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How to develop competitive advantage for your business?
 
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The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson (http://www.paulrobinson.in) adapts in his teaching. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 10621 Positive Revolution
Strategy and Competitive Advantage
 
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The heart and soul of any strategy is the actions and moves in the marketplace that managers are taking to gain a competitive edge over rivals. Competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position. There are five frequently used and dependable strategic approaches to setting a company apart from rivals and winning a sustainable competitive advantage. Strategy leaders need to understand these five strategic approaches to setting an organization apart and winning competitive advantage.
Views: 457 Gregg Learning
Michael Porter on Competitive Strategy
 
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Michael Porter on Competitive Strategy
Views: 77640 Youtuber Nilesh
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
 
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Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 3535 Philip VanDusen
Competitive Strategy in 3 Minutes
 
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Learn the core definition of competitive advantage via the 3-Circle model. See the software created using the model: http://vennli.com More actionable than SWOT analysis. Use the framework to discuss your competitive strategy with your team and get to the heart of customers' choices. Learn more about Vennli --------------------------------------- Demo: http://vennli.com/request-demo/ Facebook: https://www.facebook.com/vennli Twitter: https://twitter.com/vennliapp LinkedIn: https://www.linkedin.com/company/vennli
Views: 83423 25urbany
What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean?
 
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✪✪✪✪✪ WORK FROM HOME! Looking for WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean? COMPETITIVE ADVANTAGE meaning - COMPETITIVE ADVANTAGE definition - COMPETITIVE ADVANTAGE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Competitive advantage is a business concept that describes the attribute of allowing an organization to outperform its competitors. These attributes may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, etc. Access to new technology can also be considered as an attribute of competitive advantage. Competitive advantage is the leverage that a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality interests consumers. Target markets recognize these unique products or services. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another. Value proposition is important when understanding competitive advantage. If the value proposition is effective it can produce a competitive advantage in either the product or service. The value proposition can increase customer expectations and choices. Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services as its competitors. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage. Competitive advantage seeks to address some of the criticisms of comparative advantage. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Competitive advantage attempts to correct this issue by stressing on maximizing scale economies in goods and services that garner premium prices (Stutz and Warf 2009). The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited by Clulow et al.2003, p. 221). Successfully implemented strategies will lift a firm to superior performance by facilitating the firm with competitive advantage to outperform current or potential players (Passemard and Calantone 2000, p. 18). To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). Superior performance outcomes and superiority in production resources reflect competitive advantage (Day and Wesley 1988 cited by Lau 2002, p. 125). The quotes above signify competitive advantage as the ability to stay ahead of present or potential competition. Also, it provides the understanding that resources held by a firm and the business strategy will have a profound impact on generating competitive advantage. Powell (2001, p. 132) views business strategy as the tool that manipulates resources and creates competitive advantage, hence viable business strategy may not be adequate unless it possesses control over unique resources that have the ability to create such a unique advantage.
Views: 22112 The Audiopedia
Porter's Generic Strategies
 
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Learn more about Porter's models of strategy here on the tutor2u website: https://www.tutor2u.net/business/reference?q=porter Porter's generic strategies of low-cost and differentiation are introduced and explained in this revision video.
Views: 129100 tutor2u
Porters generic strategies
 
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Buy our app and get access to the models. You can place your own content in the model and use it for your assignments. You can use it in your teaching or presentations as well – just remember to tell it’s from flixabout.com. Furthermore, you get to see the full text for the movies. Prize for the App: 2 Euro. Enjoy. https://itunes.apple.com/dk/app/forklar-mig-lige/id1034714497?mt=8 https://play.google.com/store/apps/details?id=com.flixabout.flixabout Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. These four strategies should be seen as a continuation of Porter's Five Forces. But now it's specifically about how a firm can achieve a favorable competitive position in the industry. More on www. flixabout.com
Views: 52201 flixabout.com
How to Deal with Business Competition | 100% Success Strategy
 
