My critical assessment of “advertising effectiveness” of the Juice Plus Company was done. JuicePlus promotes whole food based nutrition products and I featured my analysis of them as a YouTube video. My reflection on motivational appeals were elaborated within messages of 5 different advertisements for the Juice Plus campaign as an Old Dominion University Project for my Persuasion Class headed by Professor Alison Lietzenmayer. Juice Plus targeted the audiences of parents with children under 18, health and non-health conscious consumers across their campaign, utilizing both primary and secondary motivational appeals. As we live in a world with visual societies, advertisements show primary images with words being the backup languages and cultures more easily (Gass & Seiter 2014). Images shown in ads persuade through iconicity,indexicality and syntactic indeterminacy. Therefore audiences summarizes ideas and concepts being iconic as it represents people, events or things. When ads shows proof of circumstantial evidence, for example the showing of how unhealthy a person was before intervention of a new product, showcases indexicality. When ads implies association through word forms to accumulate information in particular contexts, it is therefore syntactic indeterminacy at work.
Views: 187 Shellone Reynolds
Nitay Alon and Yohai Sabag discuss the metrics and methods necessary for gauging the long-term effects of campaign effectiveness.
Views: 77 Optimove
Though investment in digital advertising is growing at a faster rate, Print Media is still the #1 choice of Indian marketers to promote their products and services. According to Print Madison Report, Investment in Print Advertising is expected to grow by 5.3 per cent in 2015 and is projected to be the largest contributor (40 percent) to overall advertising spend in India. One of the challenges faced by large organizations with print media advertising is its measurement. How do you measure which Print Ads are driving maximum traffic to your web property? Which Print Ads bring in engaging users? Join us in this exclusive webinar to learn how to use Google Analytics to measure the effectives of Your Print Media Advertisement. You’ll learn: * Ways to Measure the Impact of Print Media Advertising on Your Website Traffic * Identifying Print Media Platform that generates more traffic for your website * Carrying out ROI Analysis ... plus, much more!
Views: 962 Tatvic Analytics
Setting up the Facebook advertising campaign is easy... Analyzing the data and knowing if you have a profitable or failing campaign is tough... See exactly how I analyze my Facebook ads data, now! There are follow up videos to this one where I continue to grow this campaign with more $5 facebook ad sets and also analyze the different interests and ad sets. Check out the next one in the series, here: https://www.youtube.com/watch?v=Fp5CMGO64dM&index=2&list=PL0sOKzn__yK1uMYzAwJwIMMT5WDF46Qcl Last Monday I published a video where I show you how I setup a full Facebook retargeting ad campaign. I also added a second facebook ad campaign based on a look alike to show you how easy it is to set up multiple advertising campaigns in Facebook. If you missed it, that video is here: https://www.youtube.com/watch?v=DluuQ952900 The second Facebook ad campaign is an explanation of "how to run a $5 per day facebook ad campaign" where I show you how easy it is when duplicating out the ad sets... This video covers that approach and theory for $5 facebook ads in more detail: https://www.youtube.com/watch?v=fceh6_UZz8A This video now looks into the data and helps you understand how I monitor and adapt to what happened in Facebook from the advertisement. I explain not only what to do, but what I'm thinking and also what I'm looking at ad monitoring to make sure that my Facebook ads are in the right place. I explain the parameters for when I scale my facebook ads and when I turn them off. I cover the most important metrics to track, which are covered deeper in this video: https://www.youtube.com/watch?v=YVOEcxIZ7u0 If you want more content about Facebook advertising, check out my free case study where I show you how I generated about 14,000 leads in
Views: 33650 Miles Beckler
How to tell if your Facebook ads are working or not? This video discusses the steps in analyzing your Facebook ads. You can apply these steps to your ad campaigns to see what is causing them to underperform or to scale them up. **MY LINKS: Twitter: https://twitter.com/VentureDCS Facebook: https://www.facebook.com/VentureDigital Academy: http://www.venturedigitalacademy.com/ **LIVE TRAINING SESSION: If I have any live training sessions booked this month, they will be listed at this link. Check it out to see if one is scheduled right now: http://join.venturedigitalacademy.com **RECOMMENDED PRODUCTS (*includes affiliate links below): Google Apps For Work (free trial): http://bit.ly/venture-google Freshbooks accounting & invoicing (30 days free): http://bit.ly/venture-fresh Mailchimp (free for 2000 subs): http://bit.ly/venture-mailchimp Elegant Themes (WordPress Themes): http://bit.ly/venture-ethemes Leadpages (landing page tools): http://bit.ly/venture-lp GoToWebinar (save 10%): http://bit.ly/venture-gotoweb Adobe Stock (free 10 images): http://bit.ly/venture-adobestock Adobe Acrobat Pro: http://bit.ly/venture-adobeacrobat Adobe Creative Cloud: http://bit.ly/venture-adobecc
Views: 11381 Venture Digital
Views: 1751235 MadeMyDay
http://geek-freemarketing.com/how-to-measure-marketing-effectiveness This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided spreadsheet and start trimming the fat from your marketing!
