to establish a new air service to/from your airport can be a demanding and lengthy process, involving sustained collaboration with a wide range of external partners – such as tourism authorities, foreign direct investment agencies, the local business community and regional or national governments. Europe’s airports have developed extensive airline marketing & route development departments specifically for this task and the objectives they set are part of the overall business strategy of each airport (for example, ‘gain a new route to Asia and 2 new routes to Africa by year X’). These objectives are linked to the airport masterplan and investment in improving and expanding the facilities, so that the airport is able to provide the capacity and quality of service required by various airline business models. In order to market itself to airlines effectively, an airport needs to regularly assess and research the features & benefits of its catchment area. Key information of interest to airlines includes: the population living within 1 hour and within 2 hours of the airport; how they get to the airport; the demographics & economic positioning of that population; significant employers in the region and the kind of international connectivity they require; tourism and other special attractions such as seasonal festivals. Airports also need to financially entice airlines to develop at their location. This almost always involves systems of rebates and incentives on airport charges (the fees paid for the use of the infrastructure) as well as other forms of indirect support – such as financing airlines’ marketing and communication plans relating to the routes they operate at the airport. Moreover, airports also need to ensure their operational processes & infrastructure are efficient – and can be tailored to the requirements of specific airlines. They need to make sure there is enough capacity to accommodate future growth. In this regard, airport charges are just one side of the economic equation of operating at an airport for airlines – although they are never keen to admit it. In all these aspects, airports are business-to-business suppliers, and like all suppliers, big customers can squeeze them for more, while smaller customers can bring the extra volume that can end up making the difference between a profit or loss at the end of the year. All these network development & marketing strategies are now a must for airports across Europe. They are per se symptomatic of airport competition - as is the fact that European airports end up spending a lot of money to attend and exhibit at the ROUTES Conferences, which are events dedicated to air route development where they are literally courting airlines (who attend for free).
Views: 483 ACI EUROPE
Hospitality Insights by EHL - #ContentMarketing Strategy at Choice Hotels
 
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Tess Mattisson, Director of Marketing for Choice Hotels Europe gives her insights on Choice Hotels content marketing strategy and #digitaltransformation. #ContentMarketing #hospitalityindustry #hotelmanagement #hotelmarketing #socialmediamarketing
Tourism Marketing Strategies
 
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Get full information about tourism marketing strategies at http://www.tourism-review.com
Views: 2649 tourismreview
Storytelling Strategies for Brand Marketing Keynote by Carlos Gil
 
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Storytelling Strategies for Brand Marketing Keynote at EXMA 2017 in Mexico City, Mexico. From Facebook Live to Instagram Stories to Snapchat, discover key social media marketing strategies to amplify your social media engagement through the use of short-form storytelling, GIFs, influencer marketing and community management techniques. Discover what leading brands such as DocuSign, Western Union, McDonald's, and others are already doing to boost their social media presence and learn about the future of social media too. If there's a social media keynote that you should watch that will give you the know-how, actionable tips, and effective strategies that you can apply for B2B or B2C, it's this one. Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Carlos Gil is a first generation Latino marketing executive, Inc. Magazine contributor, and award-winning Snapchat storyteller with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: social media marketing strategies,social media marketing strategies 2017,social media marketing strategies for small businesses,social media marketing strategies in utilizing consumer-generated content,social media marketing strategies for rapid growth,social media marketing strategies for ecommerce,social media marketing strategy,social media marketing tips,social media tips,social media keynote,social media marketing keynote,social media keynote speaker,snapchat keynote,snapchat for business,carlos gil speaker,carlos gil snapchat,snapchat for business keynote,the future of social media
Views: 2085 Carlos Gil
How to develop a robust digital marketing strategy in China
 
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Internet and mobile phone growth in China has been a remarkable phenomenon over the last decade. By the end of 2011, China counted 513 million internet users and more than a billion mobile phone users. This has contributed to China becoming the world's largest market for online selling in terms of the number of online shoppers and forecasts indicate that the market will grow to some USD 176 billion by 2014. With such an audience and trends, one cannot afford to ignore the rise of the online realm to promote their brands, products and services. Join this webinar and discover: • Why EU SMEs should be considering digital marketing in China? • Ways to promote your brands and products online and particularities in China. • How to capitalise on e-markets, social media and Search Engine Optimisation (SEO) in China? • Case studies, best practices and tools of digital marketing a la Chinese.
Views: 571 EU SME Centre
The Executive Master in Marketing & Creativity at ESCP Europe
 
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The Executive Master in Marketing & Creativity is a ground-breaking programme designed for marketing professionals wishing to stay ahead of the curve, as well as those planning to enter the sector and facing the challenge of getting up to pace. The EMMK offers all the elements of a high-level Executive Master in Marketing, combined with an innovative approach which places creativity at its very core. Our approach to marketing is anything but "by the book". We get our inspiration from firms that defy conventional wisdom – both the scrappy startups built on disruptive business models and the more established players that have rewritten the rules of the game. This programme will allow all professionals to improve their current skills and prepare them for the new challenges faced by the industry, and to anticipate and design proper sets of actions and strategies. The course takes places in our European campuses in London, Paris and Berlin. It is now recruiting for the January 2017 intake. Find out more at escpeurope.eu/emmk
Views: 18849 ESCP Europe
Pharmaceutical Marketing: Social Media Monitoring by Google at Digipharm Europe Conference
 