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Introducing how to deal with business competition. Learn and implement advance techniques to deal with your business competitors in 2018. Like, share and subscribe our young entrepreneurs forum to get future videos. Are you ready for your business competitors? How to deal with business competition? We all know that small businesses are finding harder and harder to compete. So, i created this video to teach you on how to deal with business competition. The best answer for dealing with business competition is making marketing your first priority. Second thing you should consider is your customer service. A good Customer service will help you to get good amount of clients and customers on regular base. Third thing is keeping your finance & invest it according to your business plan. Also, take some experts help to deal with competition. Follow these 7 tips to deal with business competition. 1. Learn the Latest Marketing Channels for Any Business 2. Hone Your Personal and Team Performance 3. Keep Your Eye on New Technology, Like Drones 4. Maximize Automation to Boost Productivity 5. Improve Visual Appeal with Tools Like Visme 6. Keep Up with the Latest Business Systems 7. Get Yourself the Help You Need Marketing drives your business. So, you have to be updated with all marketing techniques to grow your business. Follow these 7 marketing techniques to grow your business. 1. Market your business on online advertising. Like youtube & adwords. 2. Learn & Implement Word of Mouth Marketing. 3. Create Informative flyers. 4. Create posters with proper meaning. 5. Email Marketing 6. Content Marketing 7. Youtube viral marketing. In difficult time, you have to learn and implement how to invest your money in innovative marketing techniques that help your business thrive. If you want to get more videos on marketing, business development & education then, join and subscribe our young entrepreneur’s forum to get future videos. Also, like this video to help others. Thanks for watching How to Deal with Business Competition.
Don’t Feed the Bears: Creating Competitive Advantage with Innovation and Disruption
 
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Additional Materials: www.tompkinsinc.com/downloads/Dont-Feed-The-Bears This video focuses on how you can use innovation and disruption to create competitive advantage. Jim has been disrupting business since the 1970’s when we used the science of Industrial Engineering to disrupt warehousing and network modeling. This has evolved to today where we use the science of the supply chain to disrupt business. Interestingly, while we have been disrupting supply chains, the digital imperative has been disrupting business. These supply chain and digital disruptions have created the perfect storm for innovation and reinvention in today’s business world. This video will take you through the Disruption Cycle and ask you to ponder on four key questions that will allow you to identify game changing opportunities in your organization for innovation and disruption. Additional Materials: www.tompkinsinc.com/downloads/Dont-Feed-The-Bears
Views: 200368 Tompkins International
Creating & Implementing Strategy for Competitive Advantage Program Overview
 
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Creating and Implementing Strategy for Competitive Advantage at Wharton Executive Education (http://whr.tn/1ID9f2B) is designed to help you evaluate your firm's current strategy and provide you with the tools to create and implement new strategies for an edge over the competition. Wharton professors Nicolaj Siggelkow and Harbir Singh discuss the executive education program Creating and Implementing Strategy for Competitive Advantage, based in Philadelphia, Pennsylvania, and the goals of the program.
Starting a Small Business, Part 3 : Dealing With Competition & Building Your Competitive Strategy
 
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Every small business has competition. In this program you will learn how to identify your real competitors and develop a strategy for competing effectively against them.
Views: 14653 Cliff Ennico
Competitive Strategies
 
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In this course, you will understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A competitive strategy concerns the specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. It is important to understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A low-cost leader’s basis for competitive advantage is lower overall costs than competitors’. Success in achieving a low-cost edge over rivals comes from eliminating and/or curbing “nonessential” activities and-or out managing rivals in performing essential activities. A low-cost provider strategy achieves lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing rivals. The essence of a broad differentiation strategy is to offer unique product or service attributes that a wide range of buyers find appealing and worth paying for. A low-cost provider strategy can always defeat a differentiation strategy when buyers are satisfied with a basic product and don’t think “extra” attributes are worth a higher price. The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members. Niche strategies are focused closely on serving segment-specific or niche markets. Business strategy may alternatively be based on the process of product or service differentiation across a range of markets and market segments. Best-cost provider strategies are a hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/features/performance/ service attributes and beating customer expectations on price. A company’s competitive strategy should be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies.
Views: 659 Gregg Learning
What is competitive advantage?
 
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Competitive advantage is the uniqueness that makes you stand out of the crowd. Helping you to identify your competitive advantage makes you chose and position your business in market in a right way. In this video, you will know the reasons behind identifying your competitive advantage, which in turn will help you to grow your business. For more information please visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson ( http://www.paulrobinson.in ); the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 5692 Positive Revolution
What is Competitive Advantage?
 