Views: 4913 The Fletcher Method
After studying this chapter you should understand and be able to explain the importance of message research, methods that generate concepts and ideas for advertising, the sequence marketers generally follow in using advertising research, methods that measure attitudes to advertising such as recall, recognition and persuasion, methods that measure behavioural responses to advertising such as neuroscience and sales response. http://www.helpwithassignment.com/
Views: 4501 Helpwithassignment HwA
As Newsworks launches its first effectiveness research, M&S’ Nathan Ansell, Mondelēz International’s Matt Stockbridge, Maxus’ Anna Hickey, AMVBBDO’s Bridget Angear and others give their views on the quality of communication metrics, short-term trends and the importance of long term brand health.
Views: 644 Newsworks
Webinar presentation of "The Impact of a Publisher's Brand on Advertising Effectiveness" by Joline McGoldrick and Hannah Pavalow (Millward Brown Digital) on June 25, 2014.
Views: 168 Millward Brown Digital
David Whitelam, Head of New Client Development I think therefore I… buy?! Can it be so simple? While our understanding of how people make decisions has grown significantly, the advertising industry has been slow to adapt, with new research suggesting that the “traditional” persuasion-based measures previously employed do not actually correlate to long-term business growth. It’s time for a different model which takes into account the behavioural sciences - one that puts emotion at the heart of the questioning. If you feel nothing, you do nothing; if you feel more you buy more. Using insights from the IPA Datamine and their work on John Lewis’ Christmas campaigns, David demonstrates how emotional engagement can be measured and how it is key to predicting long-term advertising success.
Views: 40 ISBA - One Voice
Author: Susan Athey, Stanford Graduate School of Business, Stanford University Abstract: This talk will review several recent methodological approaches to measuring the effectiveness of treatments, such as advertising campaigns. We will discuss methods for dealing with non-random assignment of advertisements to users, as well as methods for estimating optimal policies for assigning advertising to users. More on http://www.kdd.org/kdd2017/ KDD2017 Conference is published on http://videolectures.net/
Views: 831 KDD2017 video
Are you wondering about the effectiveness of advertising through social networks? In this video I share with you a research report I came across. it talks about the effectiveness of advertising through social networks from both business to consumer business.... and Business to business businesses. If you have been wondering about the effectiveness of advertising through social networks then watch my video. Other good videos about the effectiveness of advertising through social networks by: Tanya Motrenko Matt and April Findley lotamizer Dave Crenshaw BizzyWeb PuTTin’ OuT Website Central Pty Ltd HEC Paris Jessica Abraham iAcquire Jerry Banfield Noble Consulting Michael Mattos Carol Allen Institute of Practitioners in Advertising Blue Fountain Media SbrTechnologies Biswajit Singh MedTech Wristbands
Views: 1396 Building Social Proof
Views: 27 DATA MINER
One key to creating powerful advertising is pretesting executions before they air. Pretesting provides a consistent feedback loop to help improve each commercial. In this video, we discuss: - Barriers to creating effective advertising. - Core measures that predict advertising success. - Best practices to guide advertising pretesting. - Case stories to illustrate pretesting’s prowess. Decision Analyst’s Bonnie Kenoly (EVP), and Jerry Thomas (President/CEO) will present this webinar.