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Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social media marketing for pharma. Social media monitoring: Mobile, the Acceleration of Everything- How to Engage the Connected Consumer Speaker: Jens Monsees, Industry Head, Consumer Goods & Healthcare, Google Digipharm Europe: Discussing the challenges and strategies used to enhance online communications, customer relationships, strengthen brand awareness and improve profitability in digital marketing for pharmaceutical/biotech. Visit our website: http://www.healthnetworkcommunications.com/2012/digipharm-europe Subscribe: http://www/youtube.com/subscription_center?add_user=dgpharm Read our blog: http://blogs.terrapinn.com/digipharm/ Follow us on twitter: http://twitter.com/digipharm Join our LinkedIn group: http://www.linkedin.com/groups?about=&gid=1814602
Views: 2798 dgpharm
How Juul made nicotine go viral
 
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Juul tried to design a solution to a public health problem. It wound up creating another one. Subscribe to our channel! http://goo.gl/0bsAjO Read more about Juul on Vox.com: https://www.vox.com/science-and-health/2018/5/1/17286638/juul-vaping-e-cigarette And listen to the Today Explained episode on Juul's marketing practices: https://art19.com/shows/today-explained/episodes/3cfdf464-8619-4ebe-a343-42458870cb77 Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor. The Juul did things differently: it packed a high-nicotine, low vapor hit in a small, USB drive-shaped package, with a colorful range of flavors and a buttonless, intuitive design. It wasn't just a hot new e-cigarette — it was a hot new tech gadget. Now, middle schools and high schools across the US are nervous about how many kids are getting hooked on Juuls. By Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: http://bit.ly/2OZTiJ5. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H
Views: 970237 Vox
Marketing the MicroCube: when going home is better than going big | European CEO
 
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American Wind is an energy technology company that has turned the idea of a wind turbine on its head. Traditionally, to get more energy from wind you need to make your turbine bigger. American Wind's solution: much smaller turbines – called MicroCubes – but many more of them, arranged in two metre by three metre WindWalls, generating 100kw each. Because these solutions are more compact, it means they can be closer to the point of energy need, minimising energy lost during transmission. CMO and VP Daniel B Yost explains the company's target audience, his strategy for establishing American Wind and the MicroCube as a transformative brand, and what sustainability means to the business. In another video, his father Robert Yost explains the technology and inspiration behind the MicroCube. For a full transcript visit: https://www.europeanceo.com/videos/marketing-the-microcube-when-going-home-is-better-than-going-big For more European CEO videos go to https://www.europeanceo.com/videos/
Views: 25233 EuropeanCEOVideos
Case Study: Sunsweet European Marketing | WSI Comandix
 
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When Sunsweet was looking to Develop a Digital Marketing Strategy across their European markets, they came to WSI. They wanted to Increase Conversions and create a Consistent Brand Message, and we were Excited to Help! Watch to Learn what we were Able to Do for Sunsweet!
McDonald’s Marketing Strategies
 
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McDonald's marketing strategies , how its made and build its brand . Building Brand Equity , Plan to win strategy.
Pharmaceutical Marketing That Works: Marketing Mix
 
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Principal John Bienko talks about how pharmaceutical companies can measure and maximize their return on their promotional investments.
Views: 18934 ZS
HUAWEI Marketing Plan by Blue Phoenix Team
 
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Hello! We are the Blue Phoenix, one of the teams participating in EURECA competition, a marketing plan competition held by Prasetiya Mulya. The case contributor for this competition is HUAWEI Indonesia, as they are seeking to build awareness of and interest in their smartphones among Indonesians. Participants are asked to deliver their proposal in written and visual forms, and this is ours. Enjoy!-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 1524 Nito Waruwu
Managing Marketing and Financing Strategies in Eastern Europe Part 1
 
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Ms. Alison Mello, International Trade Specialist for the U.S. Commercial Service and Chicago branch of the U.S. Department of Commerce, presents at the Doing Business in Eastern Europe Symposium on March 9, 2018.
Views: 19 Governors State
Latest digital marketing strategies - Marketing Automation Network  | MAN.Digital and Landingi
 
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Marketing Automation Network - Webinar Week 1: Latest digital marketing strategies FREE 6 WEEK VIDEO COURSE On growth marketing for European Tech Businesses GET A FREE COPY of The Automatic Customer BOOK PRIVATE FACEBOOK GROUP on Growth Marketing CLAIM FREE Digital Marketing Tools Licences to Kick Start your Business You’ll discover: - The most commonly used phrases and buzzwords in digital marketing - A practical guide on how to get free traffic to your website - The latest digital marketing strategies your competitors are not using You will get: Video with the latest digital marketing strategies you can implement for your startup right away. Ebook with the most common phrases and buzzwords in digital marketing. Visit Our Social Profiles. LinkedIn: https://www.linkedin.com/company/1042... Facebook: https://www.facebook.com/manndigital/ Twitter:http://twitter.com/romeoman Flickr:https://www.flickr.com/people/mandigi... Instagram: https://www.instagram.com/man_digital/ Pinterest: https://pl.pinterest.com/mandigital/ YouTube Channel: https://goo.gl/3eb0zt Live Journal: http://mandigital.livejournal.com/pro... Blogpost: http://mandigitalblog.blogspot.com/ Google Plus: https://goo.gl/btl0E7 About me: https://about.me/romeoman Wordpress: https://mandigitalblog.wordpress.com/ Tumblr: https://mandigital.tumblr.com WEB: https://man.digital 58 Stockport Rd, Manchester M12 6AL, UK +44 1616947221
Views: 118 MAN DIGITAL