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ZACH DE GREGORIO, CPA www.WolvesAndFinance.com When you talk about business strategy, people talk a lot about competitive advantage. I feel this is a buzzword that people say a lot, but I wanted to dive deep into this idea and discuss what competitive advantage really means. This is an important concept to understand if you are making business decisions or understanding financial statements. Competitive Advantage is an attribute that allows you to outperform competitors. What I want to emphasize is the financial element of competitive advantage. The whole point of studying this, is it shows up in your financial statements as profit. The goal here is to focus on the attributes in your business that enable you to earn a higher profit than your competition. For example, imagine two companies that sell a similar type of product. Company A sells that product for $2, and company B sells that product for $1. Both companies can make that product for $0.50. So company A is making much more profit. Our job is to figure out, “what is the competitive advantage of company A versus company B?” Let us imagine the reason is that company A has a perception in the market for higher quality. We have all experienced situations like this. We might go into a store to purchase an item, and you see a line of similar items on a shelf. If one of those items has a reputation for better quality, you are going to be willing to pay a higher price for that item. In this example, quality is the competitive advantage. What is so interesting about studying competitive advantage, is that there are so many different options. It can be almost anything that gives your business an edge. There are many of these, but I am going to list out just a few. • Low cost leader • High quality • First mover status • Unique technology • Customer loyalty • Economies of scale • Vertical integration • Government regulation All of these are different reasons you might have a competitive advantage. I could talk for ages on each one of these, but I want to focus on the reason competitive advantage is so important. Whatever situation your business is in, if you have the awareness of your competitive advantage, it makes your business decisions so much easier. Every business out there only has so many resources. If you can take your resources and focus them on the area your business adds the most value to the market, you will make more profit. That is the basics… but we are going to take this to another level. When you study business strategy, what you quickly realize is that competitive advantage is not enough. What you really want to achieve is “sustainable competitive advantage.” You want your profit to last for years. A term you will hear people say is “economic moat.” You can imagine your business is a castle in the Middle Ages. One of the defenses of castles was a moat that was full of water. Your business is just like a castle, where you have competitors who are trying to take over your market position. The larger your economic moat, the harder it will be for someone to impact your company profits. Neither Zach De Gregorio or Wolves and Finance Inc. shall be liable for any damages related to information in this video. It is recommended you contact a CPA in your area for business advice.
Views: 1505 WolvesAndFinance
Alternative Competitive Advantage
 
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This mini-lecture introduces an alternative way to characterize the underlying sources of a competitive advantage.
Views: 133326 David Kryscynski
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1589101 Brian Tracy
Porter's 3 Types of Business Strategies
 
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-- ► Subscribe to My Channel Here https://www.youtube.com/c/Andrewstotzpage?sub_confirmation=1 -- Books talked about in the video: Competitive Advantage: Creating and Sustaining Superior Performance, by Michael E. Porter. Get it: http://amzn.to/2rLHHBP Understanding Michael Porter: The Essential Guide to Competition and Strategy, by Joan Magretta. Get it: http://amzn.to/2rLxrtn -- DR. ANDREW STOTZ, CFA is an award-winning stock market analyst. He worked for various investment banks during the past 20 years until starting his own firm A. Stotz Investment Research. He has been a university lecturer in finance for all those twenty years and earned a PhD in finance from the University of Science and Technology of China. He is a co-founder of CoffeeWORKS Co., Ltd., a leading specialty coffee roaster. He is an avid yoga student, cyclist, and wellness aficionado. Andrew is also a prolific public speaker, delivering keynotes and management training. Find Andrew here: Website: http://andrewstotz.com Become a Better Investor: http://becomeabetterinvestor.net Facebook: http://facebook.com/andrewstotzpage Twitter: http://twitter.com/Andrew_Stotz Instagram: http://instagram.com/andstotz
Views: 1705 Andrew Stotz
Porter's Generic Strategies - Simplest explanation with examples
 