Views: 1095 Decision Analyst
"How do I measure effectiveness of my ads?" It's a question any good marketer or business owner will ask. Defining how you plan to measure the progress of your advertising campaign is absolutely critical. Otherwise, how do you know that you've grabbed your prospect by the heart with a clear and compelling message? How do you know that you've convinced her that not buying from you would be the dumbest thing she could do? You've gotta know what works. As I've said before, throwing darts at a board is not an effective marketing strategy. Besides, you cannot improve what you do not measure. Keep watching and I'll share how to determine the progress of your ad campaign, and explain what to do ... and what to avoid at all costs. I'll see YOU on the other side. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 2141 Tom Wanek
This eye tracking study of display advertising effectiveness shows how people observed web pages containing advertising elements in various display ad formats such as leader boards, big boxes, and skyscrapers, on an iPad vs. a desktop PC. Researchers used a Tobii X60 Eye Tracker and the Tobii Mobile Device Stand. More information on Tobii Insight Services you will find here: http://www.tobii.com/eye-tracking-research/global/services/tobii-insight-projects/
Views: 15669 Tobii Pro
* Shorter-term investors, the lack of marketing experience on boards, and the growing influence of procurement at brand owners * The readily available data that justifies more activation advertising, and the lack of measurement for long-term brand consequences * Where we are today – a structural bias towards short-term goals that endangers brand health and the effectiveness of advertising * Recommendations: Recognise the structural bias and limits of attribution; Improve short/long term measurement integration * Recommendations: More trust and time for CMOs; incentivise planning and creative; Accept that value chains need profit * Take-away: the drive to short-termism is not irrational and has deep structural causes which must be understood to prompt change Gill Hind, COO, Enders Analysis Originally captured at Future TV Advertising Forum London 2018
Views: 34 Videonet News
This video deals with the role of pre-testing in advertising research. Pre-testing is an important phase in advertising strategy; it allows advertisers an opportunity to test their creative concepts before the expensive media buys and ensures that their messages and calls to action are spot-on for their select target markets. Joe Hines is a marketing expert and President of A-Cubed Marketing, in Orange County, California. He works primarily with small and mid-sized businesses to help create clarity for the ways his clients help solve their customers needs. Then, his company executes these strategies visa-vis the web (custom websites, mobile apps, SEO/ SEM and social media), graphic design (logos, sales collateral, package design) and videography. Joe Hines is also Adjunct Professor of Marketing at CSUF and Fullerton College.
Views: 1367 Joe Hines
Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Stakeholders and Advertisers will require substantial proof before making large-scale changes to their media strategy, which is why the ability to measure mobile advertising effectiveness is so important in overcoming these hesitations. Stephanie Emmanuouel from Sumo goes through the challenges and new ways for measuring mobile campaigns. Subscribe on our Youtube channel here: https://www.youtube.com/c/mocomoments?sub_confirmation=1 And Follow Us At: Website: https://mocomoments.cmtelecom.com/ Twitter: https://twitter.com/mocomoments Facebook: https://www.facebook.com/MoComoments Instagram: https://www.instagram.com/mocomoments/
Views: 2334 MoCo Moments
https://www.caseanalysisteam.com This Case Is About Rocket Fuel Measuring the Effectiveness of Online Advertising Case Study Solution and Analysis Get Your Custom Rocket Fuel Measuring the Effectiveness of Online Advertising Case Solution at caseanalysisteam.com
Views: 341 CaseAnalysisTeam com
Smart Control™ provides a solution for the current and emerging digital advertising environment, helping to more accurately, efficiently and granularly measure advanced digital advertising strategies. Is this model-based approach the future of advertising effectiveness measurement? Hear comScore SVP of Survey Research, Harvir Bansal's take on this question. http://www.comscore.com/BrandSurveyLift
Views: 237 comScore
watch this video to know the top 10 list of Powerful And Creative Print Ads That’ll Make You Look Twice
Views: 6294 StuffsTop10
Since on the Web everything can be measured, Jim Sterne contends that you can use traffic on your website to calibrate the bump experienced from everything from newspaper ads to radio spots, and other kinds of offline advertising. You can encourage readers to type in a particular URL if your offer is enticing, allowing even finer web analytics precision.
Views: 2044 Web Marketing Today
iVision Heatmaps - Eye-tracking analysis for the John Lewis 2016 Christmas Advertising featuring Buster the Boxer
Views: 4175 Vision One Research
Les Binet and Peter Field discuss the findings from their new book, The Long and the Short of It. Based on their analysis of IPA Effectiveness Awards case studies going back 30 years, it provides some brilliant advice on balancing marketing investment between long-term brand-building and short-term sales activation. Filmed at the book launch on 11th June 2013, this video also includes footage of a panel discussion with representatives from Google, Thinkbox and the Market Research Society.
Views: 1409 Institute of Practitioners in Advertising
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics along the path to purchase it can be difficult to wade through all of that data in an attempt to understand the metrics that truly matter. And, if models like last touch are ineffective in evaluating the value of display advertising, what metrics should you be using to analyze and optimize your display campaigns? In this webcast, David Grant, Quantcast's Principle Product Manager and Jessie Mamey, Media Director at WebMetro, will explain the current challenges in understanding the effectiveness of online display advertising, how to apply a new approach to understand the metrics that matter and how to best optimize your investments through real case studies and data.