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Porter's Generic Strategies for a Competitive Advantage - Simplest explanation ever with relevant examples Porter's Generic Strategies model is very relevant in terms of business studies, business tutorials, business meetings and just overall in the world of business even in this day and age. This video covers all the perspectives of the approach and makes it easier for people to remember it with the help of relevant examples. This simple video is derived from expert input and the presentation style is deliberately kept simple and concise as always. Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content.
Views: 4499 Mister Simplify
Six Strategies for Creating Competitive Advantage in Your Creative Business
 
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Accomplished business development consultant and brand strategy expert Thomson Dawson shares six key ideas for creating competitive advantage in your creative business. In this presentation,Thomson addresses independent designers and communication professionals who are members of the AIGA Santa Barbara Chapter. Presentation was held at the Oreana Winery Cellars in Santa Barbara, California. http://www.whitehotcenter.com/hot-info/
Views: 6846 WHC2012
Porter Competitive Strategy
 
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Industry Analysis and Porter's Five Forces Model http://www.youtube.com/watch?v=DDTVvIryyhI More videos at http://facpub.stjohns.edu/~moyr/videoonyoutube.htm
Views: 42551 Ronald Moy
What is Competitive Advantage in Hindi - Detailed Explanation with Examples
 
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Hey Friends, in this video i have tried to explain the meaning of competitive advantage. I hope you will like it.
Views: 16640 Shiva Tayal
Marketing Strategies - How to separate yourself in a price competitive market
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ TrancedFury: " Hi Even, great video, and I as you, believe in the power of belief. I strive to bring that into my everyday to help separate me from the competition. I've run into a road block as of late. In my industry 2-Way Wireless (Wireless Technologies) it's extremely price driven and competitive, with multiple brands and ecommerce. Any tips on helping separate yourself in a price competitive market?" Help us caption & translate this video! http://amara.org/v/FN80/
Views: 29588 Evan Carmichael
Competitive Strategy Options - The best way to compete
 
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There's power in having a strategy, but which strategy do you choose? Understanding your own strategy, and that of your competition, puts you ahead of the game. Interested in learning about how to run your own business? Or maybe it's time to upgrade your resume with an MBA. Check out Ducere Global Business School, one of the most flexible, globally aware and industry relevant tertiary education providers in the world. Start your journey now: http://bit.ly/ducereeducation Ducere Design Team: Sam Ross, Angus Jones, Angus Turner, Dylan Bennett
Organizational Strategy, Competitive Advantage, and Information Systems
 
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Organizational Strategy, Competitive Advantage, and Information Systems
Views: 6954 Software Engineering
Differentiation Strategy
 
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Differentiation strategies are attractive whenever buyers’ needs and preferences are too diverse to be fully satisfied by a standardized product or service. The essence of a broad differentiation strategy is to offer unique product or service attributes that a wide range of buyers find appealing and worth paying for. A company attempting to succeed through differentiation must study buyers’ needs and behavior carefully to learn what buyers think has value and what they are willing to pay for. Then the company must include these desirable features to clearly set itself apart from rivals lacking such product or service attributes. Successful differentiation allows a firm to - Command a premium price. Increase unit sales (because additional buyers are won over by the differentiating features). And gain buyer loyalty to its brand (because some buyers are strongly attracted to the differentiating features and bond with the company and its products). Differentiation opportunities can exist in activities all along an industry’s value chain and particularly in activities and factors that meaningfully impact customer value. Such activities are referred to as uniqueness drivers have a high impact on differentiation rather than on a company’s overall cost position. A low-cost provider strategy can always defeat a differentiation strategy when buyers are satisfied with a basic product and don’t think “extra” attributes are worth a higher price.
Views: 2256 Gregg Learning
Strategy in Management
 