Views: 656 Quantcast
Dan Stein VP Group Director, Strategy & Analysis Digitas Health
Views: 83 FastForward
http://www.NeuroXL.com This demo shows you how to use NeuroXL Predictor excel add-in to forecast sales volume and advertising program effectiveness.
Views: 9093 NeuroXL
"In highly competitive retail markets, pricing and promotional effectiveness can have massive impacts on the bottom line. Home Depot realized that price sensitivity was critical with their booming building contractors business. These high spend, price sensitive “Pro’s” represent a large growth opportunity within the retail industry. Find out how Home Depot is targeting these customers through tiered pricing analytics in Tableau. The speakers will explain how simple calculated fields, parameters and filters can be leveraged to inform, drive and report on discounting programs. From a promotion perspective, which often run frequently, there are many questions that surround their effectiveness. Which promotions work the best? Is there any significant difference between two promotions? When running promotions, are merchants just giving profit away? The statistical software package R with Tableau can be used together to evaluate the relative performance of promotions and answer the questions around promotional effectiveness. The speakers will explain the business context behind the promotions of chemical products and then demonstrate how to easily build and leverage the strengths of both Tableau and R for gaining real promotional insight. This session is part of the retail track."
Views: 683 Tableau Software
According to a GfK analysis, tablet magazine advertising shouldn’t be overlooked as an effective addition to print and other media campaigns. Mickey Galin (EVP Research, GfK Audience Measurement & Insights) draws on recent findings from GfK MRI Starch Advertising Research. For more information about this study or Starch Advertising Research, please read our press release: http://bit.ly/1qb6FVY
Views: 825 GfK
Presentation by Mani Padmanabhan - Country Manager, SSI, SEA & India. Presented at Asia Research Breakfast Seminar in Jakarta on July 19, 2017. A Linking Asia 21 production brought to you by Asia Research Online and Magazine. ___ Summary: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not licence to shrug and ignore the problem when it is possible to ascertain, online, whether an ‘Opportunity to See’ has occurred or not. Online advertising assessment oﬀers that potential. And the measurement of eﬀects gets away from the direct measurement of click-through response and towards a better measurement of the subtle branding eﬀects of advertising. In this paper, we will show the latest developments in the ﬁeld and how technology has helped over- come the visibility issue of online ads. ___ Interested to support our next breakfast seminar, contact us http://asia-research.net/contact/
Views: 34 Asia Research
Anne Johnston studies political communication and all aspects of political advertising including the tone, style, production elements and effectiveness of campaign ads. She is the co-author of the 2001 book, Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising. The book provides a comprehensive analysis of more than 1,200 televised presidential ads from 1952 to 1996. More info on Professor Johnston's faculty website: http://jomc.unc.edu/faculty-staff-journalism-faculty/johnston-anne
Views: 242 UNC-Chapel Hill
Lyndsey Hill Comm/100
Views: 68 Lyndsey Hill
In this AdWords optimization tutorial, watch as Ryan walks through Courtenay's account, helping her optimize her AdWords campaigns for the best ROI and maximum effectiveness. Timestamps: 0:00 Start by finding what's worked before 0:34 Why your branding campaign is a top performer 4:05 The importance of targeting cold traffic 5:30 Broad match optimizing 6:18 Analyzing a converting keyword 6:50 Mind Mapping a campaign 7:23 Small Company/Solopreneur Budget strategy 11:56 Further Keyword analysis 13:36 Are sales keywords doing well 14:23 The balance of structure 14:48 Google shopping 18:38 Hiring a marketing company with a small scale budget 21:40 AdWords for just starting out vs. established business 22:09 Looking at remarketing 24:26 Negative Audience 25:23 The campaign plan 28:45 What numbers are important when looking at an AdWords report 30:03 Looking closer into Keyword data 31:43 Taking a look at what info can be ignored 32:23 Discussing the filtering process 36:38 Paring down the campaigns 38:49 Going forward 39:58 Different philosophies 41:23 2-3 weeks down the road 43:01 Deciding not to bid on a popular keyword 45:57 Working out the AdWords muscle 46:50 A practical life example of Google AdWord insight 49:06 Supplemental Action 49:05 Best book on AdWords to speed up learning One of the keys to optimizing your AdWords account is knowing and following the rule of 80/20. AdWords Campaign Analytics Assessment Blog Post: http://ryanmasters.com/adwords-analytics-assessment/ For more help visit http://ryanmasters.com
Views: 1967 Ryan Masters MARKETING