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How important is strategic management? It largely determines which organizations succeed and which ones struggle. So, what does it mean to think strategically? Strategic thinking means to take the long-term view and to see the big picture, including the organization and the competitive environment, and consider how they fit together. Strategic Management refers to the set of decisions and actions used to formulate and execute strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals. Strategy necessarily changes over time to fit environmental conditions, but to achieve competitive advantage, companies develop strategies that incorporate these elements - target specific customers, focus on core competencies, provide synergy, and create value. Organizations will thrive with a strategy based on targeting customers, exploiting core competencies, building synergy, and providing value. SWOT analysis is an audit or careful examination of strengths, weaknesses, opportunities, and threats that affect organizational performance. Managers often start with a SWOT analysis, an audit or careful examination of strengths, weaknesses, opportunities, and threats that affect organizational performance. The BCG matrix is concept developed by the Boston Consulting Group (BCG) that evaluates strategic business units with respect to two dimensions— business growth rate and market share. The BCG Matrix is a simple tool for understanding and analyzing business strategy and formulating appropriate management plans. Porter’s Five Competitive Forces help determine a company’s position vis-à-vis competitors in the industry environment. Porter’s Five Competitive Forces include potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products and rivalry among competitors. Porter’s Five Competitive Forces help managers understand the forces that exist that will affect the strategic management of the organization. To find a competitive edge within the specific business environment, Porter suggests that a company can adopt one of three strategies: differentiation, cost leadership, or focus. A differentiation strategy is a strategy with which managers seek to distinguish the organization’s products and services from those of others in the industry. A cost leadership strategy is a strategy with which managers aggressively seek efficient facilities, cut costs, and use tight cost controls to be more efficient than others in the industry. A focus strategy is a strategy where managers use either a differentiation or a cost leadership approach, but they concentrate on a specific regional market or buyer group. In his studies, Porter found that some businesses did not consciously adopt one of these three strategies and were stuck with no strategic advantage. Without a strategic advantage, businesses earned below-average profits compared with those that used differentiation, cost leadership, or focus strategies. Managers should think carefully about which strategy will provide their company with a competitive advantage. The primary tools that managers use to implement strategy effectively: visible leadership, clear roles and accountability, candid communication, and appropriate HR practices. Managers use visible leadership, clear roles and accountability, candid communication, and appropriate HR practices to execute strategy effectively.
Views: 550 Gregg Learning
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
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VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
Will AI-First Strategy Give a Company a Sustainable Competitive Advantage?
 
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Many companies have begun focusing on Artificial Intelligence. Is AI something companies have to do, or does it provide a sustainable competitive advantage?
Views: 1245 Raj Ramesh
Business Strategy from Wharton: Competitive Advantage | Wharton on edX | Course About Video
 
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Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace. Take this course on edX: https://www.edx.org/course/business-strategy-wharton-competitive-wharton-strategyx#! ABOUT THIS COURSE Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy. You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change. By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage. WHAT YOU'LL LEARN Evaluate your strategic environment in the present and the future Identify the differences between organizational effectiveness and strategic positioning Map core and supporting activities of your firm and how they interact with each other Locate organizational barriers to strategy implementation and organizational change Engage in a strategic planning process that works
Views: 2103 edX
The Five Competitive Forces That Shape Strategy
 
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Views: 1890539 Harvard Business Review
Five Competitive Strategies
 
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In this course, you will understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A competitive strategy concerns the specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. A company’s competitive strategy with its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting market conditions, and achieve a particular competitive advantage. The two biggest factors that distinguish one competitive strategy from another boil down to whether a company’s market target is broad or narrow, and whether the company is pursuing a competitive advantage linked to lower costs or differentiation. It is important to understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others.
Views: 557 Gregg Learning
Generic Strategies Mini-Lecture
 
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This is an Overview of Porter's Generic Strategies.
Views: 182102 David Kryscynski
Marketing Strategy| Porter's Generic Strategies in Hindi| Cost leadership,Differentiation and Focus
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 25344 Intellectual Indies
Logistics, the supply chain and competitive strategy
 
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This short video will take you through chapter one of Martin Christopher book "Logistics & Supply Chain Management", 4ed.
Views: 2799 jens johansen
Starbucks CEO: Growth isn't a strategy
 
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Howard Schultz says that even though Starbucks is a massive operation, "it's still early days" for the organization and you can expect much more growth.
Views: 27024 CNN Business
Marketing positioning strategy
 
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Learn how to use "magic quadrants" to position your products in the market-- whether you're a startup or an established company. See full course: https://www.udemy.com/rockstar-ubuild-an-inc-5000-company/?couponCode=youtube39 Complimentary lecture from an online course: How to build a multimillion dollar company. Link includes a discount code for the course.
Views: 14490 Rockstar U
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 166472 365 Careers
What is strategy? Michael Porter explains common misunderstandings.
 
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Strategy is the creation of a unique and valuable position, involving a different set of activities.
Views: 115974 Kirenz Analytics
Strategic Offensives
 
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Strategic offensives are called for when a company spots opportunities to gain profitable market share at the expense of rivals or when a company has no choice but to try to whittle away at a strong rival’s competitive advantage. The best offensives use a company’s most competitively potent resources to attack rivals in those competitive areas where they are weakest. Generally, strategic offensives should be grounded in a company’s competitive assets and strong points and should be aimed at exploiting competitor weaknesses. Managers understand when to pursue offensive or defensive strategic moves to improve a company’s market position.
Views: 107 Gregg Learning
Driving Business Result: HR strategies to gain a competitive edge.
 
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Learn how ADP clients leverage HR strategies through a BPO solution to gain a competitive edge, drive business results and allow them to focus on running their business.
Views: 716 ADP
Michael Porter: Aligning Strategy & Project Management
 
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Harvard Professor Michael Porter discusses how to align strategy and project management within an organization. For more information, visit www.sternspeakers.com/michael-e-porter.
Views: 184236 Stern Speakers
Strategic Management
 
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In thinking strategically about a company, managers of all types of businesses must develop a clear understanding of what moves and approaches will be employed to gain advantage in the marketplace. A organization's strategy explains why the company matters by specifying an approach to creating superior value and determining how capabilities and resources will be utilized to deliver the desired value. In effect, the crafting of a strategy represents a managerial commitment to pursuing an array of choices about how to compete. In most industries, companies have considerable freedom in choosing the how's of strategy. A company’s business model sets forth how its strategy and operating approaches will create value for customers, while at the same time generating ample revenues to cover costs and realizing a profit. The nitty-gritty issue surrounding a company’s business model is whether it can execute its customer value proposition profitably. Just because company managers have crafted a strategy for competing and running the business does not automatically mean the strategy will lead to profitability - it may or it may not. Competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position. Strategy leaders need to understand these five strategic approaches to setting an organization apart and winning competitive advantage. A company achieves sustainable competitive advantage when an attractively large number of buyers develop a durable preference for its products or services over the offerings of competitors, despite the efforts of competitors to overcome or erode its advantage. Regardless of whether a company’s strategy changes gradually or swiftly, the important point is that the task of crafting strategy is not a onetime event but is always a work in progress. Winning companies create value by defining, developing and deploying a set of strategic capabilities that provide a unique competitive advantage. A winning strategy must fit the company’s external and internal situation, build sustainable competitive advantage, and improve company performance. Companies don’t get to the top of the industry rankings or stay there with illogical strategies, copycat strategies, or timid attempts to try to do better. How well a company performs is directly attributable to the caliber of its strategy and the proficiency with which the strategy is executed.
Views: 1098 Gregg Learning
BUSINESS LEVEL STRATEGY IN HINDI | Porter’s Generic Strategies | Strategic Management | BBA/MBA |ppt
 
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#YouTubeTaughtMe STRATEGIC MANAGEMENT IN HINDI - 11 This video consists of the following: 1. Concept of Business level strategies in hindi 2. Different types of Business level strategies i. Cost Leadership business strategy ii. Product differentiation business strategy iii. Focus business strategy IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). BEST REFERRED BOOKS FOR BUSINESS POLICY & STRATEGIC MANAGEMENT : I. https://amzn.to/2Hh33gL - Concepts in Strategic Management and Business Policy II. https://amzn.to/2kMmTrD - Business Policy and Strategic Management: Concepts and Applications TAGS FOR VIDEO: business level strategies generic business strategies porters generic business strategies model cost leadership strategy in business product differentiation strategy in business focus business strategy what are business level strategies strategic management levels of strategy business strategies by porter Michael porter's business strategies ppt on business level strategies in hindi strategy of international business strategy v business plan
Views: 7591 Sonu Singh - PPT wale
Choosing a Supply Chain Strategy
 
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http://www.driveyoursuccess.com The best supply chain strategy is one that meets the needs of your market, its customers and your business model.
Views: 25319 Ian Johnson
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 73765 365 Careers